Brand ndi chiyani?

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Ngati ndingavomereze chilichonse chokhala zaka makumi awiri ndikugulitsa, zinali zowona kuti sindimamvetsetsa momwe zimachitikira chikuni pa ntchito zonse zotsatsa. Ngakhale izi zitha kumveka ngati zonyoza, ndichifukwa choti luso lopanga chizindikiro kapena kuyesayesa kosintha malingaliro amtundu ndizovuta kwambiri kuposa momwe ndimaganizira.

Kuti tipeze kufananitsa, chofanana ndi ichi chingakhale kalipentala amene amagwira ntchito panyumba. Mmisili wamatabwa amatha kumvetsetsa momwe angamangire makoma, kuyikamo kabati, m'mphepete mwake, kupeta denga, komanso kumanga nyumba kuyambira pomwepo. Koma ngati maziko ake anali apakatikati kapena osweka, amadziwa kuti china chake sichili bwino koma samvetsa momwe angathetsere vutolo. Ndipo vutoli lidzakhudza chilichonse chomwe akugwirapo ntchito.

Brand ndi chiyani?

Chidziwitso ndi kuzindikira kwa malonda kapena kampani yomwe ili ndi dzina linalake, monga momwe zimaperekera ma logo ake, mapangidwe ake, ndi mawu omwe amayimira.

Ichi ndichifukwa chake nthawi zambiri timabweretsa alangizi amtundu wina masiku ano tikamafunsa mafunso angapo ndipo sitimatha kupeza mayankho omveka bwino tisanayambe kupanga njira zotsatsira makasitomala:

  • Kodi chiwonetsero cha mtundu wanu chimadziwika bwanji ndi omwe mumayembekezera komanso makasitomala?
  • Kodi kasitomala yemwe akumusankhira komanso wopanga zisankho ndi ndani pochita bizinesi ndi mtundu wanu?
  • Nchiyani chimakusiyanitsani ndi omwe akupikisana nawo? Mukuwoneka bwanji poyerekeza ndi omwe akupikisana nawo?
  • Kodi mawu anu ndi ziwembu zotani zomwe zimagwiritsidwa ntchito kulumikizana bwino ndi chiyembekezo chanu ndi makasitomala anu?

Ngati mumayang'anitsitsa mafunso amenewa, ndizochepa kwambiri pazomwe mukufuna kupanga komanso momwe zimapangidwira. Monga kanema amanenera, ndi zomwe anthu amaganiza za inu pamalingaliro.

Vidiyo iyi kuchokera Kutumiza amafunsa ndikuyankha funso mu kanemayu zaka zingapo zapitazo pomwe adasinthidwanso, Zomwe zili mu Brand?

Pogwiritsa ntchito makanema azama digito - kuphatikiza media, maumboni, ndi zopanda malire - ma brand amakhala ndi nthawi yovuta kwambiri kusunga mbiri yawo, kukonza mbiri yawo, kapena kusintha mtundu wawo. Chilichonse chomwe mumapanga kapena chomwe chimapangidwa ndi winawake pazinthu zanu, ntchito, kampani, ndi anthu zimakhudza mtundu wanu.

Mukuganiza chiyani?

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