Kodi Kulipira Pakadina Pakokha Ndi Chiyani? Ziwerengero Zofunikira Kuphatikizidwa!

Kodi Kutsatsa kwa Pay Per Click ndi Chiyani?

Funso lomwe amafunsidwabe ndi eni mabizinesi okhwima ndilakuti kaya azichita kulipira pakadina (PPC) kapena ayi. Si funso losavuta inde kapena ayi. PPC imapereka mwayi wodabwitsa wotsatsa zotsatsa pamaso pa omvera pakusaka, pagulu, ndi masamba omwe mwina simungafikire kudzera munjira zachilengedwe.

Kodi Kutsatsa kwa Pay Per Click ndi Chiyani?

PPC ndi njira yotsatsira pa intaneti pomwe wotsatsa amalipira ndalama nthawi iliyonse pomwe otsatsa awadina. Chifukwa zimafunikira wogwiritsa ntchito kuchitapo kanthu, njira yotsatsira iyi ndiyotchuka. Otsatsa amatha kupeza mwayi wa PPC pama injini osakira, malo ochezera, komanso malo ambiri otsatsa. Mosiyana ndi zotsatsa zachikhalidwe zomwe zimalipiritsa CPM (mtengo pamawonedwe chikwi), PPC imayimba mlandu ndi CPC (mtengo pakadina). CTR (dinani-kudutsa) ndi gawo la kangapo momwe ogwiritsa ntchito adadina poyerekeza ndi malonda a PPC.

Douglas Karr, Martech Zone

Kodi muyenera kuchita PPC? Ndikulangiza kukhala ndi maziko laibulale yokhutira ndi webusaiti ndi mabelu onse ndi malikhweru musanayambe kugwiritsa ntchito ndalama zambiri kutsatsa. Kupatula, kumene, ndikuti ngati simukudziwa zomwe zingatulutse kutembenuka. Kuyesa kuphatikiza mawu achinsinsi ndi kutsatsa kwa malonda mu PPC kumatha kukupulumutsirani ndalama ndi nthawi yogwiritsira ntchito zotsatsa ngati simukudziwa.

Nthawi zambiri ndimalangiza makasitomala kuti apeze tsamba loyambira, laibulale yopezeka patsamba, masamba ofikira, ndi pulogalamu ya imelo… kenako gwiritsani ntchito PPC kukulitsa njira yanu yonse yotsatsira digito. Popita nthawi, mutha kupanga zowongolera zanu ndikugwiritsa ntchito PPC pang'ono mukafuna kutsogolera.

Izi infographic kuchokera SERPwatch.io, Boma la Pay-Per-Click 2019, imapereka chidziwitso chambiri chokhudzana ndi mafakitale a PPC, momwe magawo amagwirira ntchito, komanso kuphatikiza zambiri zazomwe zimayenderana.

Ziwerengero zazikulu za PPC za 2019

  • Chaka chatha, Kugwiritsa ntchito zotsatsa pa Google kukukula 23%, kugwiritsa ntchito zotsatsa pogula kunakula 32%, ndipo ndalama zotsatsa malonda zidakula ndi 15%.
  • kuzungulira 45% yamabizinesi ang'onoang'ono akugulitsa mwakhama PPC kuti akule bwino ntchito zawo.
  • Malinga ndi kafukufuku wa Google, zotsatsa zotsatsa zitha kutero kulimbikitsa kuzindikira kwa mtundu ndi 80%.
  • Zotsatsa zothandizidwa zimatenga mpaka 2 kuchokera 3 kudina patsamba loyamba la Google.
  • Makampeni owonetsa a Google amafikira zoposa 90% ya ogwiritsa ntchito intaneti padziko lonse lapansi.
  • Chodabwitsa, 65% ya makasitomala onse dinani kulumikizana ndi chinthu china.
  • Zotsatira zakusaka zolipidwa zimabweretsa pafupifupi 1.5 nthawi zosintha Zotsatira zakusaka kwachilengedwe.
  • Mu 2017, mafoni yapanga 55% yazotsatsa zotsatsa pa Google.
  • 70% ya osaka mafoni amayimba bizinesi yochokera ku Google Search.
  • The kuchuluka kwakanthawi kotsalira pa intaneti zosaka ndi 3.17%. CTR yapakati ya zotsatira zolipira kwambiri ndi 8%!

Onetsetsani kuti mwayang'ana infographic yonse pansipa kuti muwerenge zowerengera zoposa 80!

Kodi Kulipira Pakadina Pakokha Ndi Chiyani?

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