Njira 3 Zotsatsa Zachilengedwe Zitha Kukuthandizani Kuti Mupindule Ndi Bajeti Yanu Mu 2022

Zotsatira za Kukhathamiritsa kwa Injini Yosaka pa Mabajeti Otsatsa

Ndalama zotsatsa zidatsika mpaka 6% ya ndalama zomwe kampani idapeza mu 2021, kuchokera pa 11% mu 2020.

Gartner, Kafukufuku Wapachaka wa CMO Spend 2021

Pokhala ndi ziyembekezo zokulirapo monga kale, ino ndi nthawi yoti otsatsa agwiritse ntchito bwino ndalama zawo ndikuwonjezera ndalama zawo.

Momwe makampani amagawira zinthu zochepa pakutsatsa - koma amafunabe kubweza kwakukulu pa ROI - sizodabwitsa kuti organic Marketing ndalama zikuchulukirachulukira poyerekeza ndi ndalama zotsatsa. Zoyeserera zamalonda zamagulu monga kukhathamiritsa kwa injini zosakira (SEO) zimakhala zotsika mtengo kuposa zotsatsa zolipira. Amapitirizabe kupereka zotsatira ngakhale amalonda atasiya kugwiritsa ntchito ndalama. Mwachidule, kutsatsa kwachilengedwe ndi ndalama zanzeru zotchinjiriza kusinthasintha kosalephereka kwa bajeti.

Ndiye, njira yake ndi yotani? Kuti mupindule kwambiri ndi bajeti yanu ndikusintha njira zotsatsira organic, otsatsa amafunikira njira zosiyanasiyana. Ndi kusakanikirana koyenera kwa ma tchanelo - komanso ndi SEO komanso mgwirizano ngati chinthu chofunikira kwambiri - mutha kukulitsa chidaliro chamakasitomala ndikuyendetsa ndalama.

Chifukwa chiyani Organic Marketing?

Otsatsa nthawi zambiri amamva kukakamizidwa kuti apereke zotsatira zaposachedwa, zomwe zotsatsa zolipira zimatha kupereka. Ngakhale kusaka kwachilengedwe sikungakuthandizeni kukwaniritsa ROI mwachangu monga zotsatsa zolipira, zimathandizira opitilira theka la anthu onse omwe amatsata tsamba lawebusayiti ndi kukhudza pafupifupi 40% yazogula zonse. Kusaka kwachilengedwe ndikuyendetsa kwanthawi yayitali kwakuchita bwino kwamalonda komwe ndikofunikira kuti bizinesi ikule.

Njira yakukula kwachilengedwe imaperekanso mwayi kwa ogulitsa kuti apange maubwenzi okhalitsa ndi makasitomala. Pambuyo poyankha funso mu Google, 74% ya ogula sindikizani nthawi yomweyo zotsatsa zomwe zidalipidwa ndikudalira zotsatira zodalirika kuti muyankhe mafunso awo. Zomwe sizikunama - zotsatira zakusaka zimayendetsa anthu ambiri kuposa malonda omwe amalipidwa.

Kupitilira pazabwino zoyendetsa chidziwitso chamtundu komanso kukhulupirira makasitomala, kutsatsa kwachilengedwe ndikotsika mtengo kwambiri. Mosiyana ndi zotsatsa zolipira, simuyenera kulipira zotsatsa zotsatsa. Ndalama zanu zotsatsa organic ndiukadaulo komanso kuchuluka. Mapulogalamu abwino kwambiri otsatsa organic amayendetsedwa ndi magulu apanyumba, ndipo amagwiritsa ntchito ukadaulo wamabizinesi kuti akule.

Zotsatsa zolipira sizinthu zakale, koma kutsatsa kwachilengedwe ndi gawo lalikulu lamtsogolo. Izi ndizofunikira makamaka ngati Google ikukonzekera kuchotsa ma cookie a chipani chachitatu mu 2023, kuchepetsa mphamvu zotsatsa zolipira. Mwa kuphatikiza zoyambira zachilengedwe monga SEO muzotsatsa zanu, mutha kukwaniritsa zolinga zamabizinesi ndikukwaniritsa ROI yapamwamba.

Sinthani Njira Zotsatsa Zachilengedwe mu 2022

Phindu lomwe kutsatsa kwachilengedwe kumapereka kumapangitsa kukhala chida champhamvu, makamaka kwa mabungwe omwe ali ndi bajeti yochepa yotsatsa. Koma kukula kwachilengedwe kumangopambana ndi njira yoyenera. Kuti muwone komwe kuli kofunikira pakutsatsa kwamabungwe mu 2022, Conductor adafufuza oposa 350 ogulitsa kuti aphunzire za mapulani awo a chaka ndi kuzindikira momwe amagwiritsira ntchito ndalama.

Ndipo, malinga ndi kafukufukuyu, zomwe zili zofunika kwambiri kwa atsogoleri a digito m'miyezi ikubwerayi ya 12 zikuphatikiza chidziwitso cha ogwiritsa ntchito patsamba (UX), malonda okhutira, ndi mgwirizano wamphamvu pakati pa magulu.

Poganizira izi, nayi momwe mungayambitsire zoyambira zanu kuti mupindule kwambiri ndi bajeti yanu yotsatsa:

  1. Gwiritsani ntchito mphamvu za SEO. Kutsatsa kochita bwino kumapatsa osaka zinthu zomwe zimayankha mafunso awo - zomwe timatcha kasitomala woyamba malonda. Popeza onse B2B ndi B2C Opanga zisankho nthawi zambiri amayamba ulendo wawo wogula ndi kafukufuku wawo, ndikofunikira kuyika ndalama mu SEO. Koma kuyika mawu osakira sikungakweze kusanja. Ikani patsogolo kufufuza kwa mawu osakira komanso kufufuza kwaukadaulo kuti mutsimikizire kuti makina osakira amatha kuwongolera zomwe zili patsamba.

    Kuti muwonjezere kukhudzika, yikani ndalama papulatifomu yotsatsa komanso gulu lanyumba la SEO kuti mutsimikizire kusasinthika kwamakampani pamakina onse okhala ndi njira za SEO.

  1. Gwirizanani ndi UX yabwino kwambiri. Malinga ndi digito atsogoleri, kusunga UX yabwino patsamba la mtundu wanu ndikofunikira kwambiri mu 2022-koma sizingatheke popanda mgwirizano. Ogwira ntchito pa intaneti, SEO, ndi maudindo azinthu adapeza anthu omwe ali ndi maudindo ena kukhala ogwirizana zosakwana 50% ya nthawie. Kudulaku kungapangitse mosavuta ntchito zobwerezabwereza, zolepheretsa, komanso machitidwe osagwirizana a SEO. Zochita zopambana za UX zimaphatikizapo kulumikizana pafupipafupi pakati pa madipatimenti, kuwonetsa kufunikira kophwanya ma silos abungwe. Bonasi yowonjezera yokhala ndi UX yabwino kwambiri? Iwo imakweza masanjidwe anu akusaka kwa Google.

  1. Yesani zotsatira. Mutu wamba womwe kafukufuku wathu adavumbulutsa ndikufunika kuyeza kupambana kwa mapulogalamu a SEO mu 2022. Kuwunika mosalekeza kugwira ntchito kwa matekinoloje a SEO ndi machitidwe kumatha kukudziwitsani zomwe muyenera kuchita.

    Dzichitireni zabwino: Before pokhazikitsa pulogalamu yanu ya SEO, dziwani ma metric omwe mungayang'anire (mwachitsanzo, traffic, kusanja kwa mawu osakira, ndi gawo la msika) ndi momwe mungayezere zotsatira. Izi zimakuthandizani kuti muwongolere zomwe muli nazo ndikuyika patsogolo zomwe zikuyenda bwino - kukupulumutsirani nthawi ndi ndalama.

Bajeti yotsika yotsatsa sikutanthauza kutsatsa kotsika kwa 2022 - mumangofunika kukhathamiritsa chuma chanu. Ndi njira yamphamvu komanso kuyang'ana kwambiri kutsatsa kwachilengedwe, mutha kukulitsa chidaliro chamakasitomala ndikudziwitsa zamtundu mukamayendetsa ndalama.

Kodi mukufuna kudziwa zambiri? Onani lipoti laposachedwa la Conductor:

State of Organic Marketing mu 2022