Marketing okhutira

Kuwonetsetsa Kusanthula Kwapaintaneti

Anthu ambiri amayang'ana momwe kasinthidwe kabwino kawebusayiti ndipo amawona Webusayiti yomwe imaloza kuyitanitsa kuchitapo kanthu kenako amayeza kuyitanaku kuchitapo kudzera pa Analytics, ndikuyitcha kutembenuka. Mukadakhala kuti mukufuna kutulutsa izi, zikuwoneka ngati izi:

lililonse

Vuto, kumene, ndikuti Web Analytics imakhala ndi TONS yazodzikongoletsera zamtundu wina zomwe palibe amene amazisamalira kapena kuziwerenga. Nthawi zambiri, ma Analytics amagwiritsidwa ntchito kungoyesa magwero, kusaka, kudina ndi kutembenuka. Pogwiritsa ntchito malipoti amenewo, katswiri wotsatsa malonda amasintha ndi kuwonera kuti awone zomwe zimachitika mu malipoti. Chiyembekezo ichi (mukuyembekeza kuti china chidzasintha) chimachitika mobwerezabwereza.

Lingaliro lakuyang'ana ma Analytics monga mawonekedwe owonetsera liyenera kusintha. Ma Analytics sikungokhala malipoti chabe, ndichosungira chamtengo wapatali chamakhalidwe a alendo. Pogwiritsidwa ntchito mwaluso, mutha kuphatikiza zomwe zili patsamba lanu ndi yanu analytics deta kuti mumveke bwino kuti muwongolere bwino alendo anu.

Zitsanzo zina za Kuphatikiza Kwamawebusayiti

Muli ndi alendo awiri patsamba lanu omwe pulogalamu yanu ya Analytics ikutsata. Mlendo m'modzi nthawi zonse amayendera tsamba lanu kuchokera kumalo omwewo. Alendo ena amabwera koma mayendedwe ake amapezeka ku United States ndi Canada konse. Mwanjira ina, muli ndi alendo awiri otanganidwa, koma m'modzi ndi wapaulendo pomwe winayo sali.

Kodi zogulitsa, ntchito, kapena uthenga wanu ungafanane bwanji ndi wapaulendo m'malo mongokhala osayenda? Mwina mukugulitsa zamagetsi patsamba lanu. Woyenda akuyenera kuwona ma laputopu opepuka, zikwama zoyendera ndi zida zina. Osayenda akuyenera kukhala ndi ziwonetsero zakunyumba kwanu ndi makompyuta amabizinesi - mwina mndandanda wazowonetsera zazikulu.

Mwinanso muli ndi 'ziwonetsero zapamsewu' komwe mumayendera mizinda yayikulu kuti muwonetse malonda anu. Kwa osakhala apaulendo, muyenera kuchepetsa tsatanetsatane wa ziwonetsero zapamsewu kudera lomwe akupitalo. Kwa wapaulendo, mutha kusintha kuwonetsa kwa misewu kumizinda yoyandikira njira zaulendo wa munthu.

Ngati ndinu malo odyera, mwina mukufuna kuwonetsa zina mwa maunyolo anu munjira yapaulendo ndi uthenga wonena za mphotho yanu yomwe ikupezeka mdziko lonselo. Kwa osakhala apaulendo, uthenga wochokera kwa eni kapena ophika kapena zosankha zanu zatsopano.

Ngati ndinu Advertising Agency, mwina muyenera kuwonetsa ntchito zamakasitomala kwanuko kwa osayenda, ndi maakaunti adziko lonse kwa woyenda.

Geography ndi gawo limodzi chabe la ma Analytics. Ngati ndinu sitolo ya Zodzikongoletsera, mungafune kulengeza malonda anu a Chikumbutso kwa mlendo amene adagula chibangili cha Anniversary masabata 50 apitawo. Ngati ndinu banki, mwina mukufuna kulimbikitsa mitengo yangongole yanu pakatha sabata kuti muperekenso ndalama zina. Ngati ndinu wogulitsa, mungafune kutsatsa malonda anu pagalimoto yomwe ndidagula kwa inu.

Zolemba Zamphamvu zakhala zikuzungulira kwakanthawi kochepa mu Makampani a Imelo. Pali maumboni ambiri osonyeza kuti kusintha zomwe zili mikhalidwe ya alendo kumabweretsa zotsatira zabwino kwambiri. Yakwana nthawi yoti makampani opanga ma Webusayiti ndi Content Management Systems ayambe kumvera izi. Kuphatikiza Web Analytics mu CMS yanu kuyendetsa zotsatira zazikulu.

Tsoka ilo, maphukusi aulere ngati Google Analytics sapereka fayilo ya API kapena mulingo wophatikizira pomwe mutha kugwiritsa ntchito zomwe zili mkati. Komabe, makampani ambiri akuluakulu a Web Analytics amachita. Kusiyanaku pazinthu kumatha kulipira kampani yanu masauzande masauzande - koma ngati mutayigwiritsa ntchito molondola, ndalama zomwe mudzabweze zidzakhala zabwino.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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