Acquia: Kodi Customer Data Platform ndi Chiyani?

sitolo ya agilone

Pomwe makasitomala amalumikizana ndikupanga zochitika ndi bizinesi yanu masiku ano, zikuvutirabe kukhala ndi malingaliro okhudzana ndi kasitomala munthawi yeniyeni. Ndinali ndi msonkhano m'mawa uno ndi kasitomala wathu omwe anali ndi mavuto awa. Wogulitsa maimelo amtundu wawo anali wosiyana ndi nsanja yawo yotumizira mameseji kunja kwa chosungira chawo. Makasitomala anali kulumikizana koma chifukwa chapakatikati pa data sikunafanane, nthawi zina mauthenga amatulutsidwa kapena kutumizidwa ndi mbiri yoyipa. Izi zinali kubweretsa kufunikira kwakukulu kwa ogwira ntchito kwamakasitomala ndikukwiyitsa makasitomala awo. Tikuwathandiza pakukonzanso makinawo pogwiritsa ntchito uthenga wina API zomwe zidzasunga kukhulupirika kwa deta.

Ndi njira zochepa chabe zomwe zikuyambitsa vuto. Ingoganizirani unyolo wambiri wokhala ndi kukhulupirika kwamakasitomala, kugulitsa kwamalonda, zochitika pagulu, zopempha makasitomala, zidziwitso zolipiritsa, komanso mafoni. Onjezerani kuti kuyanjananso kwa mayankho otsatsa malonda kudzera muzosanja zamagetsi za omni-channel… yikes. Ichi ndichifukwa chake Masamba a Makasitomala zasintha ndipo zikukopeka ndi malonda. Ma CPD amathandizira kampani kuphatikiza ndi kupanga mapu kuchokera kumagwero mazana, kusanthula zomwe adapeza, kupanga zolosera zamtsogolo, ndikuchita bwino komanso molondola ndi makasitomala awo pa njira iliyonse. Kwenikweni, ndikuwona kwamakasitomala 360.

CDP ndi chiyani?

Pulatifomu ya data ya kasitomala (CDP) ndi nkhokwe yamakasitomala yophatikizidwa yoyendetsedwa ndi otsatsa yomwe imagwirizanitsa chidziwitso cha kasitomala pakutsatsa, kugulitsa ndi njira zantchito kuti zithandizire kutengera kasitomala ndikuyendetsa zochitika za makasitomala. Gartner, Hype Cycle Yotsatsa Kwama digito ndi Kutsatsa

Malinga ndi CDP Institute, Customer Data Platform ili ndi zinthu zitatu zofunika:

  1. CDP ndi njira yoyendetsedwa ndi otsatsa - CDP imamangidwa ndikuwongoleredwa ndi dipatimenti yotsatsa, osati department of Information Technology. Zida zina zaluso zidzafunika kukhazikitsa ndi kuyang'anira CDP, koma sikutanthauza luso laukadaulo wa projekiti yosungira deta. Chofunika kwambiri ndikuti kutsatsa ndi komwe kumayang'anira zomwe zimalowa mgululi komanso zomwe zimawonetsera machitidwe ena. Makamaka, zikutanthauza kuti kutsatsa kumatha kusintha osapempha chilolezo kwa aliyense, ngakhale atha kufunabe thandizo lakunja.
  2. CDP imapanga nkhokwe yolimbirana yogwirizana - CDP imapanga chiwonetsero chokwanira cha kasitomala aliyense potenga deta kuchokera kuma kachitidwe angapo, kulumikiza zidziwitso zokhudzana ndi kasitomala yemweyo, ndikusunga zidziwitso kuti azitsatira momwe zinthu ziliri pakapita nthawi. CDP ili ndi zizindikiritso zomwe zimagwiritsidwa ntchito kutsata mauthenga otsatsa ndikutsata zotsatira zakutsatsa kwamunthu aliyense.
  3. CDP imapangitsa kuti izi zitheke kuzinthu zina - Zambiri zosungidwa mu CDP zitha kugwiritsidwa ntchito ndi machitidwe ena kuti athe kuwunikidwa ndikuwongolera momwe makasitomala amathandizira.

Zambiri za Makasitomala a Acquia ndi Engagement Hub

malo ogwiritsira ntchito makasitomala a agilone

Monga otsatsa amakhudzidwa mowirikiza ndi chidziwitso cha makasitomala onse, kuyika makasitomala awo pazenera, malo olumikizirana, komanso nthawi yonse ya kasitomala wawo ndikofunikira. Acquia ndi mtsogoleri pamsika uwu komanso Zambiri Zamakasitomala ndi Engagement Hub akukupatsani:

  • Kuphatikiza Kwambiri - phatikizani zidziwitso zanu zonse, zamtundu uliwonse, kuchokera pagwero lililonse lazidziwitso pamakina amijito ndi akuthupi okhala ndi ma cholumikizira ndi ma API opitilira 100 omwe adamangidwa kale.
  • Ubwino wa deta - sintha, dedupe, ndikugawa malingaliro monga jenda, geography, ndi kusintha adilesi kwa makasitomala onse. Ndi zofanana komanso zosasangalatsa, AgilOne amalumikiza zochitika zonse zamakasitomala ndi mbiri yamakasitomala ngakhale atangokhala ndi dzina, adilesi, kapena imelo. Zambiri zamakasitomala zimasinthidwa mosalekeza motero zimakhala ndi zatsopano nthawi zonse.
  • Maulosi Olosera - njira zodziphunzitsira zomwe zimathandiza AgilOne's analytics ndikuthandizani kuti muzichita bwino ndi makasitomala. AgilOne imapereka ma 400 pamabokosi owerengera mabizinesi omwe amathandizira otsatsa kupanga mosavuta ndikufotokozera njira iliyonse yomwe angafune kuchitira malipoti ndi kuchitapo kanthu pamagwiritsidwewo - popanda zolemba.
  • Makasitomala a 360-Degree Makasitomala - pangani mbiri yathunthu yamakasitomala anu, kuphatikiza zinthu monga ulendo wa kasitomala, tsamba lawebusayiti ndi imelo, mbiri yakale yogulitsa njira za omni, zidziwitso za anthu, zokonda zamalonda ndi malingaliro, mwayi wogula, ndi kuneneratu analytics, kuphatikiza mwayi wogula ndi masango omwe kasitomala uyu ndi ake. Mbirizi zimadziwitsa anthu momwe mungasungire ndalama, momwe mungasinthire, komanso momwe mungasangalatse makasitomala anu.

mbiri ya kasitomala ya agilone 360

  • Kugwiritsa Ntchito Omni-Channel Data - mkati mwa mawonekedwe apakati, otsatsa amathanso kupanga ndikukhazikitsa zikhalidwe, mafoni, makalata olunjika, malo oyimbira, ndi misonkhano yosungira mwachindunji, popanga omvera, malingaliro, ndi china chilichonse chazidziwitso, zomwe zingagwiritsidwe ntchito pazida zilizonse zotsatsa.
  • Kusintha Kwadongosolo - Konzani mameseji malinga ndi makonda anu, zomwe zili, komanso makampeni muma digito ndi mautumiki akuthupi, kupatsa otsatsa mawu osasunthika ngakhale kasitomala atenga liti kapena kuti. AgilOne imapatsanso otsimikizira otsatsa kuti akupereka uthenga woyenera kwa munthu aliyense, popeza AgilOne amaonetsetsa kuti makonda onse azisungidwa pamakasitomala amodzi, oyera, okhazikika.

Mukuganiza chiyani?

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