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Mndandanda Wamawebusayiti: Ma 68 Omwe Ayenera Kutsata Pamalo Anu

Oo. Ndimakonda munthu wina akamapanga mndandanda wazithunzi za infographic zomwe ndizosavuta komanso zothandiza. Ndemanga ya UK Web Host adapanga infographic iyi kuti apange mndandanda wazinthu zomwe amakhulupirira kuti ziyenera kuphatikizidwa ndi bizinesi iliyonse 'kupezeka pa intaneti.

Kuti bizinesi yanu ichite bwino pa intaneti muyenera kuwonetsetsa kuti tsamba lanu ladzaza! Pali zambiri zazing'ono zomwe zingapangitse kusiyana konse - zonse pankhani yopatsa makasitomala chidaliro komanso kuwapatsanso ntchito zina zomwe zimathandizira kutembenuka ndikuwongolera zomwe ogwiritsa ntchito patsamba lanu akuchita. Zimapangitsa bizinesi yanu kukhala yotalikirana ndi inayo kukupatsani mpikisano.

Mndandandawu ndi wamabizinesi amtundu uliwonse ndipo masamba a e-commerce akuyeneranso kuyang'ana. Ndawonjezanso zinthu zina zingapo kuphatikiza pamndandanda wawo zomwe muyenera kuziphatikizanso!

Ponseponse, ndikofunikira kwambiri kuti tsamba lanu likwaniritse zomwe mukuyikapo - kuyendetsa bizinesi. Izi zikutanthauza kuti mlendo aliyense ayenera kukhala ndi cholinga, kupeza zomwe akufuna, kutsogolera kukutembenuka mtima, ndikupatseni zidziwitso zofunikira ndikukuwuzani kuti mukufuna kupitiliza kukonza tsambalo.

Makampani ambiri amayang'ana kwambiri kapangidwe kake. Kapangidwe kokongola kamakupatsani zomwe mukufuna kuti alendo azikhala nazo, koma pokhapokha ngati tsambalo likugwira ntchito ndikuyendetsa malonda pakampani yanu, sizoyenera kugula. Komanso, mabungwe nthawi zambiri samapereka zonse zomwe tsamba lanu limafunikira kuti lizichita bwino. Kutembenuka, kusaka, ndi kukhathamiritsa chikhalidwe cha anthu sikuyenera kukhala zowonjezera, ziyenera kukhala zoyambira ntchito iliyonse ya webusayiti.

Mutu Wanu Watsamba:

  1. Dzina la mayina - ndizosavuta kuwerenga ndikukumbukira. Kukulitsa kwa domain kwa .com ndikadali koyambirira chifukwa ndi momwe asakatuli angathetsere ngati mungalembetse pamalowo popanda kuwonjezera. Zowonjezera zatsopano zikulandirika (mwachitsanzo.. Zone apa!) Chifukwa chake musadere nkhawa… nthawi zina dera lalifupi lomwe lili ndi zowonjezera lingakhale yankho losaiwalika kuposa dera la .com lomwe silimveka kapena kufunikira dashes ndi mawu ena. Mungadabwe ndi kuchuluka kwa ndalama zomwe mungapeze pamisika yamizinda. Osayimitsa kusaka kwanu ndi kulembetsa kwatsopano.
  2. Logo - kuyimira akatswiri pabizinesi yanu ndipadera. Kupanga kwa logo ndi luso… lofunika kusiyanitsa, kuzindikira kukula kwake kulikonse, zilandiridwenso, mitundu zomwe zimalunjika kwa omvera anu, ndipo mwina kutumiza uthenga wowonekera womwe umakhudza omvera anu. Onetsetsani kuti mwalumikiza logo yanu kuti mubwerere patsamba lanu popeza alendo ambiri amazolowera.
  3. TagLine - kufotokozera mwachidule zomwe bizinesi yanu imachita. Izi siziyenera kukhala zofunikira pokhapokha mutakhala chida kapena chinyengo chimodzi. Yambirani zabwino za malonda anu kapena ntchito, osati mawonekedwe. Amadula mafuta ndi yabwino kwa Dawn. Koma mndandanda wa kukhazikitsa ndi kuphatikiza m'malo mwa Zindikirani Kubwerera kwanu pa Investment Technology ndibwino kwambiri kwa DK New Media.
  4. Nambala yafoni - a chodabwitsika ndi nambala yafoni yolondola (ndipo onetsetsani kuti mwayankha). Kutsata manambala a foni kukuthandizani makampeni abwino komanso momwe ziyembekezo zikufikirani. Popeza ogwiritsa ntchito nthawi zambiri amakhala ndi mafoni, kuwonetsetsa kuti nambala yafoni iliyonse ndi ulalo wodukiza ndikofunikira… palibe amene akufuna kuyesa ndikuyika nambala yafoni kudzera pa foni yam'manja.
  5. Kuyitanitsa - auzeni alendo zomwe mungafune kuti adzachite kenako adzazichita. Tsamba lililonse la tsamba lanu liyenera kukhala ndi CTA. Ndimalimbikitsa kwambiri kukhala ndi Itanani kuchitapo kanthu batani kumanja kwakumanja kwaulendo wanu. Pangani zovuta, uzani alendo zomwe adzachite kenako, ndikuthandizira kuyendetsa ulendo wamakasitomala.
  6. Kuyenda Kwapamwamba - zosankha mwanzeru kuti mupeze masamba apamwamba patsamba lanu. Ma menyu a Mega angawoneke osangalatsa, koma pokhapokha atapangidwa bwino, zosankha zambiri zitha kukhala zosangalatsa kwa omvera anu. Ndawona zochitika zapaulendo ndi masamba zikukwera kwambiri pamasamba pomwe tidachepetsa magawo azoyenda pang'ono mpaka pomwe anali.
  7. Mkate Woyendetsa Bwino - thandizani alendo anu kuyenda motsatana. Kupatsa munthu njira yopitira pamwamba pamutu ndikwabwino. Zinyenyeswazi za mkate ndi zida zabwino kwambiri zofufuzira, zomwe zimapatsa injini zosaka kuti zimvetsetse bwino zautsogoleri wa tsamba lanu. Makamaka ngati ndinu tsamba la e-commerce lomwe lili ndi magulu ambiri ndi ma SKU azinthu.

Pamwamba pa Fold:

  1. Kanema Wakumbuyo, Chithunzi kapena Slider - akuwonetseratu zowonetsera zapaderadera komanso kusiyanitsa. Mungafune kuphatikiza mabokosi opepuka. Mukakhala ndi chithunzi kapena chithunzi chomwe chili ndi tsatanetsatane womwe mungafune alendo kuti awunikire, ndikupangitsa kuti chithunzi chizitha kudina pomwe chithunzi, malo osanja, kapena zosunthira zikufutukuka ndikunyamula katundu ndi mwayi wogwiritsa ntchito kwambiri.
  2. Ndemanga ndi Umboni - Umboni wachikhalidwe ndikofunikira. Ambiri omwe akufuna kubwera kudzacheza amafuna kumvetsetsa zinthu ziwiri zofunika kwambiri… Kodi mungachite zomwe munena kuti mumachita? Pali umboni wotani wosonyeza kuti ndinu wokhoza? Maumboni apamalemba ndiabwino, makanema ndiabwino. Ngati mukupita ndi lemba, onetsetsani kuti muphatikize chithunzi cha munthuyo ndi dzina lake, mutu wake, ndi malo (ngati zingachitike).
  3. Zambiri Zamalonda - Malo omwe mumakhala ndi adilesi yanu ndiabwino kuphatikizira patsamba lanu. Ngati malo omwe mumakhala ndi ofunika kubizinesi yanu, mungafune kuyiphatikiza pamatagi anu, kapena perekani mapu patsamba lonselo kuti anthu akupezeni mosavuta. Komanso zofunika maola odziwa zambiri ndi njira yabwino yolumikizirana nanu.

Pansi pa Fold:

Zachidziwikire, ndimazenera amakono ... khola ndilosiyana ndi chida chilichonse. Komabe, kwakukulu, ndi gawo lazenera lomwe silimawoneka pomwe wina atsegula tsamba lanu mu msakatuli. Musaope masamba ataliatali…, tayesa ndipo tawona masamba ataliatali, omwe akuchita bwino akuchita bwino kuposa kupangitsa alendo kudina kuti adziwe zambiri zomwe angafune.

  1. Zinthu Zabwino - malingaliro anu apadera ogulitsira omwe amafotokozedwa kwa alendo ndi kusaka.
  2. Main Features - pazogulitsa zanu ndi ntchito.
  3. Maulalo Amkati - kumasamba amkati a tsamba lanu.
  4. Zosungira - Maulalo azomwe zili patsamba kuti athandize ogwiritsa ntchito kulumpha kapena kutsika tsamba kuti apeze zomwe akufuna.

Phiri:

  1. screen - Makampani ayamba kuyimbidwa mlandu chifukwa chosowa mwayi kwa anthu olumala. M'maboma ngati California, pali chindapusa chochepera $4,000 chifukwa chosowa malo. Malingaliro athu pa izi ndikulembetsa AccessiBe, yomwe imapangitsa tsamba lanu kupezeka nthawi yomweyo, imakhala ndi njira yowerengera, imakuthandizani pazinthu zamalamulo, ndipo ikhoza kuchotsedwa msonkho ngati kampani yanu ikuyenerera.
  2. Navigation - kuyenda kwachiwiri kumasamba wamba. Tebulo la cholozera nthawi zina limakhala lokhala ndi ma bookmark kuthandiza mlendo kudumpha kuchokera pagawo lina kupita lina.
  3. Media Social - thandizani anthu kukudziwani kudzera m'misewu.
  4. Mbali Yocheza Paintaneti - kulumikizana pomwe mlendo akufufuza. Ma Chatbots akukhala zida zodabwitsa kuti ayenerere ndikupempha njira kudzera macheza molondola komanso mosavuta. Palinso anthu olandila maphwando anthawi zonse omwe mungagwiritse ntchito ngati mulibe mphamvu zowunikira macheza anu nthawi yakunja kapena kunja kwa bizinesi.
  5. Maola Mabizinesi - limodzi ndi komwe muli, izi zionetsetsa kuti alendo akudziwa nthawi yomwe angayendere. Maola abizinesi amathanso kuphatikizidwa mu metadata ya tsamba lanu yamainjini osakira, mayendedwe, ndi ntchito zina zomwe zimakwera patsamba lanu.
  6. Zambiri zamalumikizidwe - ma adilesi akutumizirani ndi maimelo, nambala yafoni, ndi / kapena imelo. Samalani posindikiza imelo, ngakhale. Crawlers mosalekeza kuwatenga ndipo inu mukhoza kuyamba kukhala ndi kuchuluka kwa sipamu.

Masamba Amkati:

  1. Zambiri zaife Zambiri - nkhani yanu ndi yotani?
  2. Zamkatimu Tsamba -key ndi zopereka zothandizira mwatsatanetsatane.
  3. Fomu Yothandizira - let alendo amadziwa nthawi yoyembekezera yankho.
  4. Mbali ya Captcha / Anti-Spam - mudzakhala achisoni ngati simutero! Ma boti akungokhalira kuyenda ndikutumiza mafomu pomwe sakugwiritsidwa ntchito.
  5. Tsamba lachinsinsi Page - dziwitsani alendo momwe mungagwiritsire ntchito zomwe mwapeza kuchokera kwa iwo. Muthanso kufunanso Migwirizano Yantchito ngati mukupereka chithandizo chamtundu uliwonse patsamba lanu. Kubetcha kwanu ndikulankhula ndi loya!
  6. Tsamba la FAQ - Mafunso ofunsidwa kawirikawiri pazogulitsa ndi ntchito zanu.
  7. Tsamba La Blog - nkhani zamakampani, nkhani zamakampani, upangiri, ndi nkhani zamakasitomala zomwe mutha kugawana ndi omvera anu.

Blog:

  1. Ndemanga - onjezani kutengapo gawo kwa ogwiritsa ntchito.
  2. Bani lofufuzira - zikhale zosavuta kuti alendo azitha kupeza zomwe akufuna.
  3. Mbali yam'mbali - onetsani zolemba zanu zaposachedwa kwambiri kapena zotchuka kwambiri, kuyitanitsa kuchitapo kanthu, kapena zolemba zina zokhudzana nazo.
  4. Kugawana Media - imalola ogwiritsa ntchito kugawana zolemba zanu mosavuta.

Zina Zazomwe Zapangidwe ndi Zojambula Zomwe Mungaganizire:

  1. Zosavuta kuwerenga, zoyera - kumbukirani kuti zilembo za serif zimaloleza owerenga kuti aziwerenga zosavuta. Si zachilendo kugwiritsa ntchito zilembo za Sans-serif pamitu ndi ma serif-fonti azomwe zili mthupi.
  2. Maulalo omwe ndiosavuta kumva - mitundu, kutsindika, kapena mabatani amatsogolera ogwiritsa ntchito kuti adutse osakhumudwitsidwa.
  3. Mobile imamvera - Kupanga tsamba lamakono lomwe likuwoneka bwino pafoni ndiyofunika!
  4. Menyu ya Hamburger patsamba lam'manja
  5. Gwiritsani ntchito mitundu yosiyana
  6. Gwiritsani ntchito zowunikira - timakonda Grammarly!

Kukhathamiritsa Kwama Injini:

  1. Kutanthauzira mutu ndi meta - konzani mutu wanu ndi malongosoledwe a meta kotero kuti ogwiritsa ntchito injini zosakira atha kudutsamo.
  2. Makinawa sitemap chilengedwe - ndi kugonjera zida wamba oyang'anira masamba.
  3. Zosavuta kusintha kapangidwe ka URL - ma URL achidule, achidule omwe sagwiritsa ntchito mafunso ndi manambala ndiosavuta kugawana nawo komanso osangalatsa kuwadina.

Seva ndi Kusunga:

  1. Zomwe zimasunga tsamba lanu - tsamba lanu liyenera kuthandizidwa usiku uliwonse komanso kosavuta kuti libwezeretsedwe. Ma pulatifomu ambiri abwino amapereka izi.
  2. SSL / HTTPS - onetsetsani kuti tsamba lanu lili ndi satifiketi yachitetezo, makamaka ngati mukusonkhanitsa zambiri kuchokera kwa alendo. Izi ndizofunikira masiku ano popeza asakatuli amakono azipewa chilichonse koma zotetezeka.

Zofunikira paukadaulo Kumbuyo:

  1. Gwiritsani ntchito CMS - ndizosatheka kupikisana ndi machitidwe amasiku ano oyang'anira kuti muphatikize zida zonse, kuphatikiza, ndi magwiridwe antchito poyesera kulemba pulogalamu yanu. Fufuzani fayilo ya CMS yokhala ndi kuthekera kwakukulu kwa SEO ndi kuyigwiritsa ntchito nthawi yomweyo.
  2. Khodi yokonzedweratu yosungira tsamba mwachangu - machitidwe amakono a CMS amaphatikiza database kuti musunge zomwe zili patsamba la webusayiti kuti mufunse ndikuwonetsa. Ma code ovuta kwambiri atha kuyika katundu wambiri pa seva yanu (makamaka pomwe alendo omwe akubwera nthawi yomweyo akugunda tsamba lanu), ndiye kuti zilembo zolembedwa bwino ndiyofunika!
  3. Kuphatikizana kwa msakatuli
  4. Kuphatikiza kwa Google Search Console
  5. Kuphatikiza kwa Google Analytics - zabwinonso zingakhale kuphatikiza kwa Google Tag Manager ndi Google Analytics yokhazikitsidwa.
  6. Ma Microformats - Kuyika Schema.org kuti Google iwerengenso (makamaka ngati muli bizinesi yakomweko), zambiri pa Twittercard za twitter, ndi kuyika chizindikiro kwa OpenGraph pa Facebook zonsezi zimatha kupititsa patsogolo kuwonekera kwanu tsamba lanu likamagawidwa kapena kupezeka pazosaka komanso malo ochezera.
  7. Kuponderezedwa ndi media - gwiritsani ntchito chithunzi chothandizira kuti lifulumizitse chithunzi chanu potsegula popanda kuwononga zithunzi.
  8. Wosakasuka - Zithunzi, ma audio, ndi makanema safunika kutulutsa nthawi yomweyo patsamba la webusayiti mpaka atawonekera, kuwonerera, kapena kumvetsera. Gwiritsani ntchito ukadaulo waulesi wopangira (wopangidwira WordPress) kuti muwonetse tsamba lanu poyamba… kenako onetsani media pakafunika kutero.
  9. Kusungira Tsamba - tsamba lanu likaperekedwa, likhoza kukhala lachangu. Koma nanga bwanji mukakhala ndi alendo masauzande ambiri patsiku… kodi idzagwa kapena kupitiriza?

Zinthu Zomwe Muyenera Kupewa:

  1. Gwiritsani ntchito ntchito yokonza makanema, osakweza makanema pa seva yanu
  2. Pewani nyimbo zakumbuyo
  3. Musagwiritse ntchito Flash
  4. Pewani Dinani kuti Mulowe masamba (pokhapokha ngati pali zoletsa zaka)
  5. Musabe zinthu, zithunzi, kapena zinthu zina
  6. Osamagawana zachinsinsi

Zinthu Zowonjezera Zaphonya

  1. Kulembetsa Zolemba - Alendo ambiri obwera kutsamba lanu sangakhale okonzeka kugula koma adzalembetsa kuti agule mtsogolo kapena azilumikizana. Kutenga maimelo ndikofunikira pa bizinesi iliyonse!
  2. CDN - Ma Network Otumiza Okhutira idzafulumizitsa tsamba lanu kwambiri.
  3. Ma Robot.txt - Lolani ma injini osakira adziwe zomwe angathe komanso sangathe kuzilemba, ndi komwe mungapeze tsamba lanu. Werengani: Kodi Search Engine Optimization ndi chiyani?
  4. Masamba Okhazikika - Masamba ofika muyenera kukhala. Masamba opita komwe mlendo aliyense wolimbikitsidwa yemwe adadina kuyitanitsa ndikofunikira kuti mutembenuke bwino. Ndipo masamba ofikira omwe amaphatikizidwa ndi kasamalidwe ka ubale wamakasitomala ndi nsanja zotsatsira ali bwino. Werengani: 9 Tikufika Zolakwa Zomwe Muyenera Kuzipewa
  5. Podcasts - Podcasting ikupitiliza kuyendetsa zotsatira ndi mabizinesi. Amabizinesi amatha kuwongolera mayankho amafunsidwe, kujambula maumboni kuchokera kwa makasitomala, kuphunzitsa makasitomala awo, ndikupanga ulamuliro pamakampani awo. Werengani: Chifukwa Chake Makampani Ali Podcasting
  6. Videos - Ngakhale mabizinesi ang'onoang'ono amatha kukwanitsa makanema oyambira… chomwe mukusowa ndi foni yanu ndipo mukuyenera kupita! Kuchokera pamavidiyo ofotokozera mpaka maumboni amakasitomala, mungadabwe kuti ndi alendo angati omwe sangawerenge, koma adzawonera makanema patsamba lanu lonse. Musaope kuziphatikiza pazomwe muli. Werengani: Chifukwa Chake Video Yofunika Kwambiri Ndi Mitundu 5 Ya Makanema Omwe Muyenera Kupanga
  7. Map - Kodi mwalembetsa ndi Mbiri Yabizinesi ya Google? Muyenera kukhala pakusaka mapu pabizinesi yanu. Ndikukulimbikitsani kuti muphatikize mapu patsamba lanu.
  8. Logo Bar - Ngati ndinu kampani ya B2B, kukhala ndi logo ndikofunika kwambiri kotero kuti chiyembekezo chitha kuwona omwe mukugwira nawo ntchito. Tidapanga fayilo ya chithunzi chozungulira pachifukwa chomwechi.
  9. Zothandizira Zoyamba - Ngati simukutulutsa zinthu za premium monga infographics, mapepala oyera, ndi maphunziro, mukusowa njira zambiri zokopa alendo kuti alumikizane nanu kudzera patsamba lanu! Werengani: Njira Zotsatsa Zapamwamba Zotsogolera
  10. Miyezo Yoyenda - Facebook Instant Articles, Apple News, ndi Google Accelerated Mobile Pages ndi zatsopano, zophatikizika zomwe muyenera kufalitsa. Werengani: Tsopano tili pa Apple News
zinthu patsamba

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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