Kodi Backlinking ndi chiyani? Momwe Mungapangire Ma Backlink Abwino Popanda Kuyika Domain Yanu Pachiwopsezo

Kodi Backlinking Strategy ndi chiyani?

Ndikamva wina akutchula mawu backlink monga gawo la njira zonse zotsatsira digito, ndimakonda kukhumudwa. Ndifotokoza chifukwa chake kudzera mu positiyi koma ndikufuna kuyamba ndi mbiri yakale.

Panthawi ina, makina osakira anali akalozera akulu omwe amapangidwa makamaka ndikuyitanitsa ngati chikwatu. Google's Pagerank algorithm idasintha mawonekedwe akusaka chifukwa idagwiritsa ntchito maulalo atsamba lomwe likupita ngati chinthu chofunikira kwambiri.

Ulalo wodziwika (nangula tag) umawoneka motere:

Martech Zone

Pamene makina ofufuzira amafufuza pa intaneti ndikujambula komwe akupita, adayika zotsatira za injini zosaka kutengera maulalo angati omwe amalozera komwe akupita, mawu osakira kapena mawu omwe adagwiritsidwa ntchito pamawu a nangula, okwatirana ndi zomwe zili patsamba lofikira. .

Kodi Backlink ndi chiyani?

Cholumikizira chomwe chikubwera kuchokera kudambwe limodzi kapena subdomain ku domeni yanu kapena ku adilesi inayake.

Chifukwa chiyani ma Backlinks Afunika

Malinga ndi Tsamba Loyamba Sage, nawa ma CTR ambiri potengera malo patsamba lotsatira la injini zosakira (SERP):

serp dinani mulingo ndi udindo

Tiyeni tipereke chitsanzo. Tsamba A ndi Tsamba B onse akupikisana pakusaka masanjidwe. Ngati Site A ikanakhala ndi maulalo a 100 omwe akulozera ndi mawu ofunikirawo m'mawu a backlink anchor, ndipo Site B inali ndi maulalo 50 akulozera, Site A ikanakhala yapamwamba.

Ma injini osakira ndi ofunikira panjira yopezera kampani iliyonse. Ogwiritsa ntchito injini zosaka akugwiritsa ntchito mawu osakira ndi mawu omwe akuwonetsa cholinga chawo chofufuza zogula kapena zothetsera…CTR) kwa ogwiritsa ntchito injini zosaka.

Pamene makampaniwo adawona kutembenuka kwakukulu kwa ogwiritsa ntchito osakira organic ... Makampani a $ 5 biliyoni adaphulika ndipo mabungwe ambiri a SEO adatsegula masitolo. Masamba apaintaneti omwe amasanthula maulalo adayamba kupanga madomeni, kupatsa akatswiri osakasaka makiyi ozindikira masamba omwe ali ndi maulalo kuti athe kupeza makasitomala abwinoko.

Zotsatira zake, makampani adaphatikizidwa njira zomangira ulalo kupanga ma backlinks ndikukweza masanjidwe awo. Backlinking idakhala masewera amagazi ndipo kulondola kwa zotsatira zakusaka kudatsika pomwe makampani amangolipira ma backlinks. Makampani ena a SEO adapanga zatsopano kulumikiza minda popanda mtengo uliwonse koma kubaya ma backlinks kwa makasitomala awo.

Google Algorithms ndi Backlinks Advanced

Nyundoyo idagwa pomwe Google idatulutsa algorithm pambuyo pa algorithm kuti alepheretse masewerawa popanga backlink. M'kupita kwa nthawi, Google idakwanitsa kuzindikira makampani omwe ali ndi vuto lalikulu la backlink ndipo adawakwirira mumainjini osakira. Chitsanzo chimodzi chodziwika bwino chinali JC Penney, yemwe adalemba ntchito bungwe la SEO lomwe linali kupanga ma backlinks kuti apange kusanja kwake. Panali masauzande enanso omwe adachita izi koma sanagwidwe.

Google ili pankhondo yosalekeza yolimbana ndi makina omwe akupezedwa mwachinyengo pofuna kupangitsa kuti zotsatira za injini zosaka zikhale zolondola. Ma backlinks tsopano akulemedwa kutengera kufunikira kwa tsambalo, zomwe akupita, komanso mtundu wonse wa domain kuphatikiza kuphatikiza mawu osakira. Kuonjezera apo, ngati mwalowa mu Google, zotsatira za injini zosaka zanu zimayang'ana pa mbiri yanu yosakatula.

Masiku ano, kupanga maulalo amdima pamasamba omwe alibe ulamuliro angathe kuwonongeka malo anu m'malo mowathandiza. Tsoka ilo, pali akatswiri a Search Engine Optimization ndi Mabungwe omwe amayang'ana kwambiri ma backlinks ngati njira yopezera kusanja bwino. Miyezi ingapo yapitayo, ndidachita kafukufuku wa backlink kwa kasitomala wantchito zapakhomo yemwe amavutikira kusankhidwa… ndipo adapeza ma backlink ambiri oopsa. Pambuyo kupanga fayilo ya disavow ndikuyiyika ku Google, tidayamba kuwona kusintha kwakukulu pazambiri zawo zonse komanso kuchuluka kwamagalimoto okhudzana nawo.

Masiku ano, kubwezeretsanso kumafuna kufufuza mosamala komanso kuyesetsa kwambiri kuti mutsimikizire kuti mukupanga backlink yomwe ingathandize komanso kuti musawononge maonekedwe a mtundu wanu. Izi makanema ojambula kuchokera ku 216digital ikuwonetsa njira iyi:

chithunzi

Si Ma Backlink Onse Omwe Adapangidwa Ofanana

Ma backlinks amatha kukhala ndi dzina losiyana (chizindikiro, malonda, kapena munthu), malo, ndi mawu osakira omwe amagwirizana nawo (kapena kuphatikiza kwake). Domeni yomwe ikulumikizayo ingakhalenso yogwirizana ndi dzina, malo, kapena mawu osakira. Ngati ndinu kampani yomwe ili mumzinda ndipo imadziwika bwino mkati mwa mzindawu (yokhala ndi ma backlink), mutha kukhala okwera mumzindawo koma osati ena. Ngati tsamba lanu likugwirizana ndi dzina lachidziwitso, ndiye kuti mutha kukweza mawu osakira ophatikizidwa ndi mtunduwo.

Tikasanthula masanjidwe osakira ndi mawu osakira omwe amakhudzana ndi makasitomala athu, nthawi zambiri timafufuza kuphatikiza kwamawu osakira ndikuwona mitu ndi malo kuti tiwone momwe makasitomala athu akukhalira akusaka. M'malo mwake, sikungakhale kotheka kuganiza kuti ma algorithms amafufuza masanjidwe opanda malo kapena chizindikiro ... koma chifukwa madomeni omwe adalumikizidwa nawo ali ndi tanthauzo komanso mphamvu pamtundu winawake kapena malo.

Zolemba: Pambuyo pa Backlink

Kodi iyeneranso kukhala backlink yakuthupi panonso? Ndemanga akukwera kulemera kwawo mu ma aligorivimu a injini zosakira. Kutchula ndi kutchulidwa kwa liwu lapadera m'nkhani kapena mu chithunzi kapena kanema. Mawu otchulidwa ndi munthu, malo, kapena chinthu chapadera. Ngati Martech Zone imatchulidwa pamalo ena opanda ulalo, koma nkhani yake ndi yotsatsa, bwanji osakira sangayeze zomwe zatchulidwazo ndikuwonjezera kusanja kwa zolemba pano? Ndithudi akanatero.

Palinso nkhani ya zomwe zili pafupi ndi ulalo. Kodi domeni yomwe ikulozera kudera lanu kapena adilesi yanu ikukhudzana ndi mutu womwe mukufunira? Kodi tsamba lomwe lili ndi ulalo wakumbuyo lomwe likulozera ku domeni yanu kapena adilesi yanu yapaintaneti likugwirizana ndi mutuwu? Kuti muwunikire izi, makina osakira amayenera kuyang'ana kupyola palemba lomwe lili mu nangula ndikusanthula zonse zomwe zili patsambalo komanso mphamvu zamalowo.

Ndikukhulupirira kuti ma algorithms amagwiritsa ntchito njirayi.

Umwini: Imfa kapena Kubadwanso

Zaka zingapo zapitazo, Google idatulutsa zolembera zomwe zimalola olemba kumangiriza masamba omwe adalembapo ndi zomwe adatulutsa ku dzina lawo komanso mbiri yawo. Uku kunali kupita patsogolo kochititsa chidwi chifukwa mutha kupanga mbiri ya wolemba ndikuwunika mphamvu zawo pamitu inayake. Kubwereza zaka khumi ndikulemba zamalonda, mwachitsanzo, sikungatheke.

Pomwe anthu ambiri amakhulupirira kuti Google idapha wolemba, ndikukhulupirira adangopha chizindikiro chawo. Ndikuganiza pali mwayi wabwino kwambiri kuti Google idangosintha njira zake kuti izindikire olemba popanda kuwongolera.

Nthawi Yopezera Maulalo

Kunena zowona, ndidakondwera kutha kwa nthawi yolipira-yosewera pomwe makampani omwe ali ndi matumba akuya adalemba ntchito mabungwe a SEO omwe ali ndi zida zambiri zopangira ma backlinks. Ngakhale tinali kugwira ntchito molimbika kupanga masamba abwino ndi zinthu zodabwitsa, tidawona momwe masanjidwe athu akutsika pakapita nthawi ndipo tidataya gawo lalikulu la magalimoto athu.

Zomwe zili zotsika mtengo, kuyankha ndemanga, ndi mawu achidule sakhala othandiza ma Strategies a SEO - ndipo ndi chifukwa chabwino. Makina osakira akayamba kukhala otsogola, kumakhala kosavuta kuzindikira (ndikuchotsa) njira zina zolumikizira.

Ndikupitiliza kuuza anthu kuti SEO inali vuto la masamu, koma tsopano yabwezedwa ku a anthu vuto. Ngakhale pali njira zoyambira zowonetsetsa kuti tsamba lanu ndi losavuta kugwiritsa ntchito, chowonadi ndichakuti zili bwino (kunja kwa injini zosaka zotsekereza). Zambiri zimapezedwa ndikugawidwa pagulu, kenako zimatchulidwa ndikulumikizidwa ndi masamba ofunikira. Ndipo ndiwo matsenga a backlink!

Backlinking Strategies Today

Masiku ano backlinking njira sizikuwoneka ngati zaka khumi zapitazo. Kuti tipeze ma backlinks, ife kupeza masiku ano ndi njira zolunjika kwambiri pogwiritsa ntchito njira zotsatirazi:

  1. Malo Olamulira - Kugwiritsa ntchito nsanja ngati Semrush, titha kuzindikira mawu osakira ndikupeza mndandanda wamasamba omwe ali ofunikira komanso osankhidwa bwino. Izi nthawi zambiri zimatchedwa ulamuliro wa chigawo.
  2. Zachilengedwe - Timapanga zinthu zodabwitsa, zofufuzidwa bwino, kuphatikizapo infographics, kafukufuku woyambirira, ndi / kapena zolemba zolembedwa bwino za malo omwe mukupita omwe amaphatikizapo backlinks ku tsamba lathu.
  3. Kupereka - Timaphatikiza njira yolumikizirana ndi anthu kuti tifikire zofalitsazo ndipo timalimbikitsa zomwe tili nazo kapena kupempha kuti titumizire nkhani patsamba lawo. Ndife omasuka pa zomwe timalimbikitsa kutero ndipo zofalitsa zochepa zimakana backlink zikawona ubwino wa nkhani kapena infographic yomwe timapereka.

Backlinking akadali njira kuti mukhoza outsource. Pali maulalo odziwa bwino ntchito zomanga maulalo omwe ali ndi njira zokhazikika komanso zowongolera zabwino pozungulira njira ndi njira zawo zofikira anthu.

Kulipira backlink ndikuphwanya Migwirizano ya Utumiki wa Google ndipo simuyenera kuyika dera lanu pachiwopsezo polipira backlink (kapena kulipidwa kuti muyike backlink). Komabe, kulipira zomwe zili ndi ntchito zofikira anthu kuti mupemphe backlink sikuphwanya.

Outsourced Link Building Services

Kampani imodzi yomwe ndidachita chidwi nayo Stan Ventures. Mitengo yawo imasiyanasiyana kutengera mtundu wa dera, nkhaniyo, komanso kuchuluka kwa maulalo omwe mukufuna kupeza. Mutha kufunsanso tsamba lomwe mukupita. Nayi kanema wachidule:

Stan Ventures imapereka mapulogalamu amitundu itatu omwe kampani yanu ingasangalale nawo. Amaperekanso ntchito ya SEO yoyendetsedwa ndi zolemba zoyera.

Link Building Services Ma Blogger Outreach Services Ntchito zoyendetsedwa ndi SEO

Infographic iyi yochokera ku Pa Blast Blog ndi njira yosinthidwa komanso yosamalitsa momwe mungapangire maulalo apamwamba kwambiri patsamba lanu.

Link Building Infographic 1 sikelo

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