Kodi Exit Intent ndi chiyani? Kodi Zimagwiritsidwa Ntchito Motani Kukweza Mitengo Yosinthira?

Kodi Exit Intent ndi Chiyani? Kodi Imakweza Bwanji Ma Conversion Rates?

Monga bizinesi, mwawononga nthawi, khama, ndi ndalama zambiri kuti mupange tsamba lawebusayiti kapena tsamba la e-commerce. Pafupifupi mabizinesi ndi amalonda onse amagwira ntchito molimbika kuti apeze alendo atsopano obwera patsamba lawo… amatulutsa masamba okongola, masamba ofikira, zomwe zili, ndi zina zambiri. Mlendo wanu wafika chifukwa akuganiza kuti muli ndi mayankho, malonda, kapena ntchito zomwe mumayang'ana. za.

Nthawi zambiri, mlendoyo amabwera ndikuwerenga zonse zomwe angathe… kenako amasiya tsamba lanu kapena tsamba lanu. Izi zimatchedwa Potulukira mu analytics. Alendo samangosowa patsamba lanu, ngakhale… nthawi zambiri amapereka zidziwitso kuti akutuluka. Izi zimadziwika kuti tulukani cholinga.

Kodi Exit Intent ndi chiyani?

Mlendo patsamba lanu akaganiza zochoka, zinthu zingapo zimachitika:

  • malangizo - Cholozera chawo cha mbewa chimasuntha tsambalo kupita ku bar ya adilesi mu msakatuli.
  • mathamangidwe - Cholozera chawo cha mbewa chikhoza kuthamangira kumalo adilesi mu msakatuli.
  • Chizindikiro - Cholozera cha mbewa sichisunthanso patsamba ndipo amasiya kusuntha.

Akatswiri okhathamiritsa matembenuzidwe adazindikira izi ndipo adalemba zolemba zosavuta m'masamba omwe amawona cholozera cha mbewa ndipo amatha kudziwiratu nthawi yomwe mlendoyo atuluka. Mchitidwe wotuluka ukazindikirika, amayambitsa zotuluka ... kuyesa komaliza kuti alankhule ndi mlendoyo.

Ma pop-ups otuluka ndi chida chodabwitsa ndipo atsimikizira kuti ndi othandiza ku:

  • Fotokozani nambala yotsatsira kuti mlendo azikhala mu gawo ndikugula.
  • Limbikitsani zomwe zikubwera chochitika kapena kupereka ndi kukhala ndi kaundula wa alendo.
  • Pemphani ndi imelo adilesi kuyendetsa chinkhoswe kudzera m'makalata kapena pa imelo.

Kodi Exit Intent Pop-Ups Ndi Yothandiza Motani?

Malinga ndi magwero osiyanasiyana, bizinesi ikhoza kuyembekezera kuwonjezeka kwa 3% mpaka 300% chifukwa cha kukhathamiritsa kosinthika kumeneku (CRO) chida. Ngakhale zili choncho, bwanji osayesa kucheza ndi mlendo amene mukumudziwa kuti akuchoka? Zikuwoneka ngati zopanda pake kwa ine! Pakufufuza komwe kunatsogolera ku infographic pansipa, Visme adapeza zabwino zisanu za Exit Pop-ups:

  1. Ndiwothandiza mwamtheradi kuchita nawo mlendo yemwe akuchoka patsamba lanu.
  2. Sizovuta kwambiri kuposa zowonekera zomwe zimawonekera mlendo akamacheza ndi tsamba lanu.
  3. Amapereka kuyitanidwa kuchitapo kanthu momveka bwino komanso kopanda zododometsa (CTA).
  4. Atha kulimbitsa malingaliro anu amtengo wapatali omwe mwamudziwitsa kale mlendo.
  5. Ndiwopanda chiopsezo… palibe chomwe chatsala kuti chitayike!

Mu infographic, Upangiri Wowoneka Wotuluka Ma Pop-Ups: Momwe Mungakulitsire Kusintha Kwanu ndi 25% Usiku Wonse, Visme imapereka mawonekedwe opambana Tulukani ndi cholinga chotuluka, mmene ziyenera kuonekera, mayendedwe ake, ndi kuyalidwa. Amapereka malangizo otsatirawa:

  • Samalani ndi mapangidwe.
  • Konzani kope lanu.
  • Onetsetsani kuti zikugwirizana ndi zomwe zili patsamba.
  • Perekani njira yotulutsira kapena kutseka zowonekera.
  • Osakwiyitsa…Simuyenera kuwonetsa gawo lililonse.
  • Onjezani umboni kapena ndemanga kuti mutsimikizire mtengo wanu.
  • Sinthani ndi kuyesa mitundu yosiyanasiyana.

Kwa ena athu Sungani makasitomala, malo oti gulani madiresi pa intaneti, tidagwiritsa ntchito pop-up yofuna kutuluka Klaviyo ndi kuchotsera komwe wolandira adzalandira akalembetsa ku mndandanda wamakalata awo. Tidalowanso olembetsa muulendo wawung'ono wolandilidwa womwe udawadziwitsa zamtundu, zogulitsa, komanso momwe angatsatire chizindikirocho pamasamba ochezera. Timalandira pafupifupi 3% ya alendo oti alembetse, ndipo 30% mwa omwe agwiritsa ntchito nambala yochotsera kuti agule… osati zoyipa!

Ngati mungafune kuwona zitsanzo zina zamawonekedwe otuluka, nayi nkhani yomwe ikukudziwitsani masitayelo, zotsatsa, ndi malangizo okhudza chilengedwe:

Tulukani Zitsanzo za Pop-Up

tulukani zotuluka zofuna

6 Comments

  1. 1

    Ndikudabwa momwe adasinthira chinthu china chomwe chilipo kuyambira 2008 (adakhazikitsidwa 2010). Izi zikuchokera pa Seputembara 18, 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html - kuchokera pamakalata okhudzana ndi kutuluka kwacholinga: "... Choyandikira kwambiri ndi pomwe mndandandanda wa mbewa yanu ukuyenda pamwamba pazenera ... ndiye mukuganiza kuti atsala pang'ono kudina batani loyandikira. Uwu ndi mphukira yanga yotuluka: Action PopUp: Attribution-Grabbing Unblockable PopUps When Your Visitors Leave the Page… ”.

    Kuphatikiza apo, pali kachidutswa kameneka kuyambira pa Epulo 27, 2012 kamene kamagwiritsa ntchito ukadaulo wa 'kutuluka' mu mizere isanu yamakalata, yomwe ingapezeke kwa anthu onse: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    Akulemba tsiku lawo lobvomerezeka ndi Oct 25, 2012. Tsiku lofunika kwambiri malinga ndi Google ndi Mar 30, 2012 (http://www.google.com/patents/US20130290117)

    Buku lina lochokera ku quicksprout: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ positi: "Mu 2010 ScreenPopper.com idapangidwa kumbuyo kwa galimoto yaying'ono paulendo wautali wazaka 1.5 kuzungulira mdziko chifukwa sindinapeze zomwe ndimafuna. Panalibe mpikisano, panthawi yomwe nsembe yokhayo inali yolamulira anthu yomwe inali yolimba komanso yovuta kuyiyika ”. Izi ndi zaka 2 'patent' isanachitike.

    Kutsiriza Bounce Exchange kutha kukhala ndi chinthu chabwino koma sanapangire ndipo alibe ufulu pa "ukadaulo". Ndikudabwa kuti loya wawo wa patent sanapeze bwanji zomwe ndingapeze mu mphindi 5 ndi Google. Ndipo sindine loya. Basi munthu amene sakonda amayesetsa kuti azilamulira mwokha zomwe sizili zawo. Amatenga $ 3000- $ 5000 pa iyo ndipo samafuna njira zina, zotsika mtengo kukhalapo (chifukwa chiyani mukufunikira "patent"?)

    • 2
      • 3

        Wawa @douglaskarr: disqus - Ndidawerenga ndime ziwiri zoyambirira za patent ndi umboni wake (mu ulalo womwe uli pamwambapa) ndipo chidziwitso chachikulu cha patent ndi ukadaulo wa 'kutuluka'. Amati ndi omwe adayambitsa kutsatira mbewa pazifukwa izi. Maulalo omwe ndidabweretsa akuwonetsa kuti sanazipange konse. Ndicho cholakwika ndi lingaliro langa. Ndipo zimandikwiyitsa chifukwa ndikuganiza zopanga chikwangwani chodzichitira ndekha, kapena kugwiritsa ntchito njira imodzi yokonzekera (ndinawona njira zina zosachepera 1…). Ngati chilolezo cha Bounce Exchange chidzagwiritsidwa ntchito ndi iwo kutsekereza, mosayenera, mpikisano womwe ungathe kuvulaza masamba onse pano omwe amagwiritsa ntchito njira zina zotsika mtengo; ndi anthu onga ine omwe atsala pang'ono kuigwiritsa ntchito. Tsopano nditawona nkhani yanu ndikukhala ndi malingaliro achiwiri. Palibe mwayi woti ndidzawononga madola masauzande pamwezi. Ndipo ngakhale sangayenerere kukhala ndi patent, atha kundibweretsera mavuto ambiri ndikamachita ndekha, kapena kugwiritsa ntchito ena.
        Posachedwa ndikuwona zotuluka paliponse. Popanda zotuluka zomwe tikufuna kutuluka tifunikira kubwerera kuma popups okhumudwitsa kwambiri - omenyera pansi, opitilira nthawi yake, ma popups olowera, ndi zina zambiri

  2. 4

    Chifukwa chake, zikuwoneka kuti Retyp, anthu omwe anali kumbuyo kwa Optin Monster adasuma Bounce Exchange pamtunduwu. Koma sindimadziwa zambiri mwalamulo kuti ndimvetsetse ngati zatha, ndipo ngati ndi choncho, zotsatira zake zinali zotani…? Zambiri pazilumikizi:

    https://www.docketalarm.com/cases/Florida_Southern_District_Court/9–14-cv-80299/RETYP_LLC_v._Bounce_Exchange_Inc./28/

    http://news.priorsmart.com/retyp-v-bounce-exchange-l9Zx/

    https://search.rpxcorp.com/lit/flsdce-436983-retyp-v-bounce-exchange

    Zingakhale zabwino kudziwa zomwe zikuchitika pano. Zikuwoneka ngati setifiketi yopusa kwambiri ndipo ndikanafuna kuti izi zipeze kwina ...

  3. 6

    Zogulitsa kapena ntchito zomwe BounceX amagulitsa (ndi BounceX / Yieldify ndizomwe zimakhala zodzaza ndi ntchito) nthawi zambiri zimakhala ndi zinthu zingapo. Nthawi zambiri zimakhala zosavomerezeka kuchita zonsezi, chifukwa chake mumakonda kuteteza pachimake (pankhaniyi algo) chifukwa ndi gawo lofunikira kwambiri. Ndikutsimikiza kuti pali patent kunja uko yopanga chithunzi, kutulutsa chithunzi patsamba lawebusayiti ndi ena omwe si awo ndipo akuphwanya.

    Ndikoyenera kudziwa kuti Kupereka (womuzenga mlanduwo) adagula zovomerezeka kuchokera kwa munthu wina ndipo tsopano akutsutsana ndi BounceX. Ngati muli ndi ndalama zotsata wopikisana naye ndiye kuti pali chiopsezo chochepa - ngati mungataye mlandu womwewo muli pompano (kuchotsani ndalama) pomwe mukapambana ndiye kuti mwangojambula pamsika gawani nokha.

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