Kuyimira Kwachinyengo ndi Chiyani? Kodi Mumakhala Ndi Moyo Umenewo?

kulimbikitsa mtundu

Ndikamayang'ana m'zaka khumi zapitazi za makasitomala athu, makasitomala ambiri abwera ndikupita omwe tidakumana nawo mosazindikira kudzera mukuyesetsa kwathu kutsatsa. Komabe, maziko a bizinesi yathu akhala akutsatsa pakamwa kuchokera kwa makasitomala omwe tapanga zotsatira kwazaka zambiri. M'malo mwake, malingaliro atatu omwe tikugwirapo pano akukhudzana mwachindunji ndi makasitomala am'mbuyomu omwe tidagwirapo nawo ntchito.

Ndizosadabwitsa kuti omwe amalimbikitsa zamalonda ali ndi mphamvu 50% pazosankha zogula kuposa momwe kasitomala wamba ndi 90% ya ogula akuti lipoti la mawu-pakamwa (WOM) limapangitsa kuti asankhe kugula. M'malo mwake, mu 20 mpaka 50% yazisankho zonse zakugula, Mawu-a-Mkamwa ndi omwe amatsogolera

Kutsatsa kumayendetsa $ 6 trilioni ndalama zomwe anthu amagula pachaka

Kuyimira Kwachinyengo ndi Chiyani?

Pogulitsa, a woimira zamalonda ndi munthu, wogwira ntchito, wotsutsa, kapena kasitomala amene amalankhula zabwino za mtundu kapena chinthu, zomwe zimabweretsa mauthenga olankhula pakamwa (WOM) okhudza chizindikirocho ku netiweki yawo.

Kodi Kutsatsa Makasitomala ndi Chiyani?

Kulimbikitsa kutsatsa kwamakampani, malonda akutengera chikhalidwe chomwe chili chokhazikika kwa makasitomala, ndikupatsa makasitomala mwayi wapamwamba. Zotsatira za kulimbikitsa makasitomala sikungowonjezera kusungidwa kapena kuchuluka kwamakasitomala, kumabweretsa kubweza monga makasitomalawo amakhala amalimbikitsa mtundu.

Choyipa chake ndichakuti pali kusiyana kwakukulu komwe mabizinesi sachita ntchito yabwino yodziwitsa kapena kupempha thandizo kwa omwe angatengere mtunduwo. Oposa theka la makampani samadziwa nkomwe omwe amawalimbikitsa ndi omwe ali. JitBit yaika pamodzi infographic iyi, Zifukwa 15 Zoyimira Kutsatsa Kwazinthu Pazithunzi Pazomwe Mukuyendetsa Pabizinesi Yanu, yomwe imagawana zolowa m'malo ndi zotsatsa zamakampani ndikupanga mapulogalamu anu olengeza makasitomala.

Njira Zokulitsira Kuzindikira Kwama Brand

  1. Ganizirani za ubalewo - nchiyani chimapangitsa kasitomala kukondana ndi mtundu wanu? Chogulitsa chapamwamba, kasitomala wabwino kwambiri, komanso zokumana nazo mosasinthasintha.
  2. Kutumikira mofulumira - mukamagula intaneti, 71% ya alendo amayembekeza thandizo mkati mwa mphindi 5. Perekani thandizo makasitomala anu akafuna.
  3. Gawani kupambana - onjezerani mayankho abwino ndi kupambana kwa omwe akukuthandizani pakadali pano - onaninso ndemanga mu zotsatsa, gawani zotsatira ngati zingachitike, ndipo nthawi zonse muzitchula makasitomala anu.
  4. Mphoto makasitomala - perekani zojambulazo muzinthu zatsopano / ntchito, tengani zochitika zapadera zokha, tumizani zopereka zokhazokha, pangani pulogalamu yokhulupirika, ndikupereka chithandizo cha VIP.
  5. Makasitomala odabwitsa - kudabwitsa makasitomala okhulupirika pomwe samayembekezera, ndipo adzakambirana zodabwitsazo, ndi wotumiza. Zitha kukhala chilichonse kuchokera pazolemba zikomo mpaka pakusintha kwaulere.
  6. Apatseni mphamvu - amalimbikitsa kukonda kutamanda mitundu yomwe amakonda. Njira yabwino kwambiri yoyamikirira ndikutumiza. Choperekacho chimalimbikitsa zolimbikitsira kutumiza bizinesi yatsopano m'njira yanu.
  7. Kumbukirani zochitika zapadera - kutumiza makasitomala khadi kapena mphatso patsiku lapadera monga Khrisimasi kapena tsiku lawo lobadwa ndi njira yosavuta yolumikizira kulumikizana kwanu ndi mtundu wanu.
  8. Funsani ndikuchitapo kanthu pamafunso anu - funsani makasitomala kuti akambirane, ndikuchitapo kanthu. Ogwiritsa ntchito amakhala olimbikitsa ngati akuwona kuti mayankho awo amvedwa ndipo malingaliro awo amayamikiridwa.
  9. Nenani zikomo, ngakhale kwa otsutsa - zindikirani ndikuthokoza mayankho onse, ngakhale zoyipa. Ngati makasitomala osasangalala amadziona kuti ndi amtengo wapatali, amakhalabe komweko nthawi yayitali.

Ndipo musaiwale kutuluka Jitbit! Njira yawo yolembera tikiti yothandizira ndiyosavuta, yamphamvu modabwitsa ndipo imatenga masekondi kuti iyambe.

kulengeza zamalonda infographic

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