Kodi Search Engine Optimization (SEO) Mu 2022 ndi chiyani?

Kodi SEO ndi chiyani?

Gawo limodzi laukadaulo lomwe ndakhala ndikuyang'anapo pazaka makumi awiri zapitazi ndikukhathamiritsa kwa injini zosakira (SEO). M’zaka zaposachedwapa, ndapeŵa kudziika m’gulu la anthu Mlangizi wa SEO, komabe, chifukwa ili ndi malingaliro oyipa omwe ndikufuna kuwapewa. Nthawi zambiri ndimatsutsana ndi akatswiri ena a SEO chifukwa amakonda kuyang'ana ma aligorivimu pa ogwiritsa ntchito injini zosaka. Ndikhudzanso izi pambuyo pake m'nkhaniyo.

Kodi Search Engine N'chiyani?

M'matanthauzidwe ake osavuta, injini yosakira ndi chida chokha chopezera zofunikira pa intaneti. Injini zofufuzira ndikusunga zidziwitso zapagulu lanu ndikugwiritsa ntchito ma aligorivimu ovuta kuyika masanjidwe ndi kuwulula zomwe amakhulupirira kuti ndizotsatira zoyenera kubwereranso kwa ogwiritsa ntchito.

Kodi Makina Osaka Odziwika Kwambiri Ndi Chiyani?

Ku United States, makina osakira otchuka ndi awa:

Search Engine Machitidwe pamsika
Google 86.7%
Bing 7.21%
Yahoo! 3.13%
DuckDuckGo 2.52%
Ecosia 0.09%
YANDEX 0.11%
Baidu 0.04%
kuyamba Page 0.07%
info.com 0.03%
AOL 0.02%
Mtengo 0.01%
Dogpile 0.01%
Chitsime: Statcounter

chimodzi kusaka injini yomwe ikusowa pano ndi YouTube. Malinga ndi voliyumu, YouTube ndiye injini yachiwiri yayikulu kwambiri padziko lonse lapansi, ngakhale zonse zomwe zikulozera ndi makanema papulatifomu yake. Komabe, ndi katundu yemwe sayenera kunyalanyazidwa chifukwa ogwiritsa ntchito ambiri amawagwiritsa ntchito posaka zinthu, mautumiki, momwe angachitire, ndi zina zambiri.

MFUNDO: Akatswiri ambiri a SEO nthawi zonse amayang'ana pa Google popeza amalamulira msika. Izi sizikutanthauza kuti omvera omwe mukufuna kuwafikira sakhala pa injini ina yosakira yomwe mungayang'ane nayo mosavuta ndikuyiyika. Musanyalanyaze makina osakira ena… omwe amapezabe mafunso mamiliyoni ambiri patsiku.

Kodi Makina Osaka Amapeza Bwanji ndi Kuwonetsa Masamba Anu?

  • Makina osakira ayenera kudziwa kuti mulipo. Atha kupeza tsamba lanu kudzera pa ulalo watsamba lina, mutha kulembetsa tsamba lanu kudzera pakusaka kwawo, kapena mutha kuchita zomwe zimadziwika kuti a. ya ping komwe mumadziwitsa injini yosaka ya tsamba lanu. Machitidwe akuluakulu oyendetsera zinthu nthawi zambiri amathandizira injini zosaka za pinging masiku ano.
  • Injini yofufuzira iyenera kudziwitsidwa kuti zomwe mwalemba zasintha kapena zasinthidwa. Ma injini osakira ali ndi miyezo yomwe amagwiritsira ntchito izi.
    • Miyendo ya Robots.txt - fayilo yolemba muzu m'malo omwe mukusungirako imauza injini zosakira zomwe ayenera komanso sayenera kukwawa patsamba lanu.
    • Ma XemL Sitemaps - Mafayilo amodzi kapena nthawi zambiri amtundu wa XML olumikizidwa amasindikizidwa ndi makina anu owongolera omwe amawonetsa injini zosakira patsamba lililonse lomwe likupezeka komanso nthawi yomaliza yomwe idasinthidwa.
    • Index kapena Noindex - masamba anu aliyense payekhapayekha akhoza kukhala ndi zizindikiro zamutu zomwe zimadziwitsa osakasaka ngati akuyenera kapena sayenera kuloza tsambalo.

The ndondomeko ya injini yosakira kuti ikwawe ndikuwonetsa tsamba lanu ndikuwerenga fayilo yanu ya robots.txt, tsatirani mapu anu a XML, werengani zambiri zamatsamba, ndikulemba zomwe zili patsamba. Zomwe zili munjira zitha kuphatikiza njira (ulalo), mutu wa tsambali, mafotokozedwe a meta (wongowoneka ndi makina osakira), mitu, zolemba (kuphatikiza zolimba ndi zopendekera), zina, zithunzi, makanema, ndi metadata ina yosindikizidwa patsambalo (ndemanga, malo, malonda , ndi zina).

Kodi Makina Osaka Amayika Bwanji Masamba Anu?

Tsopano popeza makina osakira akumvetsetsa mawu osakira ndi mawu ofunikira patsamba lanu, tsopano akuyenera kuliyika ndi masamba omwe akupikisana nawo. Kuyika mawu osakira kuli pamtima pakukhathamiritsa kwa injini zosakira. Zina mwazinthu zomwe zimakhudzidwa ndi njirayi:

  • Zotsatira zambuyo - kodi pali masamba oyenera, otchuka omwe akulumikizana ndi tsamba lanu?
  • Magwiridwe - tsamba lanu limayenda bwanji molingana ndi Zofunikira za Google? Kupatula pa liwiro, zolakwika zamasamba ndi nthawi yopumira zimatha kukhudza ngati injini yosakira ikufuna kukupatsani mwayi wabwino.
  • Zokonzeka zam'manja - popeza ambiri ogwiritsa ntchito makina osakira akugwiritsa ntchito foni yam'manja, tsamba lanu ndi losavuta bwanji?
  • Domain ulamuliro - kodi dera lanu lili ndi mbiri yazinthu zofunikira, zapamwamba? Awa ndi malo omwe amatsutsana kwambiri, koma anthu ochepa angatsutse kuti tsamba laulamuliro wapamwamba silikhala ndi nthawi yosavuta kuyika zinthu (ngakhale zili zoyipa).
  • kufunika - ndithudi, tsamba ndi tsamba ziyenera kukhala zogwirizana kwambiri ndi funso lenileni lakusaka. Izi zikuphatikiza chizindikiro, metadata, ndi zomwe zili zenizeni.
  • Makhalidwe -Mainjini osakira ngati Google akuti sawona momwe ogwiritsa ntchito amapitilira pakusaka. Komabe, ngati ndine wogwiritsa ntchito injini zosaka ndikudina ulalo, bwererani mwachangu ku Tsamba la zotsatira zosaka (SERP), ndicho chizindikiro chakuti zotsatira za injini zosaka sizingakhale zofunikira. Sindikukayika pang'ono kuti injini zosaka ziyenera kuyang'ana khalidwe lamtunduwu.

Kodi Masanjidwe a Injini Yosaka Asintha Motani Pazaka?

Zinali zosavuta kusewera ma algorithms a injini zosakira zaka zapitazo. Mutha kulemba pafupipafupi, zotsika mtengo, zomwe zili, kulimbikitsa (backlink) pamasamba osiyanasiyana, ndikuziyika bwino. Makampani onse adawonekera pomwe alangizi adawononga mabiliyoni a madola akugula ma backlinks achinyengo omwe adamangidwa pamafamu a backlink ... nthawi zina osadziwika ndi bungwe lomwe adawalemba ntchito.

Pamene ma algorithms a injini zosakira adasintha, adakhala bwino kwambiri pakuzindikira ma backlinks oopsa paomwe ali ndi thanzi ndipo masamba owona mtima (monga anga) adayambanso kukhala pagulu pomwe omwe akupikisana nawo adabisidwa pang'ono pazotsatira zakusaka.

Pachimake, zomwe ma algorithms adachita zomwe zinali zovuta kwambiri zinali kulabadira zomwe zili, momwe tsambalo limagwirira ntchito, komanso ulamuliro wa domain… Kumbukirani pamwambapa pomwe ndidati ndimakonda kusiyana ndi alangizi ena a SEO? Ndi chifukwa sindimayang'ana kwambiri ma algorithms monga momwe ndimachitira pa zinachitikira ya wogwiritsa ntchito.

Ndanena kale kuti mwambo SEO inali yakufa.. ndipo zidakwiyitsa anthu ambiri mumakampani anga. Koma ndi zoona. Lero, muyenera kuyika ndalama mwa wogwiritsa ntchitoyo ndipo mukhala bwino. Lembani zodabwitsa zili ndipo inu pezani maulalo ndi malo abwino kwambiri kuposa kupempha crappy kuti backlink kwa inu.

Search Engine User Optimization

Ndikukhumba kuti titha kutaya mawu akuti SEO ndipo, m'malo mwake, tiyang'ane Search Engine User Optimization. Kodi munthu amachita bwanji zimenezo?

  • Mumayezera machitidwe a organic traffic yanu mpaka mwatsatanetsatane, kuphatikiza zochitika, mafani, makampeni, zoyesa, ndi zosintha kuti muwone zomwe zikugwirizana ndi omvera anu komanso zomwe sizikugwirizana nazo. Sindikukhulupirira kuchuluka kwa alangizi omwe anganene monyadira kuti ali ndi kasitomala… koma sikutulutsa zotsatira zabizinesi. Udindo zilibe kanthu ngati sikuyendetsa zotsatira zamabizinesi.
  • M'malo momangofalitsa zinthu zotsika mtengo, mumapanga laibulale yomwe omvera anu akufuna. Izi ndizozama, zapakatikati, olemera okhutira zomwe zimasungidwa zatsopano komanso zosinthidwa. Nkhaniyi, mwachitsanzo, idasindikizidwa zaka 12 zapitazo ndipo ndikupitiliza kuikulitsa. Nthawi zambiri ndimasiya zinthu zakale ndikutumizanso ma URL kuzinthu zatsopano zomwe zili zofunika. Lingaliro langa ndilakuti kukhala ndi tsamba lodzaza ndi zinthu zosasankhidwa bwino, zotsika mtengo kumatsitsa masanjidwe anu onse (popeza ndizovuta). Chotsani! Ndikufuna kukhala ndi zolemba khumi ndi ziwiri zomwe zili pamwamba pa 3 kuposa zolemba chikwi patsamba 3.
  • Mumachita zonse luso mbali za kukhathamiritsa kwa malo. Fanizo lomwe ndimajambula pa izi ndikuti mutha kupanga sitolo yodabwitsa… koma anthu akuyenera kukupezani. Ma injini osakira ndi njira yanu ndipo muyenera kuwathandiza kuti akufikitseni pamapu potsatira zomwe amachita bwino.
  • inu kuyang'anira tsamba lanu mosalekeza pazokhudza nkhani - kuchokera pamasamba omwe sanapezeke, kupita ku ma backlink oopsa omwe mwina adasindikizidwa kuti akupwetekeni, kupita kumayendedwe atsamba ndi zovuta zokumana nazo pafoni. Ndimakonda kukwawa patsamba la kasitomala wanga ndipo ndimafufuza zambiri komanso malipoti ongopanga okha Semrush. Ndimayang'anira zida zofufuzira ndi zida za webmaster ndikugwira ntchito molimbika kuti ndizindikire ndikuwongolera zovuta zomwe zitha kuwononga masanjidwe awo.
  • Inu kuwunika wanu ochita mpikisano masamba ndi zomwe zili. Muli pa mpikisano wotsutsana ndi omwe akupikisana nawo ndipo akuika ndalama kuti akumenyeni paudindo… muyenera kuchita chimodzimodzi. Khalani patsogolo pawo poonetsetsa kuti masamba anu akuyenda bwino ndikusintha zomwe zili patsamba lanu mosalekeza.
  • Mukutumiza SEO yapanyumba yesetsani kufalitsa patsamba lanu la Google Business, kusonkhanitsa ndemanga, ndikusunga mindandanda yabwino mpaka pano.
  • Mukutumiza zoyesayesa zapadziko lonse lapansi pogwiritsa ntchito zomasulira zolondola za tsamba lanu, popereka chithandizo m'zilankhulo zambiri, ndikuyang'anira malo anu m'maiko ena ndi injini zawo zosaka.
  • Mukuyang'ana mipata kuyika bwino pamaphatikizidwe achinsinsi omwe ali ofunikira kwambiri komanso opanda mpikisano wambiri. Izi zingaphatikizepo kutumizira zomwe mwalemba kwa osindikiza (monga ine), zolemba za alendo pamapulatifomu amakampani, kapenanso kulemba ganyu olimbikitsa ndikuwalipira (ndikuwululidwa kwathunthu).

MFUNDO: Alangizi ambiri a SEO amayang'ana mawu okwera kwambiri, omwe amapikisana kwambiri omwe ali - moona mtima - zosatheka kuyikapo. Akuluakulu a masamba ambiri omwe ali pachiwopsezo chambiri atha kuwononga mamiliyoni ambiri kuti akhalebe pamenepo. Kuphatikizika kwa mawu ofunikira kwambiri, otsika kwambiri komwe ndikosavuta kuyikapo kumatha kuyendetsa zotsatira zabwino zamabizinesi kugulu lanu.

Ndipo chofunika kwambiri, muyenera ikani zoyesayesa zanu patsogolo. Osati chenjezo lililonse latsamba lomwe lingawononge kusanja kwanu kapena zomwe ogwiritsa ntchito anu akukumana nazo. Machitidwe ambiri owerengera ndi ochuluka koma sangayeze zotsatira za vuto kapena vuto ndi mwayi. Nthawi zambiri ndimauza makasitomala anga kuti ndikadakonda adayikapo ndalama infographic zomwe zitha kuyendetsa maulendo ambiri, kugawana nawo anthu, ndi ma backlinks… kuposa kukonza zina zosadziwika bwino zomwe sizikuwapweteka nkomwe.

SEO Ikukhudza Zotsatira Zabizinesi

Ndalama zanu pakuyika organically ndizotsatira zamabizinesi. Ndipo zotsatira zamabizinesi ndizopereka phindu kudzera muzomwe muli nazo komanso zoyesayesa zamalonda kwa makasitomala omwe angakhalepo komanso omwe alipo. Kumvetsetsa momwe kusanja kumakuthandizireni kuti anthu adziwike, kupanga maulamuliro ndi makina osakira, kupanga phindu ndi makasitomala omwe mungakhale nawo, kupereka phindu lowonjezera ndi makasitomala omwe alipo, ndikuyendetsa ogwiritsa ntchito injini zosaka chitani bizinesi ndi inu ndiye cholinga chachikulu cha SEO. Ogwiritsa ntchito injini zosaka ali ndi chidwi chofufuza ndipo nthawi zambiri amafuna kugula - ziyenera kukhala chidwi kwambiri pazantchito zanu zonse zamalonda zama digito.

Kodi zimagwira ntchito? Zowonadi ... izi ndi zotsatira zenizeni zomwe tidagawana lero ndi kasitomala wamalo ambiri lero pomwe tidayika patsogolo kukhathamiritsa kwawo, kumanganso tsamba lawo, kulembanso zomwe ali, kuwongolera kuchuluka kwa magalimoto awo, ndikupereka chidziwitso chazilankhulo zambiri ... . Uku ndikupeza mwezi ndi mwezi kwa Julayi kuyerekeza ndi Julayi watha:

traffic seo

Ngati mukusowa mlangizi wabwino, wowona mtima yemwe amamvetsetsa momwe angagwiritsire ntchito kusaka kwachilengedwe kuti awonjezere zotsatira zabizinesi, kuchepetsa ndalama, kukonza malipoti, ndikuphatikiza mu pulogalamu yotsatsira njira zambiri… lumikizanani ndi kampani yanga, Highbridge.

Kuwulura: Ndikugwiritsa ntchito maulalo ogwirizana pamapulatifomu omwe atchulidwa m'nkhaniyi. Ndinenso woyambitsa ndi mnzanga wa Highbridge.

4 Comments

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    Kuthirira ndemanga pamabungwe odziwika bwino amakampani ndi njira yabwino yopititsira patsogolo mabulogu anu. Kuphatikizana kudzera pa Twitter (ndi ma hashtag), masamba a Facebook ndi Facebook (itanani anzanu ngakhale kuyamba Facebook Ad), ndikusintha mawonekedwe pa LinkedIn ndi ulalo wobwerera kuzithunzithunzi ndi njira zabwino zotsatsira.

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    Douglas-

    Chidule chabwino. Ngati ndimva kapena kuwona "kukhathamiritsa kwa SEO" nthawi ina, ndimaluza! Ndakhala ndi Thesis pa blog yanga kwakanthawi, ndipo imagwira ntchito yake (koma sindinayerekezere ndi mitu yotsutsana). Ndamva zinthu zambiri zabwino za Mlembi, chifukwa chake ndiyenera kuziwonanso tsopano kuti mwalimbikitsa. Ndangoyamba kugwiritsa ntchito Raven pakutsata SERP (ndiye peeve wina wa ziweto, tchulani izi: Anthu akalemba "Zotsatira za SERP") ndipo ndikuzikonda.

    Palibe chilichonse cha izi ndi golide wa SEO palokha. Palibe yankho losavuta, monga mukuwonetsera. Tiyenera kukhalabe pamwamba pake, kuthandizana ngati kuli kotheka, ndikupempha zida zothetsera mavuto omwe tanena.

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