Omni-Channel ndi chiyani? Zikuyenda Bwanji Zogulitsa Nyengo Yatchuthiyi?
Zaka zisanu ndi chimodzi zapitazo, vuto lalikulu kutsatsa kwapaintaneti linali kuthekera kophatikiza, kulumikiza, ndikuwongolera mauthenga pa njira iliyonse. Pamene njira zatsopano zimatulukira ndikuchulukirachulukira, otsatsa akuwonjezera magulu ena ndi kuphulika kwina pakapangidwe kawo. Zotsatira zake (zomwe zikadali zofala), zinali mulu waukulu wazotsatsa ndi mauthenga ogulitsa omwe adasokoneza khosi lililonse la chiyembekezo. Kubwerera m'mbuyo kukupitilira - okhumudwitsa ogula akulembetsa ndikubisala kumakampani omwe anali okondweretsanso kuchita nawo bizinesi.
Tsoka ilo, chiyambi cha mawuwa Wamphamvuyonse amatanthauza zonse… ndipo ndi momwe otsatsa malonda nthawi zambiri amayendera njira. Ndikulakalaka tikadakhala titalemba nthawi yabwinoko, monga kutsatsa kapena kugulitsa njira. Ma automation pamayendedwe nthawi zambiri amatsogolera izi, koma nthawi zambiri sitimakulitsa kulumikizanaku mwina.
Omni-Channel ndi chiyani?
Omnichannel, yomwe imadziwikanso kuti omni-channel, ikukamba za zokumana nazo zilizonse zokhudzana ndi kasitomala yemwe wapatsidwa. Pakutsatsa, omni-channel akunena za malonda ogwirizana pakati pa ma mediums (aka njira). M'malo mokhala ndi kasitomala wophulitsidwa kudzera mwa sing'anga, zomwe zimachitikazo ndizokonzedwa mwapadera komanso moyenera pomwe pamafunika zochotseredwa. Chifukwa chake malonda apawailesi yakanema atha kuyendetsa anthu kupita ku ulalo patsamba pomwe kasitomala amatha kuchita nawo mutuwo, kapena mwina kulembetsa zidziwitso zam'manja kapena maimelo omwe amapititsa patsogolo zomwe akuchita. Chidziwitsochi chiyenera kukhala chosasunthika komanso chopita patsogolo, m'malo mongobwereza bwereza komanso kukhumudwitsa.
Zogulitsa za Omnichannel kapena zogula zimafotokoza kulumikizana kwenikweni pakati pa sitolo ndi zida zamagetsi, zambiri zamakasitomala zomwe zimagawidwa pakati pa machitidwe apa intaneti komanso kulumikizana ndi wogulitsa wakomweko, komanso - mitengo, kutumizira, komanso kulondola kwa masheya pakati pa sitolo ndi kulumikizana kwa digito. Chilichonse chikamagwira ntchito mosasunthika, zimabweretsa zochitika zambiri kugula. Izi zimabweretsa kugulitsa kwakukulu komanso kugulitsa kwina mtsogolo mwa kasitomala aliyense. M'malo mwake, ogulitsa omnichannel ali ndi
30% yamtengo wapatali wamoyo wonse kuposa amene amagula pogwiritsa ntchito njira imodzi yokha.Pomwe ogula akuchulukirachulukira, ndikukhala omnichannel ambiri paulendo wawo wamakasitomala, ogulitsa omwe akupyola ndikukwaniritsa zofuna zawo akuzindikira kubweza kwakukulu nyengo yogula tchuthi. Sichikukhudzanso njerwa ndi matope motsutsana ndi zamalonda. Otsatsa amakono opambana masiku ano akudziwa kuti akuyenera kupangitsa kuti kasitomala asamavutike pazitsulo zonse ndi zida zonse kuti ogula asamve kuti akuyenera kusankha. Stuart Lazarus, VP Wogulitsa ku North America, Signal
Infographic iyi ili yodzaza ndi ziwerengero zoyambilira ndi gulu lachitatu pazomwe ogula ma omnichannel amayembekezera komanso momwe njira zama digito zimakhudzira kugula m'masitolo. Zimaphatikizapo ziwerengero zochokera ku Amazon, Michael Kors, ndi Warby Parker kuti awonetse momwe amalimbirana motsutsana ndi mpikisano, ndikuwunikanso zovuta zomwe ogulitsa akukumana nazo masiku ano. Zina mwazikuluzikulu:
- 64% yaogula pa intaneti amatchula kuthamanga kwazomwe ndikofunikira pazogula
- 90% ya ogulitsa m'masitolo adayendera webusayiti ndipo adzagulanso kachiwiri kapena kachitatu pa intaneti
- Makasitomala 36% okha ndi omwe amapita kukagula malo osagwiritsa ntchito zinthu ngati sizikupezeka pa intaneti