Kusanthula & KuyesaMarketing okhutiraZamalonda ndi ZogulitsaMakanema Otsatsa & OgulitsaKulimbikitsa KugulitsaFufuzani MalondaSocial Media & Influencer Marketing

Kodi Analytics ndi chiyani? Mndandanda wa Matekinoloje Akutsatsa

Nthawi zina timayenera kubwereranso ku zoyambira ndi kuganizira mozama za matekinolojewa ndi momwe angatithandizire. Analytics pamlingo wake wofunikira kwambiri ndi chidziwitso chochokera kusanthula mwadongosolo kwa data. Takambirana mawu owerengera kwa zaka tsopano koma nthawi zina ndibwino kubwerera kuzinthu zoyambira.

Tanthauzo la Kutsatsa Kwotsatsa

Marketing analytics Zili ndi njira ndi matekinoloje omwe amalola otsatsa kuti awone momwe akuyendera pakutsatsa kwawo poyesa momwe amagwirira ntchito (mwachitsanzo, kulemba mabulogu motsutsana ndi media media motsutsana ndi njira yolumikizirana) pogwiritsa ntchito ma metric ofunikira abizinesi, monga ROI, kutsatsa komanso kuchita bwino pakutsatsa. Mwanjira ina, imakuuzani momwe mapulogalamu anu otsatsa akuchitira.

SAS

Mitundu ya Mapulatifomu a Analytics

Momwe zimakhudzira kutsatsa pa intaneti, Analytics Web nsanja ndi machitidwe omwe kusonkhanitsa, kuphatikiza ndi kupereka lipoti pazochitika za alendo obwera kutsamba lathu kapena pa intaneti. Pali magawo a analytics kuti otsatsa ayenera kudziwa ndikugwiritsa ntchito nthawi ndi nthawi:

  • Kusanthula Makhalidwe - njira zomwe alendo amatenga komanso momwe amathandizirana ndi tsamba lililonse ndizofunikira kwambiri kuti mumvetsetse momwe tsamba lanu lingakonzedwere kuti muwonjezere kutengapo gawo ndikusintha. Anthu ambiri amangopanga tsamba lokongola ndikuiwala kuti ndilolowera kuchitira bizinesi. Pali njira yothandiza kugwiritsa ntchito sayansi komanso luso lomwe lingagwiritsidwe ntchito kukulitsa mtengo wamalo anu kubizinesi yanu.
  • Business Intelligence - kapena BI analytics imayika mbali zonse za momwe gulu lanu limagwirira ntchito, kuyambira pazamalonda kupita ku ntchito ndi ma accounting, kwa atsogoleri akulu kuyang'anira momwe kampani ikuyendera. BI ndiyofunikira kwambiri pakuwunika ndi kukonza momwe mabungwe amagwirira ntchito, akuluakulu, komanso mabizinesi.
  • Kutanthauzira Kwakutembenuka - kutembenuka pa malo ndi ntchito yamtengo wapatali. Chodziwika kwambiri ndikugula patsamba la e-commerce. Komabe, ngati tsamba lanu likulimbikitsa ntchito, kutembenuka kungakhale chiwerengero cha alendo omwe amalembetsa kuti ayese kuyesa kwaulere, chiwonetsero, kutsitsa, webinar kapena ntchito ina iliyonse yomwe yasonyezedwa kuti ikupereka mtengo. Kutembenuka analytics nthawi zambiri mumaphatikizapo kuyesa zinthu kuti muthe kugwiritsa ntchito tsambalo kuti musinthe alendo ambiri kukhala makasitomala.
  • Kusanthula Kwamakasitomala - makampani ambiri samayang'anitsitsa ngati makasitomala awo amawakonda kapena ayi kapena zomwe zotchinga kuti zigwirizane bwino ndi zomwe zili. Machitidwe omwe amalola kuyankha kwamakasitomala kudzera m'njira zamagulu, kafukufuku, ndi malo ena osonkhanitsira deta atha kukupatsani kafukufuku wofunika kwambiri wa momwe kampani yanu imawonera komanso zomwe mungachite kuti muwongolere.
  • Ma Analytics a Lifecycle Analytics - kumvetsetsa magawo amakasitomala anu ndikofunikira pakukulitsa kusungidwa kwa kasitomala, kuyendetsa mtengo wamakasitomala, kenako ndikuwonetsetsa tsogolo lanu motsutsana ndi zomwe mwachita bwino kwambiri. Ndi nsanja zochepa zomwe zimayeza magawo komanso otsatsa athu otsatsa pa Ndibwino Kuti Muthane Naye, onetsetsani kuti mwapeza chiwonetsero cha makina awo.
  • Kusanthula Mauthenga - zotsatsa zokha, imelo, malipoti a inbox, SMS, foni, ndi machitidwe ena a mameseji amapereka analytics kukupatsirani zochitika pa kampeni iliyonse, ndi zochitika zolembetsa, ndipo nthawi zambiri zimaphatikizana ndi zina analytics machitidwe kuti athandizire kutumizirana mameseji ndi kampeni.
  • Maulosi Olosera - kutengera momwe ntchito yanu idakhalira m'mbuyomu, nsanja izi zimaneneratu zamtsogolo za alendo. Kulosera analytics nsanja nthawi zambiri amapereka zitsanzo zomwe mungathe kusintha ndikudziwiratu zomwe zidzachitike pakusintha kwa tsamba lanu. Mwachitsanzo, bwanji ngati mutadula malipiro anu-pa-kudina pakati ndikuwonjezera bajeti yanu ya infographic?
  • Zosintha Zenizeni
    - apatseni chidziwitso pazomwe zikuchitika komanso machitidwe a alendo patsamba lanu pakadali pano. Pompopompo analytics itha kugundidwa kuti musinthe machitidwe a alendo, kuonjezera mwayi wotembenuka, ndikuwuzitsani za mphindi yayitali yankho patsamba lanu.
  • Kufufuza Zamalonda - Kugulitsa kwazinthu ndi gawo lamatekinoloje lomwe likukula. Ma dashboard ogulitsa monga omwe amatithandizira ku Malonda phatikizani mwachindunji ndi Salesforce CRM yanu ndikupatsirani oyang'anira malonda zonse zomwe angafunike kuti awone ndikuganiza zogulitsa. Ndipo kwa wogulitsa, makinawa amawathandiza kuti azikulitsa zokolola, azikonzera malo ogwiritsira, ndikutseka mitengo yayikulu mwachangu.
  • Sakani ma Analytics - ma backlinks ndiye mulingo wagolide wopezeka pa intaneti ndikuwongolera kuchuluka kwamagalimoto ndi kutembenuka. Zotsatira zake, zida zomwe zimakuthandizani kuwunika fayilo yanu ya makina osakira, omwe akupikisana nawo, komanso momwe zinthu zanu zilili pamndandanda ingakuthandizeni kukopa alendo atsopano ndikupanga njira zomwe zimayendetsa bizinesi. Kusaka kolipira analytics kukupatsani magwiridwe antchito achinsinsi ndi matembenuzidwe otembenuka kuti mutha kuyendetsa mtengo wanu pachitsogozo ndikuwonjezera malonda.
  • Kusanthula Kwachikhalidwe - pomwe intaneti yakhala ikukula, anthu ndi makampani apanga ulamuliro wowasungira otsatirawa. Zachikhalidwe analytics mutha kuyeza utsogoleriwo, kuwunika momwe mumakhalira, kukuthandizani kumvetsetsa chifukwa chomwe anthu amakutsatirani komanso mitu yomwe amalumikizana nanu kwambiri. Kukuthandizani kukulitsa kutsata pagulu komanso ulamuliro nthawi zambiri kumabweretsa kudalirana pakati pa omvera anu kapena gulu lanu - lomwe lingagwiritsidwe ntchito kutsimikizira kukwezedwa kwanu kapena kuyendetsa kutembenuka kwachindunji.

Zachidziwikire, machitidwe onsewa amatha kupereka zochulukirapo pazambiri ndipo nthawi zambiri zimabweretsa kusanthula ziwalo. Ndizosangalatsa kuwona analytics nsanja zotsegula ma API awo ndikuphatikizana ndi ena ena kuti apititse patsogolo luso lamakasitomala. Chotsutsa changa chachikulu cha nsanja za analytics ndikuti amasonkhanitsa ndikufotokozera zambiri, koma kawirikawiri amapanga malingaliro. Mapulatifomu oyesa kutembenuka amachita izi bwino - ndikulakalaka ena onse! Mwachitsanzo, sindikumvetsa chifukwa chake nsanja za analytics sizipereka chidziwitso panjira zomwe zili mkati ndikukupatsani malingaliro pazomwe muyenera kulemba.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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