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Kodi Zowona Zowonjezera Ndi Chiyani? Kodi AR Akugwiritsidwa Ntchito Bwanji Kwamakampani?

Kuchokera pamalingaliro amalonda, ndimakhulupirira zenizeni zenizeni (AR) ali ndi kuthekera kochulukirapo kuposa zenizeni zenizeni (VR). Ngakhale kuti zenizeni zidzatithandiza kukhala ndi zochitika zongopeka, zenizeni zidzakulitsa ndikulumikizana ndi dziko lomwe tikukhalamo. Tanena kale momwe AR ingakhudzire malonda, koma sindikukhulupirira kuti tafotokoza mokwanira. zenizeni ndi kupereka zitsanzo.

Chofunika kwambiri pakutsatsa ndikupititsa patsogolo ukadaulo wa smartphone. Ndi kuchuluka kwa bandwidth, kuthamanga kwa kompyuta komwe kumayenderana ndi ma desktops zaka zingapo zapitazo, komanso kukumbukira zambiri - zida za smartphone zikutsegula zitseko zakutengera zenizeni komanso chitukuko. M'malo mwake, pofika kumapeto kwa 2017, 30% ya ogwiritsa ntchito mafoni a m'manja adagwiritsa ntchito pulogalamu ya AR… opitilira 60 miliyoni ku US kokha.

Kodi Zowona Zowonjezera Ndi Chiyani?

Chowonadi chowonjezeka ndi ukadaulo wa digito womwe umaphimba zolemba, zithunzi kapena kanema pazinthu zakuthupi. Pakatikati pake, AR imapereka mitundu yonse yazidziwitso monga malo, mutu, zowonera, zowonera komanso kuthamanga, ndikutsegula njira yolandirira nthawi yeniyeni. AR imapereka njira yothetsera kusiyana pakati pa zochitika zakuthupi ndi digito, kupatsa mphamvu ma brand kuti azichita bwino ndi makasitomala awo ndikuyendetsa zotsatira zenizeni zamabizinesi pochita izi.

Kodi AR Akugwiritsidwa Ntchito Bwanji Kugulitsa ndi Kutsatsa?

Malinga ndi lipoti laposachedwa la Elmwood, matekinoloje oyerekeza ngati VR ndi AR akhazikitsidwa kuti apereke mtengo waposachedwa makamaka kwa ogulitsa ndi ogula m'magawo awiri ofunika. Choyamba, iwo amawonjezera phindu pomwe amakulitsa luso la kasitomala pa chinthucho. Mwachitsanzo, popanga zidziwitso zovuta zazinthu ndi zinthu zina zofunika kukhala zokopa kwambiri kudzera mumasewera, kupereka zophunzitsira pang'onopang'ono, kapena kupereka zitsogozo zamakhalidwe, monga kutsatiridwa ndi mankhwala.

Msika wonse wa AR ukuyembekezeka kukula kwambiri, pomwe magwero ena akuyerekeza kuti afika $ 198 biliyoni pofika 2025. Kukula kumeneku kungapangitse kuwonjezereka kwa makampani a Fortune 500, pamene akufuna kupindula ndi njira zatsopano zotsatsa malonda.

Masiketi

Kachiwiri, matekinolojewa ayamba kumene angathandize mtundu kudziwitsa ndikusintha momwe anthu amawonera mtunduwo popanga zokumana nazo zolemera, zolumikizana komanso nkhani zokopa musanagule. Izi zingaphatikizepo kupanga kuyika njira yatsopano yochitira zinthu, kuthetsa kusiyana pakati pa kugula zinthu pa intaneti ndi zinthu zakuthupi, ndikupangitsa kutsatsa kwachikhalidwe kukhala ndi moyo ndi nkhani zamphamvu zamtundu.

Zowona Zowona Zotsatsa

Zitsanzo Zowonjezera Zowona Zenizeni Zogulitsa ndi Kutsatsa

Mtsogoleri wina ndi IKEA. IKEA ili ndi pulogalamu yogulitsira yomwe imakulolani kuti muyang'ane nkhani yawo mosavuta ndikupeza zomwe mwazindikira mukamasakatula kunyumba. Ndi IKEA Place ya iOS kapena Android, pulogalamu yawo imalola ogwiritsa ntchito pafupifupi malo Zogulitsa za IKEA m'malo awo.

Amazon yatsatira chitsanzo ndi Kuwona kwa AR za iOS.

Pepsi Max adayambitsa kampeni ya AR yotchedwa Kusakhulupirika mu 2014, zomwe zidasintha malo okwerera mabasi ku London kukhala chokumana nacho cha AR. Kampeniyo idawonetsa zochitika zosiyanasiyana, monga kugunda kwa meteor, loboti yayikulu, ndi nyalugwe akuyenda mumsewu, zomwe zidadabwitsa anthu odutsa. Kampeni yatsopanoyi idalandira mawonedwe mamiliyoni ambiri pawailesi yakanema ndipo idabweretsa chidwi chachikulu kwa Pepsi Max.

Zithunzi za L'Oreal Sinthani Tsitsi Langa app imagwiritsa ntchito ukadaulo wa AR kulola ogwiritsa ntchito kuyesa mitundu yosiyanasiyana yatsitsi ndi tsitsi asanasinthe. Pulogalamuyi yawonjezera kukhudzidwa kwa ogwiritsa ntchito ndikupangitsa zisankho zogulira mwanzeru.

Chitsanzo china pamsika ndi mawonekedwe a Yelp mwa iwo app mafoni wotchedwa Monocle. Ngati mutsitsa pulogalamuyi ndikutsegula mndandanda, mupeza njira yotchedwa monocle. Open Monocle ndi Yelp zidzagwiritsa ntchito malo anu, malo omwe foni yanu ili, ndi kamera yanu kuti ikwaniritse zomwe zimawonedwa kudzera pakuwona kwa kamera. Ndizabwino kwambiri - ndikudabwa kuti samalankhula za izo pafupipafupi.

AMC Theatre imapereka kugwiritsa ntchito mafoni zomwe zimakupatsani mwayi woloza pazithunzi ndikuwonera kanema.

Makampani amatha kugwiritsa ntchito njira zawo zowona zenizeni pogwiritsa ntchito ARKit ya Apple, ARCore ya Googlekapena Hololens a Microsoft. Makampani ogulitsa amathanso kupezerapo mwayi Zowonjezera za SDK.

Zowona Zowona: Zakale, Zamtsogolo, ndi Zamtsogolo

Nayi chiwonetsero chachikulu mu infographic, Kodi Zowona Zowona Ndi Chiyani, lopangidwa ndi Masamba.

Kodi Zowona Zowonjezera Ndi Chiyani?

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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