The Tech Effect: Martech Akuchita Zosemphana ndi Cholinga Chake

Welcome Welcome Marketing Orchestration Platform

M'dziko momwe ukadaulo wapangidwa kuti ukhale wothamangitsa ndikupereka mwayi wothandiza, ukadaulo wotsatsa wakhala nawo zaka zambiri, makamaka, akuchita zotsutsana ndendende.

Poyang'anizana ndi nsanja, zida, ndi mapulogalamu ambiri oti musankhe, malo otsatsa ndiophatikizika komanso ovuta kuposa kale, pomwe matekinoloje amakono amakhala ovuta kwambiri tsikulo. Ingoyang'anani mopitilira malipoti a Gartner's Magic Quadrants kapena Forrester's Wave; kuchuluka kwa umisiri wopezeka kwa otsatsa amakono sikutha. Magulu nthawi zambiri amagwiritsa ntchito nthawi yawo akugwira ntchito, ndipo ndalama zomwe zikuyenera kupita kumakampeni zikugwiritsidwa ntchito zazing'ono - ndipo nthawi zambiri pamanja - ntchito.

Mu posachedwapa phunziro, Sirkin Research adafufuza opitilira 400 a magwiridwe antchito osiyanasiyana ndi ukalamba poyesera kuti amvetsetse zomwe zikubwezeretsa martech. Kafukufukuyu adafunsa mwachidule:

Kodi mayankho anu apano a martech ndi othandizira?

Modabwitsa, Otsatsa 24% okha ndi omwe adati inde. Ofunsidwawo adatchula izi pazifukwa izi:

  • 68% adati kuchuluka kwawo sikungathe kuwathandiza kuti agwirizanitse zinthu (anthu ndi bajeti) kuti agwiritse ntchito mwanzeru
  • 53% idati kuchuluka kwawo kumapangitsa kuti zikhale zovuta kukonzekera zotsatsa (kampeni, zomwe zili, komanso luso) m'magulu, ukadaulo, ndi njira zoperekera bwino
  • 48% adati okwana kwawo sikuphatikizidwa bwino

Ndipo ili ndi zotsatira zoyipa, zoyipa:

  • Ndi 24% yokha omwe amati mulu wawo umathandizira kuphatikiza ndikupereka lipoti lakuchita bwino kwa kampeni
  • Ndi 23% yokha omwe amati okwana kwawo amatha kuyendetsa kuyanjana pazida
  • 34% yokha ndi omwe amati mulu wawo umawathandiza kupanga, kuwongolera, kusunga ndi kugawana nawo zinthu zabwino

Ndiye, ndichifukwa chiyani mayankho amakono a martech sakukwaniritsa zosowa zamagulu otsatsa?

Chowonadi ndichakuti zida za martech zidapangidwa kale ngati mayankho amawu - nthawi zambiri mofananira ndi kutsatsa kwaposachedwa kapena "njira yamasabata" - kuti athetse vuto limodzi, vuto, kapena vuto. Ndipo popita nthawi, zida izi zasintha, zasintha boxed amalonda kuti apereke ma RFP, kuwunika ogulitsa, ndikugula mayankho amtundu umodzi. Zitsanzo:

  • Gulu lathu liyenera kupanga ndikufalitsa zomwe zili - tifunika nsanja yotsatsa.
  • Chabwino, tsopano popeza tagwiritsa ntchito zomwe tapanga, tiyeni tigwire ntchito yoyang'anira zida zama digito kuti tisunge zomwe tikugawana ndikugwiritsanso ntchito.

Tsoka ilo, pakugwiritsa ntchito zenizeni, zida izi zimatha kukhala ndi ndalama zochulukirapo, zosalandiridwa, ndikuziika pakudzipatula kwathunthu. Zida zapadera zimagulidwa m'magulu apadera. Zothetsera mavutowo zimakhala m'matumba, osalumikizidwa pantchito yayikulu kwambiri. Pulogalamu iliyonse ili ndi ma Admin, akatswiri, komanso ogwiritsa ntchito mphamvu, okhala ndi mayendedwe osiyanasiyananso omwe amapangira chida (ndi chida chokhacho). Ndipo aliyense amakhala ndi ma data awo.

Pamapeto pake, chomwe chimakwaniritsidwa ndi vuto lalikulu logwira ntchito komanso magwiridwe antchito (osanenapo za kukwera kwakukulu mu TCO pa pulogalamu yanu ya CFO / CMO). Mwachidule: amalonda sanapatsidwe njira yothetsera vuto lomwe limapatsa mphamvu gulu lawo kuti likonzekeretse zamalonda.

Kutsatsa kwakapangidwe kumafuna kuthana ndi malingaliro amasukulu akale. Apita masiku pomwe atsogoleri otsatsa malonda ndi magulu ogulitsira malonda atha kuthana ndi mayankho limodzi ndikupemphera, mwanjira ina, makina awo onse amalumikizidwa mwamatsenga. Atha masiku a kubzala ndalama munthawi ya cholowa kuti fufuzani bokosi kuti gulu lawo lisatengere bwino ndi kupeza phindu kuchokera pachidacho.

M'malo mwake, magulu akuyenera kuwonera kutsatsa konse - kuphatikiza mapulani, kukhazikitsa, kuwongolera, kugawa, ndi kuyeza - ndikuwunika mayankho omwe amathandizira kumapeto-kumapeto orchestration ya kutsatsa. Ndi zida ziti zomwe zikugwiritsidwa ntchito? Kodi amalankhulana bwanji? Kodi zimathandizira kuthandizira ndikuthandizira kuwonekera kwazidziwitso, kufulumizitsa njira, kuwongolera zinthu, ndikuyeza deta?

Kuthana ndi mavutowa kudzafunika kusintha kosintha pakutsatsa.

Pakafukufuku omwe watchulidwa pamwambapa, 89% ya omwe adayankha adati martech idzakhala njira yothandiza pofika chaka cha 2025. Kodi ukadaulo wapakatikati womwe umakhudza kwambiri? Predictive Analytics, AI / Machine Learning, Dynamic Creative Optimization, ndi… Malonda Otsatsa.

Koma Kodi Kutsatsa Ndi Chiyani?

Mosiyana ndi kasamalidwe ka projekiti, kasamalidwe ka ntchito, zida zothandizira kasamalidwe, ndi njira zina zothetsera mavuto, nsanja zotsatsa zotsatsa ndizokhazikitsidwa ndi zovuta zomwe zimachitika - ndi njira - zamabungwe otsatsa. Nachi chitsanzo:

Takulandirani malonda owonetsera

Orchestration ndi njira yokhazikika komanso yopitilira, yomwe imazindikira kuti gawo lililonse la ntchitoyi liyenera kugwira ntchito.

Moyenera, pulogalamu yotsatsa nyimbo imakhala fayilo ya kunyumba or opareting'i sisitimu (mwachitsanzo gwero la chowonadi) cha magulu otsatsa - komwe ntchito zonse zimachitika. Chofunikanso kwambiri, chimakhala ngati cholumikizira pakati pa matekinoloje ena otsatsa, magulu otsatsa, ndi mayendedwe ogulitsira - kutsogolera kuyimba mbali zonse zakukonzekera kampeni, kukhazikitsa, ndi kuyeza.

Chifukwa magulu amakono otsatsa amafuna ukadaulo wamakono wamalonda. Mapulogalamu omwe amabweretsa zida zabwino koposa zonsezi kukhala papulatifomu imodzi (kapena, osachepera, mwanjira yolumikizana ndi pulogalamu yayikulu kwambiri) kuti akwaniritse njira komanso kusamutsa zomwe zili ndi deta kuti ziwonekere kwambiri, kuwongolera kwambiri , ndi kuyeza kwabwino.

Takulandirani ku Welcome…

Takulandirani Malo Otsatsa Otsatsa ndi pulogalamu yama module amakono, ophatikizika, komanso omangidwa ndi cholinga chothandizira kutsatsa. Zimapereka kuwoneka bwino pakukonzekera mwanzeru ndikugwirizanitsa zida, zida zogwirira ntchito ndikugwirira ntchito mwachangu khomo, kayendetsedwe kazinthu zowongolera pazogulitsa zonse, komanso kuzindikira kwa ntchito yanu.

Zachidziwikire, zonsezi zimakhazikitsidwa ndi API yolimba komanso msika wamsakanikidwe wamphamvu womwe umakhala ndi ma cholumikizira ma code ambiri - chimango cholingalira chomwe chimapangidwa kuti chithandizire kuphatikizika kwamitundu yonse.

Landirani zochitika zamakampeni

Chifukwa monga kondakitala amafunikira ndodo kuti ayimbire oimba ambiri omwe akuimba zida zosiyanasiyana, katswiri wotsatsa amafunika kuwonekera ndikuwongolera pazida zawo zonse kuti athe kutsatsa.

Dziwani Zambiri Zokhudza Kulandiridwa Funsani Chiwonetsero Cholandilidwa

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