Kumvetsetsa R mu CRM

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Ndimangowerenga uthenga wabwino CRM ndipo ndikuganiza kuti pali bowo limodzi lalikulu, lalikulu, lomwe limasweka mu ma CRM ambiri… Ubale.

Kodi Ubale Ndi Chiyani?

ubwenzi pamafunika a kulumikiza mbali ziwiri, china chake chomwe chimasowa ku CRM iliyonse. Ma CRM onse akuluakulu omwe ali pamsika amachita ntchito yabwino kwambiri yolandila deta - koma samachita chilichonse kuti amalize kuzungulira. Ndikukhulupirira kuti ichi ndiye chifungulo chomwe kuyambitsa kwakukulu kwa CRM kwalephera. Ndipo ndikukhulupirira kuti ndi cholumikizira chofooka kwambiri muma nsanja ambiri a CRM.

CRM Tanthauzo

Kuyang'ana kumodzi pa kusaka kwa Google kwa Customer Relationship Management ndipo mupeza kuti wogulitsa aliyense amatanthauzira CRM mosamalitsa pazolimba za pulogalamu yawo. Mwachitsanzo, nazi Tanthauzo la Salesforce:

Kutanthauzira kosavuta, kotakata kungapezeke mu dzina: CRM ndi njira yothetsera ubale wanu ndi makasitomala? kuphatikizapo omwe angakhale makasitomala? phindu lokhalitsa komanso lothandizana. Makamaka, machitidwe amakono a CRM amakuthandizani kuti mumvetse zomwe zikuchitika pakukhudzana kwa makasitomala ndikuziphatikiza ndi ntchito iliyonse yokhudzana ndi kasitomala ndi mfundo zazidziwitso.

Hmmm… Ndikuganiza kuti sizinachitike mwangozi kuti nsanja ya Salesforce ndiyokhazikika kwathunthu pakujambula deta ndipo kumapeto kwake kuli ndi kuphatikiza kopitilira muyeso. Ndikuganiza kuti ndi theka chabe la yankho la CRM.

Chithunzi cha Salesforce CRM

Hafu ina ya yankho ili pa momwe mumalumikizirana ndi kasitomala Wanu. CRM yanu iyenera kukhala mozungulira malo oyambira kuti mulosere, momwe mungathere, nthawi zomwe muyenera kuchitira mogwirizana ndi kasitomala wanu. Mukukulitsa bwanji makasitomala anu kudzera munthawi ya kasitomala?

Zitsanzo Zogwiritsira Ntchito CRM Yothandiza

  1. Ngati ndi chiyembekezo, ndi zinthu ziti kapena ntchito ziti zomwe zimawasangalatsa pamauthenga anu kapena patsamba lanu (kuphatikiza ma analytics)? Kodi akuyembekeza kuti muwalankhulanso liti? Kodi muli ndi zidziwitso zomwe zakonzedwa kuti zikudziwitseni nthawi yolumikizana nawo kapena maimelo apakompyuta omwe akonzedwa?
  2. Ngati mukuyembekezera kapena kasitomala, kodi tsamba lanu limasinthira zinthu zomwe zakhala zikukhudzidwa kapena mwazigulitsa? ndikuganiza Amazon.com Amagwira ntchito yabwino pondiuza mabuku - koma amanyalanyaza kuti ndimagulako Barnes ndi Noble, nayenso. Ngati aphatikiza Alumali or Zokoma mu akaunti yanga, amadziwa zomwe ndagula kale ndipo sakanandiwonetsanso.
  3. Kodi mwakhazikitsa phindu kwa kasitomala wanu momwe mungachitire? Ngati ndigwiritsa ntchito masauzande a madola nanu, mukundichitira chiyani mosiyana ndi anthu omwe satero? Ndimapita ku malo ogulitsira khofi akomweko omwe amandinyamulira kanthawi kochepa ndikapeza sing'anga. Amandidziwa mayina ndipo amazindikira kuti ndine wofunika kwambiri kwa iwo kuposa kasitomala yemwe amapezeka kamodzi pamwezi.
  4. Kodi mwazindikira pomwe choyambitsa ndichoti anthu akhale kapena kukusiyani? Ngati owerenga ambiri patsamba lanu la imelo atsegula 5, osadina, kenako osadzilembetsa, mukuchita chiyani chosiyana patsamba Kalatayi nambala 5 ya owerenga yemwe sanadinemo?
  5. Ndi liti pomwe mudawathokoza kapena kuwafunsa mayankho pautumiki wanu? Kodi mumagwiritsa ntchito malo ochezera kapena malo ogwirira ntchito kuti mulumikizane ndi makasitomala omwe amawononga $ X kapena amagula masiku X aliwonse, masabata kapena miyezi?

Kukonza ndandanda, maimelo oyambitsa, mphotho, ndi zinthu zazikulu ndizofunikira kuti inu mukhalebe ndi ubale ndi kasitomala wanu ndikuwathandiza kupitilira kasitomala. Onaninso ntchito yanu ya CRM… zikukuthandizani bwanji kuchita izi? Sitiyenera kumasiyidwa kuti mupange mayendedwe onsewa ndi CRM yanu. Ngati ndi choncho, mulibe CRM system, mumangokhala ndi nkhokwe ya kasitomala.

Ma Analytics, Ngolo Zogulira, Kutsatsa Maimelo ndi Kutsatsa Zinthu pa Webusayiti zonse ziyenera kuphatikizidwa kuti mukhale ndi kukhazikitsa CRM komwe kungapindule kwathunthu ndi mtengo woyamba ndi khama lofunikira pakukhazikitsa kukhazikitsa CRM. Ngati simutero kulumikiza madontho, mulibe yankho la CRM.

Dziwani: Nditafufuza zida za CRM ndikujambula bwino pa intaneti, ndidapeza chida chachikulu, fayilo ya Kutsatsa Mphunzitsi.

6 Comments

  1. 1

    Ndikulingalira moona mtima kuti machitidwe ambiri a CRM akuyenera kutchedwa machitidwe a PRM chifukwa sakunena za Management Relationship Management koma za Prospect Relationship Management makamaka komwe sitikukhudzidwa ndi ubale wapakati ndi aliyense. Zambiri mwa makinawa adapangidwa kuti azisaka mosiyana ndi omwe amatolera ndipo sizoyenera ngakhale njira ya 'nthaka ndikukulitsa' yomwe imafunikira kuti pakhale ubale wokhalitsa.

    Makina a CRM adapangidwa kuti athe kuthana ndi "makasitomala" ochulukirapo ndipo maubale akumanga atha kuchitidwa bwino tikaganiza zoyeserera pamakasitomala ochepa.

    Mukunena zowona ndipo chifukwa chake ndikuti machitidwe awa a CRM sanamangidwe pazolinga zomwe akugwiritsidwira ntchito.

  2. 4

    Mfundo zazikulu. Pokhala ndi njira zambiri zosavuta kuti makampani ayambe kucheza ndi makasitomala pamlingo umodzi, sipangakhale chifukwa chochitira izi (facebook, blogs, imelo).

    Kampani iliyonse imagwiritsa ntchito CRM, kuigwiritsa ntchito moyenera kungakhale kufunsa kwamtengo wapatali komwe kampani yanu imapereka, ndipo zonsezo ndi malangizo anu achala.

    chachikulu positi.

  3. 5
  4. 6

    Kodi awa akatswiri a CRM samakumbukira momwe zimakhalira ali pachibwenzi?
    Kodi lingaliro lonse la CRM limapanga ubale wokhalitsa? Chifukwa chake, kubisalira kunayamba liti chibwenzi? Kodi ndimachita bwanji ndi makampani omwe amawonetsa kuti 'amadziwa' zambiri za ine? Ndendende, tsalani bwino.

    Kodi yankho ndi chiyani? Ndifunseni, ndikhudzeni, mundisangalatse, mundidabwitse ndikupanga kuti ndikhale wapadera. Oo, zinali zovuta.
    Zikuchitika bwanji kuti makampani samazipeza? Kodi akuopa kufunsa? Kuopa kukanidwa?

    Chakudya choganiza: ngati sindili ndi chidwi, simukufuna kuti muzidziwa posachedwa? Ndiye mutha kuyang'ana kwa iwo omwe ali ndi chidwi?

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