Kufunika Kokuwonjezera Kugulitsa

Kodi Kulimbikitsa Kugulitsa ndi Chiyani?

Pomwe ukadaulo wogulitsa umatsimikizika kuti umakulitsa ndalama ndi 66%, Makampani 93% sanakhazikitseko nsanja yolola kugulitsa. Izi nthawi zambiri zimachitika chifukwa chabodza loti kugulitsa malonda kumakhala kokwera mtengo, kovuta kutumizira ndikukhala ndi mitengo yotsika yakulera. Tisanalowe m'malo opindula ndi nsanja yolumikizira malonda ndi zomwe zimachita, tiyeni tisunthire kope kogulitsa ndi chifukwa chake kuli kofunika. 

Kodi Kugulitsa Ndi Chiyani? 

Malinga ndi Forrester Consulting, kulola kugulitsa kumatanthauzidwa kuti:

Njira yokhazikika yomwe imalimbikitsa onse omwe akuyang'ana makasitomala kuti azitha kukambirana mosadukiza ndi anthu omwe akukhudzidwa nawo pakadali pano pokhudzana ndi kasitomala kuthana ndi mavuto kuti athe kubweza ndalama zogulitsa dongosolo.

Forrester Kufufuza
Kodi "Kugulitsa Zogulitsa" Ndi Chiyani Ndipo Forrester Anayamba Kufotokozera Motani?

Ndiye kodi izi zikutanthauza chiyani? 

Ngati mukuganiza zaogulitsa anu pamtengo wa belu, ingoganizirani kusunthira omwe mumagulitsa kuchokera pansi pa belu kupita pamwamba ndi ochita bwino kwambiri. Cholinga chololeza kugulitsa ndikusuntha ogulitsa anu kuchokera pansi mpaka pamwamba kuti ayambe kugulitsa ngati ochita bwino kwambiri. Kwa ogulitsa anu atsopano kapena apakati, ndizotheka kuti alibe chidziwitso kapena chisonkhezero chochitira malonda otsatsa mtengo omwe ochita bwino anu amachita ndi wogula aliyense. Kukhala ndi ukadaulo woyenera wogulitsa m'malo mwake kumalola ogulitsa anu atsopano komanso apakati kuti awone zomwe zikugwira ntchito ndi ogulitsa pamwamba kuti athandize kukweza malonda awo. Ku Mediafly, timatcha kusinthika uku kwa bungwe logulitsa, Evolve Selling ™.

Chifukwa Chiyani Mukufunikira Kuthandizira Kugulitsa?

Mwachidule, ogula asintha. Mpaka 70% yazidziwitso zomwe ogula a B2B amaziwona amadzipeza okha pa intaneti, osaperekedwa kwa wogulitsa. Wogula akalumikizana ndi wogulitsa, zoyembekezera zimakhala zazikulu. Safuna kuti amve mawu okhudzana ndi malonda ndi ntchito. M'malo mwake, amafunafuna zokumana nazo zogwirizana ndi makonda awo, ndikuwalola kuti amvetsetse zovuta zomwe malonda anu kapena ntchito yanu zimathetsa komanso momwe ziwathandizira kukwaniritsa zolinga zawo zachuma. 

Ndikusintha kwa kachitidwe kogula, ogulitsa akuyenera kupitilira chiwonetsero cha PowerPoint. M'malo mwake, akuyenera kukhala ndi ukadaulo wokhoza kuyenda pompopompo, kupereka chidziwitso cha nthawi yeniyeni kuti apange chidaliro ndi wogula ndipo pamapeto pake, atseke mgwirizano. Ukadaulo wogulitsa umachita zomwezo.

Malinga ndi Forbes, njira zothandizira kugulitsa ndi njira zapamwamba kwambiri zogwiritsira ntchito ukadaulo zolimbikitsira zokolola. Nenani za data zikuwonetsa kuti 59% yamakampani zomwe zidapitilira zolinga - ndi 72% zomwe zimapitilira 25% kapena kupitilira apo - zili ndi ntchito yololeza yogulitsa. 

Kodi Gulu Lothandizira Kugulitsa Likuyenera Kutani?

Ngakhale pali zambiri pazomwe zingagulitsidwe, ife, pa Mediafly, khulupirirani kuti nsanja yolola kugulitsa iyenera kupatsa ogulitsa izi:

  • Kutha kupeza zinthu zofunika, zosintha mosavuta kuphatikiza makanema, zida zothandizira, zithunzi zomwe mungagwiritse ntchito pokambirana ndi ogula 
  • Kutha kuyendetsa mwachangu pazokambirana zamalonda kuti mukwaniritse zosowa zenizeni za wogula, ndikupanga mwayi wogula komanso wapadera kwa wogula 
  • Zida zophatikizira kuphatikiza ROI, TCO ndi zowerengera zogulitsa mtengo, ndi ma processor azogulitsa, kulandila zolowa kwa wogula kuti zithandizire kuwongolera zokambirana pamalonda
  • Kutha kukoka zenizeni zenizeni kuchokera kuzinthu zosiyanasiyana, kuthandiza kuthana ndi zovuta zapadera za wogula
  • Zambiri ndi ma analytics amomwe zinthu zikuyendera, malingaliro azomwe ogula amayendetsa kuti apititse patsogolo zopereka ndikuwona momwe zinthu zikugwiritsidwira ntchito ndi malonda ndikuwonjezeka ndi ziyembekezo
  • Kuphatikiza ndi CRM kuthandiza mosavutikira kupanga uthenga wotsatila ndikutsata zida zomwe zimagwiritsidwa ntchito pamisonkhano yapitayi 

Izi zitha kukhazikitsa ogula mulingo uliwonse kuti achite bwino. Tsoka ilo, ukadaulo wothandizira kugulitsa nthawi zambiri umawoneka kuti ndiokwera mtengo, wovuta komanso wowopsa. Koma siziyenera kukhala. Magulu onse ogulitsa kapena mabungwe ogulitsa ali paulendo wawo wokhoza kugulitsa. Popanda ulendo wofanana, mabungwe ayenera kutenga nthawi kuti agwire ntchito ndi omwe akuwapatsa mwayi wogulitsa kuti apange nsanja yomwe ikufanana ndi zosowa za bungwe lawo. 

nsanja yolimbikitsa

posachedwapa, Mediafly kupezaiiPresent yofiira kuthandiza kupereka mwayi wogulitsa kwa onse. Kudzera pakupeza izi, timatha kupereka yankho lokwanira kwambiri komanso lovuta kugulitsa kwamabizinesi amtundu uliwonse, kuchotsa mtengo wogulitsa ndikukhazikitsa zovuta zomwe makampani ambiri amachita mantha akagula ukadaulo wogulitsa. 

Ngati mukukangana pazogula ukadaulo wogulitsa koma mukuda nkhawa ndi kukhazikitsidwa, kudzipereka kwakanthawi, ndi zina zambiri, chitani zochepa kuti mukwaniritse cholinga chanu. Nthawi zonse kumbukirani kuti uwu ndi ulendo. Mwa kuphatikiza ukadaulo wogulitsa, mutha kusiya kuwonera ogulitsa anu akuvutika kuti akwaniritse zolinga zawo, ndipo muwone gulu lanu lonse logulitsa likukula.

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