Kodi CRM ndi Chiyani? Ubwino Wogwiritsa Ntchito Imodzi Ndi Wotani?

Kodi CRM ndi chiyani? Ubwino? Kodi Muyenera Kugulitsa Liti mu CRM?

Ine ndawonapo zazikulu CRM kukhazikitsa mu ntchito yanga… ndi ena mwamtheradi owopsa. Monga tekinoloje iliyonse, kuonetsetsa kuti gulu lanu lili nthawi yochepera yogwira ntchito ndi nthawi yochulukirapo yopindulitsa ndichinsinsi chokhazikitsira CRM yayikulu. Ndawona machitidwe a CRM osagwiritsa ntchito bwino omwe amasokoneza magulu ogulitsa ... ndi ma CRM osagwiritsidwa ntchito omwe amayeserera zoyeserera komanso kusokoneza ogwira nawo ntchito.

Kodi CRM ndi chiyani?

Pomwe tonse timatcha pulogalamuyi yomwe imasunga zambiri za makasitomala CRM, mawuwa kugwirizana kwa kasitomala Zikuphatikizapo njira ndi njira komanso ukadaulo. Dongosolo la CRM limagwiritsidwa ntchito kujambula, kuyang'anira, ndikuwunika momwe makasitomala amagwirira ntchito pamoyo wawo wonse. Kugulitsa ndi kutsatsa kumagwiritsa ntchito izi kuti zithetse ubale ndipo, pamapeto pake, phindu la kasitomalayo posunga ndi zina zowonjezera.

Onani Pano Kuti Muwerenge Kafukufuku Waposachedwa wa CRM Viwanda

Ubwino Wogwiritsa Ntchito CRM Ndi Chiyani?

Kodi muli ndi gulu logulitsa lomwe limayang'anira nkhokwe zawo? Kuwongolera maakaunti ndi oimira mautumiki omwe amayang'anira zolemba zawo za kasitomala aliyense? Kampani yanu ikamakula, anthu anu amatembenuka, ndipo anthu ochulukirachulukira akuyenera kulumikizana ndi chiyembekezo ndi makasitomala… mungatsatire bwanji?

Pogwiritsira ntchito njira yapakati pakati pa kasitomala kogwirizira ndi malonda, chithandizo, ndi kutsatsa, zomwe zimaphatikizidwa zimakhala zothandiza kwambiri kubungwe ndi nkhokwe zosungidwa ndi nsanja zina. Nazi njira khumi zomwe mabungwe akuwona kubwereranso kwabwino panjira zawo za CRM masiku ano.

  1. lipoti pa kutsatsa, kugulitsa, ndi kusungira ndizokhazikitsidwa munthawi yeniyeni ndipo zitha kunenedweratu potengera maulendo ndi mapaipi ogulitsa.
  2. Kugwirizana kuzinthu zina zotsatsa zotsatsa, nsanja zowerengera ndalama, nsanja zamakasitomala, ndi machitidwe ambiri atha kukwaniritsidwa.
  3. Pulogalamu imatha kuchepetsa kuyesetsa komanso mavuto omwe amabwera chifukwa chakukankha ndi kukoka deta kuchokera kuma system kupita ku system.
  4. Zotsatira itha kukhazikitsidwa pomwe zoyambitsa zazikuluzikulu zimakhazikitsidwa ndipo ogwira ntchito oyenerera amadziwitsidwa pakakhudzidwa ndi makasitomala akuyenera kupangidwa.
  5. Kusamalira Makampeni atha kukhazikitsidwa kuti athandizire kuwongolera ogula kudzera mu fanolo yogulitsa.
  6. kasitomala Kukhutira ndi kusungika kumatha kukulirakulira chifukwa pamafunika zochepa zoperekera momwe kuwonera kwa kasitomala 360 kumafikira mosavuta.
  7. Magulu ogulitsa zitha kuyang'aniridwa ndikuphunzitsidwa kuti zithandizire kuchita bwino. Ndemanga kuchokera pazogulitsa zitha kuphatikizidwa pakutsatsa kuti zitukule komanso kuwunikira zomwe zili munjira zotsatsa.
  8. Marketing Makampeni atha kuyang'aniridwa chifukwa cha momwe amagwirira ntchito ndikuwongolera magawidwe ndi makonda awo malinga ndi chidziwitso cholongosoka. Monga otsogolera otembenukira kwa makasitomala, makampeni atha kutchulidwa kuti akugulitsidwa, ndikupatsanso nzeru zina pazotsatira za njira iliyonse.
  9. Mwayi itha kudziwika ndikuchitapo kanthu pomwe dongosololi limagwiritsidwa ntchito kugulitsa, kutsatsa, ndikusunga makasitomala.
  10. Knowledge imasungidwa za kasitomala aliyense kuti zisinthe mwa anthu ndi njira zake zisasokoneze zomwe makasitomala akumana nazo.

Ngati oyang'anira maakaunti anu, oimira makasitomala, ndi oimira malonda akulemba molondola kulumikizana kulikonse ndi kasitomala mu CRM yanu, bizinesi yanu ili ndi sitolo yamtengo wapatali yomwe ingagwiritsidwe ntchito. Onse ogwira nawo ntchito amatha kulumikizana ndikukhala ndi chidziwitso chokwanira pamtengo ndi mbiri ya chiyembekezo chilichonse kapena kasitomala. Ndipo, mwa chidwi, chitha kukonza ubale ndi kasitomala ameneyo.

Kukhazikitsa kwakukulu kwa CRM kuyenera kuloleza kuphatikiza kophatikizira ndi zochita zokha, sizothandiza kwenikweni kunja kwa bokosi monga momwe malonda anu a CRM angawanamizire kukhala.

Ngati mukusungitsa ndalama ku SaaS CRM, konzekerani kuti izikhala yodalira kwakukulu pakukonzanso ukadaulo wamtsogolo ndi bajeti. Onetsetsani kuti muli ndi dongosolo lomwe limakhala lokwera mtengo, lophatikizika ndi tani yazinthu zina, ndipo likuwonjezeranso zina mwazinthu zoperekedwa ndi kugula.

Monga CRM wothandizirana naye, pocheperako pomwe timawona CRM yolumikizidwa kwathunthu, yodzichitira, ndikugwiritsanso ntchito, sipamakhalanso kubwerera kuukadaulo waukadaulo! CRM iyenera kukhala yankho lothandizira bizinesi yanu kuti ikhale yothandiza komanso yothandiza, osachepera. Sankhani nsanja ndi mnzanu kuti mugwiritse ntchito mwanzeru.

Kodi Kugulitsa Ndi Kutsatsa Kumafunikira Liti CRM?

Anthu aku NetHunt CRM idapanga infographic iyi atasanthula machitidwe amakasitomala awo pambuyo pa mliriwu.

Ngakhale kugulitsa kwa B2B kumatha kukhala kwa miyezi ingapo, ngati simukugwira bwino chiyembekezo chanu, akhoza kukusiyani mwakachetechete. Kupeza kasitomala kumakhala kovuta ndipo dipatimenti yanu yotsatsa imafunikira kulumikizana kambiri asanakonzekere kuyendetsa malonda anu. Pomaliza, ntchito yolumikizana ndi kutsatsa ndiyofunikira kwa B2B kuti zitheke bwino. Onsewa amafunikira ukadaulo wa mlatho kuti akhale panjira yomweyo. 

Anna Pozniak, CRH wa NetHunt

200922 infographic nethunt crm idakwezedwa

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