Chilichonse Chimene Muyenera Kudziwa Zokhudza Kubwezeretsanso Ndalama ndi Kugulitsanso!

Kodi Kubwezeretsanso Zinthu ndi Chiyani?

Kodi inu mukudziwa zimenezo 2% yokha ya alendo ndiomwe amagula pamene ayendera sitolo yapaintaneti koyamba? Pamenepo, 92% ya ogula osakonzekera ngakhale kugula mukamayendera sitolo yapaintaneti koyamba. Ndipo gawo limodzi mwa magawo atatu a ogula amene akufuna kugula, siyani ngolo yomwe amagula.

Yang'anani kumbuyo kwanu pazomwe mumagula pa intaneti ndipo nthawi zambiri mumapeza kuti mumayang'ana ndikuwona zomwe zili pa intaneti, koma kenako pitani kukawona omwe akupikisana nawo, dikirani tsiku lolipira, kapena mungosintha malingaliro. Izi zati, kampani iliyonse imafuna kuti ikutsatireni mukadzachezera tsambalo chifukwa mwawonetsa zomwe zimawonetsa kuti mumakonda zomwe amagulitsa kapena ntchito yawo. Kuchita kumeneku kumadziwika kuti kubwezera ... kapena kusinthanso nthawi zina.

Kubwezeretsanso Tanthauzo

Njira zotsatsa monga Facebook ndi Google Adwords zimakupatsani zolemba kuti muziyika patsamba lanu. Mlendo akadzachezera tsamba lanu, pulogalamu imatsitsa keke kusakatuli kwawo ndipo pixel imadzaza yomwe imatumiza deta kubwerera papulatifomu yotsatsa. Tsopano, kulikonse komwe munthuyo apita pa intaneti komwe kutsatsa komweko kwatumizidwa, kutsatsa kumatha kuwonetsedwa kuyesa kuwakumbutsa za malonda kapena tsamba lomwe amayang'ana.

Mwazindikira izi mukamagula zinthu pa intaneti. Mumayang'ana nsapato zabwino pamalo ndikunyamuka. Koma mukangochoka, mumawona zotsatsa za nsapato pa Facebook, Instagram, ndi zofalitsa zina pa intaneti. Izi zikutanthauza kuti tsamba la e-commerce lakhazikitsa kampeni yobwezeretsanso. Kubwezeretsanso alendo omwe alipo kale kumabweza ndalama zochulukirapo kuposa kuyesa kupeza mlendo watsopano, chifukwa chake malonda amagwiritsa ntchito njirayi nthawi zonse. Pamenepo, zotsatsa zobwezerezedwanso ndizotheka kuti 76% azidina pa Facebook kuposa makampeni azotsatsa. 

Ndipo si mawebusayiti ama e-commerce okhawo omwe angatumize makampeni obwezereranso. Ngakhale B2B ndi makampani othandizira nthawi zambiri amatumiza kubwerera kwawo alendo akafika patsamba lampikisano. Apanso, awonetsa chidwi ndi malonda kapena ntchito ... kotero ndizothandiza kuzitsatira.

Makampu obwezeretsanso ndi kutchulidwanso atha kukhala otakata kapena achindunji pazochitika zina.

  • Alendo omwe adafika patsamba kapena tsamba amatha kubwezeredwa. Izi ndizo pixar yochokera kumbuyo ndipo amangowonetsa zotsatsa pomwe akusakatula intaneti.
  • Alendo omwe adayamba kutembenuka polembetsa kapena kusiya ngolo. Izi ndizo mindandanda yobwezeretsanso mndandanda ndipo itha kuyika malonda otsatsa mwakukonda kwanu komanso mafoni ndi maimelo chifukwa muli ndi chiyembekezo.

Kubwezeretsanso vs Kubwereza

Ngakhale mawuwa amagwiritsidwa ntchito mosinthana, kubwezera imagwiritsidwa ntchito kwambiri pofotokozera zotsatsa mapikiselo ndi kugulitsa imagwiritsidwa ntchito pofotokozera zoyeserera pamndandanda zoyambiranso ogula ndi mabizinesi. Makampeni ogulitsira omwe asiyidwa nthawi zambiri amapereka mitengo yotembenuka kwambiri ndikubwerera pazogulitsa.

Kodi Kubwezeretsanso Khalidwe Ndi Chiyani?

Kubwezeretsanso mwachinyengo kumangokakamiza kutsatsa kwa aliyense amene adayendera tsamba linalake, kapena kusiya njira yobwezera patsamba lanu. Komabe, machitidwe amakono amatha kuwona momwe anthu ena amakhalira akamasanthula intaneti. Ziwerengero zawo, kuchuluka kwawo, komanso momwe angakhalire zitha kuyika zotsatsa zomwe zimasinthidwa mwakukonda kwawo komanso kuti zikuwonjezere mwayi wawo wosintha ndikuchepetsa mtengo wotsatsa.

Njira Zobwezeretsanso

Iva Krasteva ku Digital Marketing Jobs, tsamba la UK lopeza ntchito zotsatsa digito, limafotokoza mitundu ya njira zobwezera m'nkhani yake yaposachedwa, Ziwerengero za 99 Kubwezeretsanso Kuwulula Kufunika Kwake Kwa Otsatsa!

  1. Kubwezeretsanso Imelo
    • Mtundu uwu umatengera 26.1% ya nthawiyo. 
    • Izi zimagwira ntchito popanga kampeni ya imelo pomwe aliyense amene angodina pa imelo tsopano ayamba kuwona zotsatsa zanu. Mutha kulemba mindandanda yamaimelo kuti mulondolere omvera ndikuwatsogolera kuzomwe zingawakonde kwambiri patsamba lawo. 
    • Izi zimachitika pobwezeretsanso nambala mu HTML kapena siginecha yamaimelo anu. 
  2. Malo ndi Kubwezeretsanso Mphamvu
    • Mtundu uwu umalandiridwa nthawi zambiri pamlingo wa 87.9%.
    • Apa ndipomwe ogula afikiratu patsamba lanu ndipo mumayang'ana osaka angapo otsatirawo kuti abzale zotsatsa zogwirizana ndi nthawi yake kuti akope ogula. 
    • Izi zimachitika pogwiritsa ntchito makeke. Ogula akagwirizana ndi ma cookie amavomereza kuti kusakatula kwawo kuzitha kupezeka. Palibe chidziwitso chaumwini chomwe chingatheke. Kungokhala adilesi ya IP ndipo komwe adilesi iyi ya IP yakhala ikufufuza itha kugwiritsidwa ntchito.  
  3. Fufuzani - Mndandanda wotsatsa malonda otsatsa (RLSA)
    • Mtundu uwu umatengera 64.9% ya nthawiyo. 
    • Izi zimagwiritsidwa ntchito ndi otsatsa amoyo, pamakina osakira olipidwa, kuwongolera ogula patsamba lamanja ndi njira yotsatsa yochokera pakusaka kwawo. 
    • Izi zimachitika powonera omwe adadina zotsatsa zolipira kale komanso kutengera kusaka komwe mungabweretsenso ogula ndi zotsatsa zambiri kuti awatsogolere komwe akufunikira.  
  4. Video 
    • Kutsatsa makanema kukuwonjezeka ndi 40% pachaka ndikuposa 80% yamagalimoto apa intaneti omwe akuwonetsedwa pakanema.
    • Izi zimagwira ntchito kasitomala akamagwiritsa ntchito tsamba lanu. Mukutsata momwe amachitira mulingo uliwonse wogula mkati mwanu. Akachoka patsamba lanu ndikuyamba kusakatula mutha kuyika zotsatsa zotsatsa zotsatsa makanema. Izi zitha kusinthidwa kuti zikwaniritse zofuna za makasitomala kuti zibwezeretsedwe patsamba lanu.  

Kubwezeretsanso Infographic

Izi infographic imafotokoza ziwerengero zonse zomwe mungafune kudziwa zakubwezeretsanso ndalama, kuphatikiza zoyambira, momwe otsatsa amawonera njirayi, zomwe makasitomala amaganiza, kubwereranso motsutsana ndi kubwereza, momwe imagwirira ntchito m'masakatuli, momwe imagwirira ntchito ndi mafoni, mitundu yobwezeretsanso, kugwiritsa ntchito njira zapa media, kubwezeretsanso ntchito moyenera, momwe mungakhazikitsire kubwerera m'mbuyo, zolinga zakubwezeretsanso, ndi kubwezeretsanso milandu yogwiritsa ntchito.

Onetsetsani kuti mwachezera Ntchito Zotsatsira pa Intaneti kuti muwerenge nkhani yonse, Ziwerengero za 99 Kubwezeretsanso Kuwulula Kufunika Kwake Kwa Otsatsa! - ili ndi chidziwitso chambiri!

Kodi Kubwezeretsanso ndi Chiyani? Kubwezeretsanso Ziwerengero Zowerengera

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