Kodi Netnography ndi chiyani?

netnography ndi chiyani

Inu nonse mwamvapo malingaliro anga munthu wogula ndipo inki yowuma siyivuta patsamba la blog, ndipo ndapeza kale njira yatsopano komanso yabwinoko yopangira anthu ogula.

Netnography yawoneka ngati njira yofulumira kwambiri, yowona bwino, komanso yolondola munthu wogula. Njira imodzi yamakampani ofufuza pa intaneti omwe amagwiritsa ntchito malo ochezera a pa Intaneti (geotagged) kuti awunikire mayanjano ochezera ndi zomwe makasitomala amakonda malinga ndi dera lomwe ladziwika. Mapulatifomuwa amatha kuthandiza ogwiritsa ntchito kukoka utali wozungulira pamalo aliwonse omwe angasankhe, ndiku "pukuta" mitundu yonse yazidziwitso kuchokera kwa anthu amderalo.

Tanthauzo la Netnography

Netnography ndi nthambi ya ethnography (malongosoledwe asayansi azikhalidwe za anthu komanso zikhalidwe) omwe amawunika momwe anthu amakhalira pa intaneti omwe amagwiritsa ntchito njira zofufuzira pa intaneti kuti apereke zidziwitso.

Robert Kozinets

Netnography imalemba ndikusanthula zambiri zamakhalidwe aulere a anthu pa intaneti. Chofunikira ndichakuti izi zimasonkhanitsidwa pomwe ogula akuchita zinthu momasuka, mosiyana ndi kafukufuku yemwe nthawi zina ogula amayankha kuti asachite manyazi kapena asangalatse wofufuza.

Kafukufuku wopitilira muyeso malipoti amapangidwa ndi chidziwitso chazomwe zili zowonetsera momwe moyo umagwirira ntchito, malonda, komanso kusankha mitundu. Ofufuza kafukufuku amalemba malipoti kenako ndikupanga mbiri yamagulu ogula pazogulitsa kapena ntchito zanu.

Ndi chida chodabwitsa kwa otsatsa chifukwa zidziwitso zimatha kupangidwa mwachangu komanso molondola. Zolemba Ndizopindulitsa chifukwa makampani amatha kupanga mbiri yawo nthawi yomweyo m'malo motenga milungu kapena miyezi kuti atolere kafukufukuyu. Umenewo ndi kusiyana kwakukulu kuchokera ku kafukufuku wakale yemwe nthawi zina amatenga miyezi kuti apange ndi kusanthula. Mukamapeza kafukufuku wamtunduwu, omwe amagula anu amakhala atasunthira kale pang'ono. Kapena ngakhale zambiri.

Chifukwa chake, pompopompo, mumadziwa makasitomala anu opindulitsa kwambiri, zomwe amakonda nthawi yomweyo, komanso momwe amacheza ndi anzawo.

Kafukufuku wamtunduwu amapereka chidziwitso chokhudza makasitomala anu opindulitsa kwambiri kuphatikiza ndalama zapakhomo, mtundu, zowawa, zolinga, zokopa, zochita / zosangalatsa, ndi zina zambiri. Malipotiwa amathanso kukuwuzani mawebusayiti kapena zinthu zomwe munthu aliyense angagwiritse ntchito ndi mawu asanu apamwamba omwe mungagwiritse ntchito kuti muwafikire.

Ngati mukufuna kugula lipoti la Netnography kwa makasitomala anu, chonde funsani ine.

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