Kodi Kutsatsa Kwachilengedwe Ndi Chiyani?

kutsatsa kwachikhalidwe

Monga tafotokozera ndi FTC, kutsatsa kwachilengedwe ndichinyengo ngati pali zonama kapena ngakhale pali kusiya chidziwitso zomwe zitha kusokeretsa wogula akuchita moyenera pazochitikazo. Awa ndi mawu omvera, ndipo sindikutsimikiza kuti ndikufuna kudziteteza kumphamvu za boma.

Kodi Kutsatsa Kwachilengedwe Ndi Chiyani?

Federal Trade Commission imafotokoza kutsatsa kwachikhalidwe monga zilizonse zomwe zikufanana ndi nkhani, zolemba zina, ndemanga zamagetsi, zosangalatsa, ndi zinthu zina zomwe zimazungulira pa intaneti. Kutsatsa Kwachilengedwe kwa FTC: Upangiri wa Mabizinesi

Chaka chatha, Lord & Taylor adalipira othandizira pa intaneti a 50 kutumiza zithunzi za Instagram zawo atavala diresi ya paisley yomweyo kuchokera pagulu latsopanoli. Komabe, adalephera kufotokoza kuti anali nawo wapatsidwa aliyense amakopa kavalidwe, komanso madola masauzande, posinthana ndi kuvomerezedwa kwawo. Kuphwanya kulikonse kwa kufotokozerako kukadatha kupangitsa kuti azilangidwa pamlandu wa $ 16,000!

Opitilira gawo limodzi mwa atatu ofalitsa atolankhani sagwirizana ndi malamulo a FTC omwe amayang'anira zotsatsa za webusayiti ndi zomwe zathandizidwa, malinga ndi a Kafukufuku amene watulutsidwa sabata ino ndi MediaRadar.

Chifukwa Chake Kuwulula Ndikofunika

Kuwululidwa kwa zotsatsa zakomweko ndi lamulo ku United States komanso m'maiko ena ambiri. Koma kuwulula zaubwenzi ndi chizindikilo sichinthu chovomerezeka mwalamulo, ndichikhulupiliro. Otsatsa ambiri amakhulupirira kuti kuwululidwa kumatha kukhudza kusintha kwa zinthu, koma sitinawonepo izi konse. Owerenga athu akhala nafe zaka khumi ndikukhulupirira kuti, ndikasindikiza malingaliro azogulitsa, ndikutero ndi mbiri yanga pamzere.

Kuchita zinthu momveka bwino ndi wogula ndikofunikira, ndipo zotsatsira siziyenera kutanthauza kapena kutanthauza kwa ogula kuti ali china chilichonse kupatula kutsatsa. Ngati kuwulula ndikofunikira popewa chinyengo, kuwulula kuyenera kukhala komveka ndipo kuyenera kutchuka. Adam SolomoMichelman & Robinson

Sindingayike mbiri yanga pachiswe. M'malo mwake, ndimapemphedwa pafupifupi tsiku lililonse kuti ndizisindikiza zolemba ndi kulipidwa ku backlink ndipo ndimawakana. Nthawi zina, mabungwe amakhala ndi kulimba mtima kupempha kuti ndilembetse kena kake osanenapo kanthu. Ndimawalembanso ndikuwafunsa chifukwa chomwe amakhulupirira kuti kuphwanya malamulo aboma kuli bwino… ndipo amasowa ndipo samayankhanso.

Kukula Kwachilengedwe Kwotsatsa

Mnzake Chad Pollitt posachedwapa adasindikiza fayilo ya 2017 Native Advertising Technology Malo ndipo chinali chovuta kwambiri, kuyenda munjira zonse ndi matekinoloje omwe amakhudzidwa ndikukhudzidwa ndi kutsatsa kwachilengedwe.
chilengedwe chaukadaulo wotsatsa

Malinga ndi lipoti lomwe latulutsa kumene la MediaRadar, Atsogoleri ndi Maphunziro Potsatsa Kwachilengedwe, kukhazikitsidwa ndi kufunafuna kutsatsa kwachilengedwe ndizokwera kwambiri ndi otsatsa atsopano a 610 omwe amagwiritsa ntchito mayankho azinthu mwezi uliwonse.

MediaRadar Native Advertising Trend Report

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