Kodi Google Analytics Cohort Analysis ndi chiyani? Upangiri Wanu Watsatanetsatane

magulu

Google Analytics posachedwapa yawonjezera chinthu chabwino kwambiri pofufuza kuchedwa kwa alendo anu omwe amadziwika kuti kusanthula gulu, lomwe ndi mtundu wa beta wopezeka tsiku lokha. Izi zisanachitike, oyang'anira masamba ndi owunikira pa intaneti sangathe kuwona kuyankha kochedwa kwa alendo obwera kutsamba lawo. Zinali zovuta kudziwa ngati alendo a X adachezera tsamba lanu Lolemba ndiye kuti ndi angati mwa iwo omwe adayendera tsiku lotsatira kapena tsiku lotsatira. Zatsopano za Google kusanthula gulu Mbaliyi ikuthandizani kupeza ndikusanthula izi kuti muwonjezere zomwe akuchita patsamba lanu.

Kodi "Cohort" ndi chiyani?

Cohort ndi liwu lomwe limagwiritsidwa ntchito kutanthauzira gulu la anthu omwe agwirizana chifukwa chamtundu womwewo. Google imagwiritsa ntchito liwu loti "cohort" pofotokozera kuchedwa kumene analytics ndikupanga mtundu wina wamagawo omwe amayesedwa nthawi kuti awunikire momwe ogwiritsa ntchito amagwirira ntchito. Chigawocho chisanaphatikizidwe mu Google Analytics, zinali zovuta kupenda ma cohort monga masiku, koma izi zitha kugwiritsidwa ntchito zosintha zachikhalidwe ndi zochitika.

Momwe Mungagwiritsire Ntchito Kafukufuku wa Gulu

Mutha kulumikiza mosavuta kusanthula pansi pa gawo la omvera lomwe liperekedwa mbali yanu yakumanzere mu Google Analytics. Mukadina, mudzawona graph yotsatiridwa ndi tebulo. Ngakhale gome lingakhale lovuta kumvetsetsa poyang'ana koyamba, musadandaule chifukwa ndizapangitsa kuti likhale losavuta kumva. Gulu losasinthika likuyimira kuchuluka kwa osungira (%) a alendo anu apadera m'masiku asanu ndi awiri, 14, 21, kapena 30 apitawa.

Pa tebulo ili m'munsiyi, muwona kuti pa Epulo 1, 2015 (mzere wachitatu), ogwiritsa ntchito 174 apadera adachezera tsambalo, lomwe lidzagwiritsidwe ntchito kuyimira tsiku la 0. Tsopano, yang'anani tsiku 1 mgawo lachitatu kuti muwone angati mwa alendo 174 adayendera webusayiti pambuyo pake. Pa Epulo 2, 2015, 9.2% adabwerera ndipo 4.02% yokha idachezera pa Epulo 3, 2015. Mutha kuwona zomwezi pamzere wachinayi kuti mupeze angati mwa alendo 160 apadera omwe adachezera tsamba lanu pa Epulo 3, Epulo 4, Epulo 5 , ndi zina zotero.

Madeti Osanthula a Gulu la Google Analytics

Pafupifupi masiku asanu ndi awiri omwe ali ndi alendo 1,124 atha kuwoneka m'mizere yoyamba, yomwe ikuyimira pazithunzi zapamwamba.

Kufufuza kwa Gulu la Google Analytics

Mpaka pano, ndawona kuwunikaku kukuchitika pamawebusayiti ambiri. Ndazindikira kuti mawebusayiti omwe sakugwira ntchito bwino pamasaka osakira kapena njira ina iliyonse yopangira magalimoto ilinso ndi mitengo yotsika kwambiri. Mawebusayiti omwe amawawona kuti ndi ofunika ndipo amakoka magalimoto ambiri amakhala ndi ziwerengero zambiri. Ndikukhulupirira kuti mutha kuwunika momwe tsamba lanu lisungire. Koma, funso lotsatira ndikuti kuwunika uku kungagwiritsidwe ntchito kuti? Yankho ndikuti limagwiritsidwa bwino ntchito pofufuza masamba awebusayiti ndi mafoni.

Kusanthula Kwamagulu Pamagwiritsidwe Apafoni

Chifukwa chakuti kuchuluka kwa anthu tsopano akugwiritsa ntchito foni yam'manja kapena piritsi kusaka pa intaneti, mafoni akugwiritsa ntchito masiku ano. Izi zimapangitsa kusanthula momwe ogwiritsa ntchito mafoni akugwiritsira ntchito ndikofunikira kwambiri kuti mupitilize kukula. Ngati mungadabwe kuti ogwiritsa ntchito nthawi yayitali bwanji amagwiritsa ntchito pulogalamu yanu yam'manja, ogwiritsa ntchito amatsegula pulogalamuyo patsiku limodzi, kapena momwe pulogalamuyo imagwirira ntchito, mutha kupeza mayankho anu onse powunika. Kenako, mudzakhala ndi chidziwitso pakupanga njira zazikulu zomwe zingalimbikitse kupezeka kwa kampani yanu.

Momwemonso, nthawi iliyonse mukamasintha pulogalamu yanu yam'manja, mudzatha kuwona zowoneka bwino zakusinthaku. Ngati kusungidwa kwanu kutsika, zikuwonetsa kuti mwina mwaphonya china chake ndipo ogwiritsa ntchito sakonda zotsatira zomaliza. Mutha kugwiritsa ntchito kumvetsetsa kwanu pamachitidwe ogwiritsa ntchito kuti zomwe mwasintha zikhale zabwino kwambiri. Zosintha zilizonse pamachitidwe ogwiritsira ntchito mafoni zimatha kutsatiridwa ndikuchepetsedwa kuti zithandizire pakuchita zina.

Pansipa pali chitsanzo cha kuwunika kwa magulu omwe ankachitika pafoni yoyenda ndi ogwiritsa ntchito 8,908 sabata iliyonse. Monga mukuwonera, kuchuluka kosungira kunali 32.35% patsiku 1, zomwe zimachepetsa tsiku ndi tsiku. Ndi izi, muyenera kuyamba kuyang'ana momwe mungasungire ogwiritsa ntchito pulogalamuyi kuti chiwonjezeko chisungidwe ndi ogwiritsa ntchito ambiri omwe akutsegula pulogalamuyo tsiku lililonse. Ikakwera, padzakhala kusintha kwakukulu kochezera alendo atsopano chifukwa cha Kulengeza pakamwa.

Kusanthula Kwa Gulu la Google Analytics

Kukhazikitsa Lipoti Lakuwunika Kwa Cohort

Mukatsegula Google Analytics kuti mufufuze, mudzapeza kuti lipotilo likhoza kusinthidwa kutengera mtundu wamagulu, kukula kwa gulu, metric, ndi masiku.

  • Mtundu wa Gulu - Pakadali pano, mtundu wa beta umangokulolani kuti mufike pa tsiku la kupeza, chifukwa chake mutha kuwona momwe ogwiritsa ntchito omwe adayendera tsambalo tsiku linalake komanso momwe akhala akuchitira kwakanthawi.
  • Kukula kwa Gulu - Izi zikutanthauza kusintha kwakukula kwa magulu masiku, milungu, kapena miyezi. Kukhazikitsa lipoti lanu kutengera kukula kwa gulu kungakuthandizeni kupeza alendo angati omwe adachezera mu Januware ndikubwerera m'mwezi wa February. Mukasankha kukula kwa gulu, mutha kusankha masiku asanu ndi awiri, 14, 21, kapena 30 posankha kukula kwa masabata.

Kukula Kwamagulu Akugulu

  • Miyeso - Ichi ndi chinthu chimodzi chokha chomwe mukufuna kuyeza. Pakadali pano, ma metric atha kuphatikizira kutembenuka kwa wogwiritsa ntchito, kuwonera masamba a alendo, magawo pamlendo aliyense, mawonedwe apulogalamu pa kasitomala, kusungidwa kwa ogwiritsa ntchito, kukwaniritsa zolinga, kutembenuka, ndi zina zambiri.
  • Zosintha Tsiku - Ndi izi, mutha kusiyanitsa masiku osiyanasiyana kuchokera masiku, masabata, ndi miyezi kutengera kukula kwa gulu lanu.

Kuchuluka Kwa Cohort Date Range

Ndikothekanso kuti muziwunikanso magawo osiyanasiyana. Mwachitsanzo, mutha kuyang'ana nthawi yanthawi yochezera ya alendo pafoni yolimbana ndi alendo omwe amagwiritsa ntchito kompyuta ya pakompyuta. Kapena, mutha kukhazikitsa lipotilo potengera zomwe alendo atsopano apeza sabata ina, monga sabata lisanafike Khrisimasi ya 2014. Kuchita izi kumatha kuwonetsa kuti alendo obwera kutsamba lanu amathera nthawi yambiri pamalowo pogwiritsa ntchito kompyuta yapakompyuta, makamaka Khrisimasi isanachitike.

Kutchula Mwachidule

Osataya mtima ngati kuwunika kwa gulu la anthu kuli kovuta kuti mumvetsetse nthawi yoyamba chifukwa mudzapeza nthawi. Ndi chinthu chofunikira kwambiri chomwe chimakupatsani mwayi wowunika mayankho omwe akuchedwa ogwiritsa ntchito kudzera pa chida chanu cha Google Analytics. Kuchepetsa chidziwitsochi kungakuthandizeni kupanga zosintha zatsopano patsamba lanu komanso / kapena pulogalamu yam'manja kuti musinthe.

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