Kodi Enterprise Tag Management Ndi Chiyani? Chifukwa Chiyani Muyenera Kukhazikitsa Tag Management?

Verbiage yomwe anthu amagwiritsa ntchito pamakampaniyi imatha kusokoneza. Ngati mukunena zolemba ndi kulemba mabulogu, mwina mukutanthauza kusankha mawu omwe ndiofunika kuti nkhaniyi opatsidwa kuti zikhale zosavuta kuzifufuza ndikupeza. Kuwongolera ma tag ndiukadaulo wosiyanasiyana ndi yankho. M'malingaliro mwanga, ndikuganiza kuti idatchulidwanso dzina ...

Kodi Tag Management ndi chiyani?

Kulemba Tsamba likuwonjezera ma tag kumutu, thupi, kapena pansi pa tsamba. Ngati mukugwiritsa ntchito ma analytics angapo, ntchito zoyesa, kutsata otembenuka, kapenanso makina ena osinthika kapena omwe mukufuna, pamafunika nthawi zonse kuti mulowetse zolembedwa muzolemba zanu zazikuluzikulu za kasamalidwe kazinthu. Kasamalidwe ka ma tag (TMS) amakupatsirani script imodzi kuti muyike mu template yanu ndiyeno mutha kuyang'anira ena onse kudzera papulatifomu ya chipani chachitatu. Dongosolo loyang'anira ma tag limakupatsani mwayi wopanga zilipo komwe mungakonze mwanzeru ma tag omwe mukufuna kuwongolera.

mu Malonda bungwe, kasamalidwe ka tag zimathandiza gulu lotsatsa, gulu lopanga masamba, magulu okhutira, ndi magulu a IT kuti azigwira ntchito mosadalira wina ndi mnzake. Zotsatira zake, gulu lazamalonda la digito litha kuyika ndikuwongolera ma tag popanda kukhudza zomwe zili kapena magulu opangira ... kapena kupempha magulu a IT. Kuphatikiza apo, nsanja zowongolera ma tag zamabizinesi zimapereka kuwunika, mwayi, ndi zilolezo zomwe zimafunikira kuti mutumize mwachangu ndikuchepetsa kuopsa kwa kumatula tsamba kapena kugwiritsa ntchito.

Onetsetsani kuti mwawerenga positi yathu potumiza kasamalidwe ka ma ecommerce, Ndili ndi mndandanda wazolemba 100 zofunikira kuti muyese ndikuyesa momwe makasitomala anu amagwirira ntchito ndi momwe amagulira.

Chifukwa Chiyani Bizinesi Yanu Iyenera Kugwiritsa Ntchito Njira Yoyang'anira Ma Tag?

Pali zifukwa zingapo zomwe mungafunire kuphatikiza fayilo ya dongosolo la kasamalidwe muzochita zanu.

• mu malo ogwira ntchito komwe kutsatira, kutsatira, ndi chitetezo kumalepheretsa amalonda kuti asalowetse zolemba zawo mosavuta mu CMS yawo. Zopempha kuti muwonjezere, kusintha, kusintha kapena kuchotsa ma tag patsamba lingachedwetse kuthana ndi malonda anu. Kachitidwe kasamalidwe kazipangizo kamakonza izi chifukwa muyenera kungoyika chidindo chimodzi pamakina anu oyang'anira ndikuwongolera zina zonsezo. Simusowa kuti mupemphenso china ku gulu lanu lazomangamanga!
• Machitidwe oyang'anira ma tag amayendetsedwa maukonde operekera okhutira amene ali mofulumira kwambiri. Mwa kupanga pempho limodzi ku ntchito yawo kenako ndikutsitsa zolemba patsamba lanu, mutha kuchepetsa nthawi zolemetsa ndikuchotsa mwayi woti tsamba lanu lizizizira ngati ntchitoyo sikuyenda pansi. Izi zidzakulitsa matembenuzidwe ndikuthandizira kukhathamiritsa kwa injini yanu yosakira.
• Machitidwe oyang'anira ma tag amapereka mwayi ku pewani kujambula mobwerezabwereza, zomwe zimapangitsa kuti muyesedwe molondola pazinthu zanu zonse.
• Machitidwe oyang'anira ma tag nthawi zambiri amapereka kuloza-ndi-dinani kuphatikiza ndi mayankho onse omwe mukuyika nawo tsamba lanu. Palibe chifukwa chokopera ndi kumata matani, ingolowetsani ndikuyambitsa yankho lililonse!
• Makina ambiri owongolera ma tag asintha ndikupereka mayankho olimba a kuyesa kwa magawo, kuyesa kwa A / B, ndi kuyesa kwa ma multivariate. Mukufuna kuyesa mutu watsopano kapena chithunzi patsamba lanu kuti muwone ngati chikuwonjezera kutengapo gawo kapena kudina mitengo? Pitani patsogolo!
• Machitidwe ena oyang'anira operekera ngakhale amapereka kutumizira kwamphamvu kapena kolunjika. Mwachitsanzo, mungafune kusintha zomwe tsamba lanu limachita ngati mlendoyo ndi kasitomala motsutsana ndi chiyembekezo.

Maubwino 10 a Tag Management

Nayi chithunzithunzi chachikulu cha zabwino 10 zakusamalira ma tag kwa otsatsa digito kuchokera Nabler.

1. Pangani mtambo wanu wotsatsa (BYOMC): Izi zikuphatikizapo kupanga deta yosanjikiza yomwe imagwira ntchito ngati dikishonale wamba ya mapulogalamu otsatsa malonda a digito. Msewu wolumikizanawu ukhoza kulunzanitsa deta pakati pa mapulogalamu osiyanasiyana, ngakhale ngati salumikizana mwachindunji.
2. Dziwani zatsopano: Machitidwe oyendetsa ma tag apamwamba kapena njira zotsatsa malonda zimalola otsatsa kupanga zidziwitso zatsopano, zogwirizana. Izi zimathandiza kulumikiza madontho pakati pa alendo ndi mbiri yawo yazida zambiri, kuyandikira kwambiri kukhala omnichannel.
3. Limbikitsani kuthamanga kwa kampeni yotsatsa: Opitilira 80% amalonda akuwona kuti liwiro lawo loyendetsa makampeni otsatsa digito lakula pogwiritsa ntchito njira zowongolera ma tag. Otsatsa amatha kuyambitsa makampeni apamwamba bwino, kukhathamiritsa zotsatira mwachangu, kuyesa zosankha mwachangu, ndikusintha ma code nthawi yomweyo pakufunika.
4. Konzani ndi kuwonjezera: Oposa 33% ya ogulitsa digito amakhulupirira kuti kasamalidwe ka ma tag kumathandizira kampeni ya ROI, kumawonjezera ndalama, ndikuwongolera kukhathamiritsa panthawi yamakampeni. Makina owongolera ma tag amachotsa ma tag osafunikira kapena osweka, ndikuyika ma tag oyendetsedwa bwino omwe amatha kusinthidwa mosavuta pakafunika.
5. Segmentation and personalization: Kuwongolera ma tag mogwira mtima kumalola kuphatikizika ndi kulumikizana kwa data kuchokera kumitundu yosiyanasiyana yotsatsa, yomwe m'mbuyomu inkagwira ntchito palokha. Izi ndizothandiza pakukulitsa mbiri yamakasitomala mozama komanso magawo abwinoko komanso makonda.
6. Wonjezerani zinsinsi za tsamba lanu: Mayankho a kasamalidwe ka ma tag amathandizira njira yowonetsetsa kuti zinsinsi zikutsatiridwa, kuthandizira kutsatira malamulo achinsinsi a digito m'maiko osiyanasiyana.
7. Kuyesera kwina: Mayankho a kasamalidwe ka ma tag amalola otsatsa a digito kuti azichita ndikuyika mayeso a A/B kapena ma multivariate pazinthu zawo zama digito, potero kuyeza zotsatira molondola. Kugwiritsa ntchito mayankho awa kwachulukitsa kuyesa ndi 17%.
8. Kuwongolera ma tag pa foni yam'manja: Ngakhale sizofala, kugwiritsa ntchito kasamalidwe ka ma tag pamawebusayiti am'manja kukukulirakulira. Pofika Januwale 2015, 55% ya ogulitsa digito ku North America adanenanso zabwino, ndi 21% akukumana ndi zotsatira zabwino kwambiri kuchokera pama taging mafoni.
9. Sankhani ogulitsa abwino: Mayankho a kasamalidwe ka ma tag amathandizira kupanga magawo ogawanika kwa opereka chithandizo osiyanasiyana mwachangu, ndikupeza zotsatira zofananira munthawi yeniyeni. Izi zimapereka kufananitsa kochulukira kwa zida ndi mapulogalamu osiyanasiyana, kuthandiza otsatsa kupanga zisankho zoyendetsedwa ndi data.
10. Chepetsani ndalama zotsatsa za digito: Mayankho a kasamalidwe ka ma tag atha kuthandizira kuyeza magwiridwe antchito azinthu zotsatsa ndikuwongolera ma tag paokha, kumasula zida za IT. Kafukufuku waposachedwa wawonetsa kuti 73% ya omwe adafunsidwa adapeza kugwiritsa ntchito Tag Management System (TMS) yotsika mtengo, ndipo 45% adanenanso kuti ndiyotsika mtengo kwambiri kuposa kulemba zolemba pamanja.

The infographic imamaliza pozindikira kuti ngakhale phindu lowonekera la mayankho owongolera ma tag, ziwopsezo zakulera zakhala zotsika. Komabe, chiwongola dzanja chikuwonjezeka pang'onopang'ono pamene makampani akuzindikira ubwino wogwiritsa ntchito chida choyang'anira ma tag monga njira yowonetsera malonda. Chida ichi chimakhala njira yolumikizirana yodziwika bwino kwa ogulitsa, magulu a IT, ndi ogulitsa mayankho, zomwe zimapangitsa kuti ntchito yonse ikhale yofulumira, yowoneka bwino, komanso yopindulitsa kwa onse omwe akukhudzidwa.

Makampani a Enterprise Tag Management Systems (TMS)

M'munsimu muli mndandanda wa mayankho ogwira ntchito pakampani.

• Adobe Experience Cloud - Kuyesera kuyang'anira ntchito zoperekera kwa makasitomala zaumisiri wonse wamakampani anu otsatsa kumatha kukhala ndi zovuta zambiri. Mwamwayi, Launch Platform Launch idapangidwa ndi kapangidwe koyamba ka API, kamene kamalola zolemba kuti zizitha kugwiritsa ntchito ukadaulo, kufalitsa mayendedwe a ntchito, kusonkhanitsa deta ndikugawana, ndi zina zambiri. Chifukwa chake ntchito zowonongera nthawi zam'mbuyomu, monga kasamalidwe ka ukonde wa intaneti kapena kasinthidwe ka mafoni a SDK, zimatenga nthawi yocheperako - kukupatsani mphamvu zowongolera ndi zochita zokha.

• Ensighten Enterprise Tag Management - Sinthani ma tag ndi ma data anu onse ogulitsa kudzera pa mawonekedwe amodzi, okhala ndi kuphatikiza kopitilira 1,100 kotembenuza. Phatikizani ndikusanja magawidwe azidutswa zamagetsi pamatekinoloje ndi zida kuti muyendetse ROI yayikulu kuchokera pakatekinoloje yanu yaukadaulo kudzera pagalimoto imodzi yosanjikiza.
• Google Tag Manager - Google Tag Manager imakuthandizani kuti muwonjezere kapena kusintha ma tag anu atsamba ndi kugwiritsa ntchito mafoni, mosavuta komanso kwaulere, nthawi iliyonse yomwe mungafune, osakakamiza anthu a IT.

• Tealium IQ - Tealium iQ imathandizira mabungwe kuwongolera ndikuwongolera makasitomala awo ndi ogulitsa a MarTech pa intaneti, mafoni, IoT, ndi zida zolumikizidwa. Pokhala ndi chilengedwe chophatikizira ma verkey opitilira 1,300 operekedwa kudzera pa ma tag ndi ma API, mutha kutumiza ndikuwongolera ma tag ogulitsa, kuyesa matekinoloje atsopano, ndikuwongolera ukadaulo wanu wotsatsa.