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AMPScript: Kodi AMPScript ndi chiyani? Zida ndi Zitsanzo

My olimba ikumanga maimelo amphamvu zomwe zimayendetsedwa ndi masamba okonda omangidwa mu Cloud Pages pogwiritsa ntchito AMPScript kwa makasitomala angapo a Marketing Cloud, ambiri omwe amaphatikizidwa ndi Salesforce ngati awo CRM. Tikayamba kugwira ntchito ndi Makasitomala a Marketing Cloud, nthawi zambiri timadabwitsidwa kuti sakugwiritsa ntchito chida champhamvuchi kuti apange maimelo omwe akufuna komanso omwe amakonda kwambiri. Mwachidule, mwina simukuzindikira kubweza kwanu pazachuma ndi Marketing Cloud ngati simukupereka mayankho omwe amagwiritsa ntchito. AMPScript.

Kodi AMPScript ndi chiyani?

AMPScript ndi chinenero cholembera chomwe chimachokera Mtambo Wotsatsa zomwe zimagwiritsidwa ntchito kuyika zomwe mumakonda komanso zamphamvu mu mauthenga a imelo, masamba otsetsereka, ndi mauthenga a SMS.

Palibe zolembedwa za chifukwa chake imatchedwa AMPScript... ngakhale mwina zinali ngati Automated Marketing Cloud Programming Script. Ndipo siziyenera kusokonezedwa ndi Adobe's Marketing Cloud Script, AMP.

Kodi Zina Zophunzirira za AMPScript ndi Chiyani?

  • Salesforce's AMPScript Syntax Guide - imalemba momwe mungapangire mafoni amtundu wa AMPscript moyenera, kulengeza zosinthika ndi zofunikira, ndikutchula mawu osakira a AMPscript.
  • Salesforce Trailhead AMPScript Unit - Gawoli limakudziwitsani zoyambira za AMPscript, komanso kukupatsirani zinthu zomwe muyenera kukumba mozama.
  • AMPScript.com - Jackson Chen ndi wogwira ntchito wakale wa ExactTarget ndi Salesforce eMarketing Cloud omwe amalemba izi kuti ogwiritsa ntchito aphunzire AMPScript.
  • AMPScript Guide - Buku latsatanetsatane ili limapereka zolembedwa pa ntchito iliyonse ya AMPscript, yokhala ndi zitsanzo zamakhodi pazochitika zenizeni.
  • The Dripu - Blog yabwinoyi yochokera ku Salesforce Ben imapereka zina zoyambirira ndi zotsogola machitidwe abwino ndi zitsanzo za ma code.

Kodi Pali AMPScript Editor?

Chifukwa chimodzi chomwe makampani ambiri amapewa kugwiritsa ntchito AMPScript ndikuti, ngakhale ali amphamvu, pali zida zochepa zosinthira ndikuyesa AMPScript… kotero zitha kukhala zokhumudwitsa. Popanda mkonzi wachibadwidwe papulatifomu yomwe imangomaliza ndikutsimikizira mawu anu olakwika, ogwiritsa ntchito Mtambo wa Marketing amakakamizika kugwiritsa ntchito mayankho a gulu lachitatu kapena kungolemba ndikuyesa, kulemba ndi kuyesa, kulemba ndi kuyesa. Sindikuwona kusintha kwa izi posachedwa, chifukwa chake tipereka zida ndi zitsanzo pano zomwe zingakhale zothandiza.

  • Ampscript.io - iyi ndi intaneti Mkonzi wa AMPScript mwakuchita Zuzanna Jarczynska. Izi ntchito chimathandiza mosavuta Chidziwitso kusintha kudzera mukuwunikira kwamawu ndipo kumakuchenjezani za zolakwika zomwe zingachitike pamawu anu.
  • Microsoft Visual Studio - izi Kukula kwa Visual Studio Code limakupatsani mwayi wolumikizana mwachindunji ndi Akaunti Yanu Yotsatsa Mtambo, imathandizira kuwunikira kwa mawu a AMPScript, ili ndi zolembedwa zomangidwira ntchito zonse za AMPScript, komanso imawonjezera mawu afupiafupi azinthu ndi magwiridwe antchito. Chidutswa chilichonse chimakhala ndi tsatanetsatane wa ntchitoyo ndi magawo ake. Zidutswa zimawonekeranso mukamayenda pamwamba pa dzina lantchito.
  • Sublime Text yokhala ndi Package Control - izi AMPScript syntax highlighter akhoza kuikidwa kwa otchuka Sublime Text mkonzi pogwiritsa ntchito phukusi loyika.

Zitsanzo za AMPScript

Nachi chitsanzo chosavuta cha uthenga wamunthu womwe wapangidwa ndi AMPScript womwe umakoka dzina loyamba ndi lomaliza kuchokera kuzomwe mwalembetsa pa Marketing Cloud:

%%[

/* Set variables for personalized content */

SET @firstName = AttributeValue("FirstName")
SET @lastName = AttributeValue("LastName")

/* Insert personalized content into email message */

Hi @firstName,

Thank you for signing up for our newsletter! We hope you find the content valuable.

Sincerely,
The @lastName Family

]%%

Nachi chitsanzo pomwe tingathe kusintha zomwe zili mu uthengawo poyang'ana chidwi cha olembetsa

%%[

/* Set variables for dynamic content */

SET @interest = AttributeValue("Interest")

/* Display content based on subscriber's interest */

IF @interest == "Sports" THEN
  Output(Concat("Check out our latest sports news and updates!"))
ELSEIF @interest == "Technology" THEN
  Output(Concat("Stay up-to-date on the latest tech trends and innovations with our newsletter!"))
ELSE
  Output(Concat("Discover a wide range of topics in our newsletter!"))
ENDIF

]%%

Kapena, ngati muli ndi zokonda zolekanitsidwa ndi koma, mutha kuwona ngati mawu anu akuphatikizidwa ndi zomwezo:

%%[

/* Set variables for personalized content */

SET @interestList = AttributeValue("InterestList")
SET @term = "Technology"

/* Check if term exists in interest list */

IF IndexOf(@interestList, @term) > 0 THEN
  Output(Concat("You are interested in technology!"))
ELSE
  Output(Concat("Your interests are not related to technology."))
ENDIF

]%%

Mutha kudutsanso muzowonjezera za data kuti mutengenso ndikuwonetsa marekodi angapo.

%%[

/* Declare variables for personalized content */
var @rows, @row, @rowCount, @numRowsToReturn, @lookupValue, @i

/* Set variables for personalized content */
set @lookupValue = "Shirts"
set @numRowsToReturn = 3 /* 0 means all, max 2000 */

/* Query and retrieve the rows of data as well as their order */
set @rows = LookupOrderedRows("Orders",@numRowsToReturn,"OrderDate desc, ProductName asc", "ProductType", @lookupValue)
set @rowCount = rowcount(@rows)

/* Display each of the rows */
if @rowCount > 0 then

  for @i = 1 to @rowCount do

    var @ProductName, @OrderDate
    set @row = row(@rows,@i) /* get row based on counter */
    set @ProductName = field(@row,"ProductName")
    set @OrderDate = field(@row,"OrderDate")

    ]%%

    Row %%=v(@i)=%%, %%=v(@ProductName)=%% was ordered on %%=v(@OrderDate)=%%

    %%[ 
  next @i ]%%

%%[ else ]%%

No shirt orders found

%%[ endif ]%%

Ndipo, zowonadi, mutha kulemba HTML mkati mwazotulutsa za AMPScript yanu kuti mupange mauthenga okongola, amphamvu a HTML kwa olembetsa anu.

Ngati mukufuna thandizo pakupanga imelo yanu yamtundu wa HTML, ma SMS amphamvu, kapena masamba otsikira opangidwa pa Cloud Pages, musazengereze kufikira DK New Media kuti awathandize.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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