Big Data Ndikukankhira Kutsatsa mu Real-Time

Marketing

Otsatsa nthawi zonse amafuna kufikira makasitomala awo munthawi yoyenera - ndipo amatero pamaso pa omwe akupikisana nawo. Ndikubwera kwa intaneti komanso nthawi yeniyeni analytics, nthawi yakufunika kwa makasitomala anu ikuchepa. Big Data tsopano ikupanga kutsatsa mwachangu kwambiri, mochita chidwi kwambiri, komanso kuchitira anthu zambiri kuposa kale. Zambiri zakudziwitsa komanso kugwiritsa ntchito mphamvu zamakompyuta kuchokera mumtambowo, zomwe zikupezeka mosavuta komanso zotsika mtengo, zikutanthauza kuti ngakhale mabizinesi ang'onoang'ono amatha kuyankha kumsika munthawi yeniyeni, amadziwa zofuna ndi zosowa za makasitomala awo (mwina asanachite), ndikulosera Ganizirani zosintha.

Kodi Kutsatsa Kwanthawi Yake Ndi Chiyani?

Kutsatsa kwanthawi yeniyeni kumatanthauza kukhala wokhoza kufikira makasitomala panthawi yomwe angafune kapena kuyankha ku uthenga wanu. Zikutanthauzanso kuti mutha kuyankhula ndi makasitomala anu pakadali pano. Kutsatsa kwachikhalidwe kumakonzedweratu kutengera machitidwe abwino, nyengo kapena dongosolo la chizindikirocho. Kutsatsa kwanthawi yeniyeni kumakonzedweratu kutengera momwe amachitira, mawonekedwe ndi malo a wolandirayo. Nthawi zambiri imasinthidwanso.

Munthawi ya Super Bowl ya 2013, mphamvu itatha, Oreo adakankhira kutsatsa mu mphindi zochepa zomwe zidati "Mutha kukhalabe mumdima."

Oreo Cookie Weniweni

Ichi ndi chitsanzo chimodzi chokha chosangalatsa. Mwamphamvu kwambiri, Target itha kugwiritsa ntchito zizolowezi zakugula kuti muwone kusintha kwa moyo ndikupereka kuchotsera pazogulitsidwa kwa makasitomala, ngakhale kuwopsa pang'ono (onani nkhani yokhudza Target kudziwa nthawi yomwe makasitomala ali ndi pakati). Komanso, ogulitsa pa intaneti, monga Amazon, aphunzira kuyembekezera nthawi yomwe mutha kugula zinthu zomwe zingayambitse zikumbutso.

Pang'ono ndi pang'ono, makampani otentha ndi ozizira omwe angagwiritse ntchito mbiri yakale ndi zanyengo kuti aneneratu zakufunika zitha kuthana ndi voliyumu yambiri kuposa makampani omwe amangodikirira kuti mafoni alire, chifukwa amakonzekera zofunikira nthawi isanakwane. Malo odyera amatha kugwiritsa ntchito njira zogulira kuti aneneratu zakudya zamakasitomala zomwe amakonda nthawi zosiyanasiyana pachaka. Palibe bizinesi yomwe singapindule nayo pogwiritsa ntchito deta kulosera, kuyembekezera, ndi kugulitsa makasitomala awo munthawi yeniyeni.

Mpikisano kwa Mmodzi

Kutsatsa kwakhala pachikhalidwe chazambiri zakuzindikira komanso malingaliro olakwika. Pali anthu ambiri padziko lapansi, makampani samva ngati angathe kufikira anthu pamlingo wokha. Kwakukulukulu, anthu amvetsetsa ndikupirira malingaliro a "msika wambiri" uwu. Komabe, pamene Big Data ikupitilira kukula, anthu amayamba kuyembekezera kuchitiridwa ngati aliyense payekhapayekha.

Zitha kuwoneka ngati zotsutsana, "Kodi ZAMBIRI zidziwitso zingapangitse bwanji anthu kuwonekera bwino?" M'malo mwake, ndizomwe zimapangitsa Big Data kukhala yamphamvu kwambiri. Zochitika, zizolowezi, zokonda, ndi machitidwe amunthu payekha ndizosavuta kuzindikira ndikumvetsetsa mukakhala ndi zambiri zoti mutenge. Ndi zocheperako, tonse tikukhazikika pazaka zambiri. Ndi zambiri, titha kuyamba kupanga zogwirizana ndi omwe amatithandizira.

M'misika yamipikisano, mabizinesi omwe amatha kulumikizana ndi makasitomala pamlingo wofanana adzapambana omwe sangaone kupitirira "makasitomala wamba." Tili pa mpikisano wothamanga.

EBook YAULERE "Kutsatsa Kwachangu Kwabizinesi"

Kuti mudziwe zambiri za momwe Big Data ikusinthira kutsatsa, ndikuwona kafukufuku wazomwe ogulitsa, opanga, ndi makampani azachipatala akugwiritsira ntchito zomwezo kuti azitsatsa malonda awo munthawi yeniyeni, pitani Perscio ndi kutsitsa pepala lathu laulere.

Tsitsani Kutsatsa Kuthamanga Kwa Bizinesi

 

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