Chilankhulo ndi chiyani? Slogans of Famous Brands and their Evolution

mawu otchuka odziwika

At DK New Media, mawu athu ndi akuti Timathandiza makampani kukwaniritsa zomwe angathe kutsatsa. Zimakwanira ntchito zosiyanasiyana zomwe timapereka - kuyambira kufunsira kwa zinthu, kupita patsogolo pazokhutira, kupititsa patsogolo kutsatsa kwapaintaneti… zonse zomwe timachita ndikuzindikira mipata mu njira ndi kuthandiza makampani kudzaza mipata imeneyo. Sitinafike poti tidziwike, kupanga kanema wa virus kapena kuwonjezera jingle ... koma ndimakonda uthenga womwe umatumiza.

Chilankhulo ndi chiyani?

Mwambi ndi mawu kapena mawu osakumbukika omwe amagwiritsidwa ntchito pazandale, zamalonda, zachipembedzo, ndi zina monga kubwereza lingaliro kapena cholinga. Mawu oti slogan amachokera ku slogorn yomwe inali Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry"). Mawu otsatsa malonda nthawi zambiri amatchedwa zolemba ku United States kapena zingwe ku UK. Azungu amagwiritsa ntchito mawuwa zoyambira, kusaina, zonena kapena zolipira.

Kodi pali amene amakumbukira mawu athu? Kukayikira… Ine sindiri wotsimikiza ngakhale yemwe mnzanga wamalonda akudziwa kuti ndiye mawu athu! M'malo mwake, kodi pali amene amakumbukira mawu anzeru za aliyense? Pa infographic pansipa kuchokera ku BestMarketingDegrees.org, amayenda mumitundu yambiri yotchuka ndi mawu awo - ndipo sindinazindikire chilichonse. Ndikuganiza kuti ena ndiabwino… osati chifukwa cha ma verbiage awo koma chifukwa cha mauthenga akunenanso omwe amayesa kapena kuyesera kunena. Ngakhale chizindikiro ndi dzina zimapangitsa kuti kampani izidziwike, mawu omwe amalankhula amatha kuyankhula kwambiri pachikhalidwe ndi zotsatira zomwe amakwaniritsa kwa makasitomala awo.

Mwachitsanzo, a McDonald's, amalimbana ndi ziwopsezo zambiri - kuchokera kumakampani azakudya, kuchokera kwa otsutsa ochepa, komanso kuchokera kumagulu otsutsana ndi mabungwe. Komabe, Ndine lovin 'izo! Chilankhulo chimapereka chithunzi chomveka bwino. Ogulawo ndi aulesi 'iwo, ogwira nawo ntchito ndi omwe amawakonda (ndipo nthawi zina osunga katundu nawonso). Ndiwo mwambi wabwino kwambiri wolimbana ndi zoyipa zomwe amenya patsiku linalake. Onjezani mitundu yawo yowala, malo ogulitsira oyera, ndi zida zabwino za nkhuku - ndipo aliyense amene adabwera ndi mawuwo adagwira ntchito yabwino.

Izi zikuwonetsa mawuwo ndikusintha kwawo pazinthu zodziwika bwino monga FedEx, Verizon, Maxwell House, De Beers, Avis, Nike, Las Vegas, Wendy's, Burger King, McDonald's, Pepsi ndi Coca-Cola.

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