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Ndani Adzamanga Webusayiti Yanu Yotsatira?

Ndinakambirana bwino ndi msirikali wakale wosintha lero yemwe anali wofunitsitsa kulowa chitukuko. Anakhumudwa chifukwa anali kufunsira junior wopanga-kutsogolo ntchito kudera lonselo koma adachoka ndikumadziona ngati osakwanira komanso atagonjetsedwa. Ndidamulimbikitsa kuti nkhaniyi sinali ziyeneretso zake, nkhaniyo inali chisokonezo mkati mwantchito yathu.

Kwa zaka makumi awiri zapitazi, ndakhala mbali zonse za khoma lotsatsa pa intaneti - kuphatikiza kufunsira ndikupanga kuphatikiza, kupanga ndi kuyesa malo ogwiritsira ntchito ogwiritsa ntchito, kasamalidwe kazinthu kuti apange ndikuyika patsogolo pazinthu zamalonda, wopanga kumapeto, kutsogolo -mapulogalamu, ndipo ngakhale wopanga. Zokhumudwitsa zambiri ndi chisokonezo zomwe ndimawona m'makampani athu ndizakuti matchulidwewa ndiosamveka ndipo mafotokozedwe nthawi zambiri amapezekanso.

Adaganiza kuti ntchito yopititsa patsogolo kumapeto kwake ikhoza kukhala malo olowera muwebusayiti yomanga ntchito. Adalumikiza chitukuko chakutsogolo ndi zokongoletsa komanso machitidwe a wogwiritsa ntchito. Ndidayenera kufotokozera pomwe zili zowona, palibe amene amalemba ntchito wopanga mapulogalamu kuti akonzenso tsamba lawo. Awo ndi malo owonetsetsa kwambiri omwe amapangira ogwiritsa ntchito masamba amakampani akulu.

Kodi Udindo Wantchito Umakhala Wotani?

Chifukwa chake mukukhulupirira kuti mukufunikira tsamba latsopano. Kodi mumalemba ganyu ya wopanga masamba? Kodi mumalemba ganyu ya wokonza webusaiti? Kodi mumalemba ganyu ya mlangizi wotsatsa? Nanga bwanji a Mlangizi wa SEO?

Makampani akachita mgwirizano ndi chimodzi mwazomwe zili pamwambazi, zinthu zimasokonekera. Kukhumudwa kumachitika pomwe zoyembekezera sizikukwaniritsidwa. Ndipereka zitsanzo zenizeni:

  • Tidalemba ganyu a wokonza webusaiti. Tsambali ndi lokongola, koma sitikuwongolera.
  • Tidalemba ganyu a mapulogalamu / mapulogalamu. Tinawononga ndalama zambiri koma malowa ndi ngolo ndipo sanakwaniritsidwebe.
  • Tidalemba ganyu a bungwe la zamalonda. Tsamba latsopanolo ndi labwino koma ndilochedwa kwambiri ndipo tataya kuchuluka kwa magalimoto.
  • Tidalemba ganyu a wojambula zithunzi. Zolemba zathu ndizabwino koma tsamba lathu ndi lowopsa ndipo sitingadziwe momwe tingasinthire chilichonse.
  • Tidalemba ganyu Mlangizi wa SEO. Tikukhala bwino tsopano chifukwa cha mafakitale ambiri, koma sizinatengere ku bizinesi ina iliyonse.

Nthawi zonse kampani ikapita kukapanga tsamba latsopano, chiyembekezo chimayenera kukhala chofanana nthawi zonse… kukulitsa bizinesi yawo ndikupeza phindu pazachuma chawo.

Nthawi zina, kungokhala ndi tsamba lochita chidwi kwambiri lomwe limathandizira kuzindikira mtundu wanu. Nthawi zina chiyembekezo ndikumanga maulamuliro anu enieni kapena akampani mumakampani anu. Nthawi zambiri, chiyembekezo chikupeza zitsogozo zambiri kwa gulu lanu lazamalonda. Ngati ndinu tsamba la e-commerce, ndiye kuti magalimoto ambiri amayendetsa matembenuzidwe ambiri.

Kusiyana ndiko kuyembekezera

Kodi mwawona zomwe sizinatchulidwe ndi ziyembekezozi?

  • Tsambali ndi lokongola ndipo limawonetsa mtundu wanga mwangwiro.
  • Tsambali limayankha komanso limapangidwa bwino kuti omvera anga (omwe) akufuna kuti apeze zomwe angafune.
  • Tsambali ndilothamanga ndipo limagwiritsa ntchito njira zabwino kwambiri zosakira kuti liwonetsetse molondola.
  • Tsambali ndi lothandiza, ndikupatsa zomwe zili zofunikira kuti ndithandizire kupanga chisankho chogula.
  • Tsambali ndi losavuta kugwiritsa ntchito, ndimasinthidwe ena omwe tingasinthe mtsogolo.
  • Tsambali limaphatikizidwa ndi machitidwe athu ena, kuchepetsa kuyesetsa kofunikira kusuntha deta pakati pa malonda, kutsatsa, kuthandizira, ndi machitidwe ena.
  • Tsambali limakonzedwa kuti likhale lapa TV, kupatsa mphamvu owalimbikitsa kuti azitha kugawana nawo zambiri pazosinthidwa bwino.
  • Tsambali likuchita bwino ngati gawo limodzi lazamalonda athu otsatsa digito. Malipoti athu ndi madashibodi omwe timapeza akutithandizabe kupititsa patsogolo ndikukweza zopereka zathu.

Zolinga zonsezi sizimakambidwa kawirikawiri pamisonkhano ndi yanu [ikani mutu apa], koma ziyenera kutero. Vuto ndiloti msika wamsika wa talente nthawi zambiri umasweka. Makasitomala omwe ndimagwira nawo ntchito akhala akugwiritsa ntchito madola masauzande ambiri pakati pa anthu ogwira ntchito ndi zinthu zakunja… ndipo sanakumaneko ndi zolinga pamwambapa.

Ngati mungalembe wopanga mapulogalamu kapena mapulogalamu, ziyembekezo za wopanga mapulogalamuwo nthawi zambiri amayamba ndi mkonzi wopanda kanthu ndikulemba mzere uliwonse wamalamulo omwe mudapempha. Ndiwo misala masiku ano. Ndataya nambala yomwe yatenga zaka kuti ikule komanso madola masauzande mazana mayankho omwe amawononga mazana a madola. Sindikunena wopanga mapulogalamu izi, akuchita zomwe opanga mapulogalamu amachita. Vuto ndi kusiyana kwa ziyembekezo.

Ngati mungalembe wopanga, tsamba lanu limatha kukhala lokongola. Koma amathanso kukhala ndi zilembo zovuta zomwe zimapangitsa kuti zisakhale zosintha. Atha kugwiritsa ntchito zithunzi zosasunthika, ndikupangitsa kuti tsambalo liziwoneka pang'onopang'ono. Ndipo sangaphatikizirepo yankho lakuwatsogolera. Nthawi ina ndinali ndi kasitomala kuti andilumikizane miyezi ingapo atapeza tsamba lawo labwino, lokongola. Sanamvetsetse chifukwa chake sikunali kutsogola kulikonse ndipo anandilemba ntchito kuti ndithandizire. Patangopita mphindi zochepa, ndidapeza kuti mawonekedwe omwe anali nawo anali okongoletsa kwenikweni ndipo sanatumize zidziwitsozo kulikonse. Atha kukhala ndi zitsogozo mazana ... koma analibe njira yodziwira. Okonza mapulaniwo adakwaniritsa zomwe amayembekezera… koma osati zosowa pabizinesi.

Nthawi zambiri, ndimawona masamba ogulitsidwa ngati ntchito. Zotsatira zake, bungwe, wopanga, kapena wopanga mapulogalamu amapatsidwa ndalama kuti apereke tsamba lomwe limatenga njira iliyonse yothetsera nthawi ndikupanga phindu labwino pazomwe akuchita. Ndipo, zowonadi, ntchitoyi imapita kwa otsika kwambiri (kapena pafupi ndi otsatsa otsika kwambiri). Makampani nthawi zina amasekerera kuti ali ndi winawake wogwira nawo masamba madola zikwi makumi awiri mphambu zisanu ndipo amatha kuzipangira zawo madola masauzande ochepa. Ndikutsatiranso kufunsa momwe zimachitikira bizinesi yawo ndipo yankho limachitika nthawi zambiri… o, timapeza bizinesi yathu yambiri mawu a pakamwa.

Chabwino duh. Tsamba lanu lotsika mtengo limayamwa. Mwataya ndalama. Mukadapanda ndalama zokwana madola 25,000, mwina mukadakhala kuti mukukulitsa kukula kwa bizinesi yanu kutengera kuthekera kwa chuma chomwe mukufuna kukalemba.

Kulemba ntchito wotsatsa yemwe amamvetsetsa zosowa zanu zamabizinesi ndipo amatha kufufuza za omvera ndi zolinga zomwe mukuyesera kuti mupeze ndi ndalama zabwino kwambiri. Munthu kapena bungwe lomwe limamvetsetsa zomwe zili, kafukufuku, kapangidwe, chitukuko, kaphatikizidwe, ma analytics, mawonekedwe azida ndi nsanja, kaphatikizidwe, komanso zochitika pagulu, kusaka, mafoni, kutsatsa, makanema, ndi zina zambiri ... pazakusowa kwanu pa intaneti.

Koma nthawi zambiri samakhala wopanga kapena wopanga mapulogalamu.

Malangizo anga kwa msirikali wakaleyu? Adamasulidwa mwaulemu kotero tikudziwa kuti ali ndi machitidwe abwino komanso ogwira ntchito. Adayenda maulendo ataliatali padziko lonse lapansi atalembetsa komanso atalembetsa, chifukwa chake ali ndi luso lochita bizinesi ndipo sadziwa wina aliyense. Anali wolankhula waluso komanso wolankhula, ndinasangalala ndi nthawi yanga yolankhula naye.

Adavomereza kuti samaganiza kuti atha kukhala patsogolo pazenera tsiku lonse ndikulemba malamulo kotero ndidamulangiza kuti asiye cholinga chake chokhala woyambitsa. Izi sizikutanthauza kuti ndidamulangiza kuti asiye Chitukuko, Ndikuganiza kuti ayenera kutsata ukadaulo wazomanga kumeneko. Ndimapanga chitukuko, koma siyomwe chiyembekezo mwa makasitomala anga. Amafuna zotsatira zamabizinesi, osati ma code. 

Pokhala ndi chidziwitso komanso ukadaulo wambiri m'makampani anga, ndimatha kuyika patsogolo ndalama zawo kuti zikapeze ROI yapamwamba kwambiri. Simuyenera kukhala kapena kupeza wopanga wabwino kwambiri, wopanga mapulogalamu abwino kwambiri, mlangizi wabwino kwambiri wa SEO, zabwino zonse… mutha kupeza zinthuzi mukawafuna. Cholinga chanu chachikulu mukamalemba munthu ntchito kuti mumange tsamba lanu lotsatira ndikupeza wina yemwe akumvetsa bizinesi yanu.

Sindimanga masamba a makasitomala anga, ndimapanga zotsatira zamabizinesi pogwiritsa ntchito zinthu zambiri… kuphatikiza tsamba lawebusayiti. 

 

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.