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Internet of Zinthu: Kodi IoT ndi Chiyani? AIoT? Kodi IoT Ikutsogola Bwanji Makasitomala Tsopano Komanso M'tsogolomu?

Zinthu pa intaneti (IoT) amatanthauza kulumikizana kwa zida ndi zinthu zosiyanasiyana kudzera pa intaneti, kuwalola kusonkhanitsa, kusinthanitsa, ndi kusanthula deta. Ukadaulo uwu umathandizira zida kuti zizilumikizana wina ndi mnzake komanso ndi ogwiritsa ntchito, ndikupanga chidziwitso chogwira ntchito bwino, chodzipangira okha, komanso chophatikizika.

Msika wapadziko lonse wa IoT ukuyembekezeka kufika pafupifupi $1.6 thililiyoni pofika 2025, kuchokera pafupifupi $248 biliyoni mu 2019.

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IoT Marketing

Kutsatsa kwa IoT kumatanthawuza kugwiritsa ntchito matekinoloje a IoT ndi mabizinesi kutsatsa malonda ndi ntchito zawo. Zimaphatikizapo kugwiritsa ntchito zida zolumikizidwa, deta, ndi zidziwitso kuti mupange njira zotsatsira zomwe mukufuna komanso makonda zomwe zimakulitsa chidwi chamakasitomala ndikuwongolera zomwe makasitomala amakumana nazo. IoT ili ndi kuthekera kosintha malonda popatsa mabizinesi zidziwitso zamtengo wapatali ndikuwathandiza kupanga njira zotsatsira zamunthu payekha komanso zogwirizana ndi zomwe zikuchitika… bola otsatsa akusamala zachinsinsi komanso chitetezo.

Pali zochitika zogwiritsira ntchito IoT pafupifupi m'makampani onse:

  • Ritelo: Ogulitsa amatha kugwiritsa ntchito zida za IoT monga mashelefu anzeru ndi masensa kuti aziyang'anira zinthu, kusanthula machitidwe amakasitomala, ndikupereka zomwe amakonda komanso malingaliro munthawi yeniyeni.
  • Kupanga: IoT imathandizira mafakitale anzeru ndi Viwanda 4.0 kudzera pakusonkhanitsa deta zenizeni, kusanthula, ndi makina opangira okha, zomwe zimapangitsa kuti ntchito ziziyenda bwino komanso kuchepetsa ndalama.
  • Mphamvu: IoT ikhoza kuthandizira kuyang'anira kugwiritsa ntchito mphamvu ndi kugawa bwino kwambiri pophatikiza ma gridi anzeru, magwero amagetsi ongowonjezwdwanso, ndi njira zoyankhira zofuna.
  • Chisamaliro chamoyo: Zida za IoT monga zovala zimatha kusonkhanitsa zambiri za odwala, kulola opereka chithandizo chamankhwala kuti apereke mapulani amunthu payekha, makampeni otsatsa, komanso kuchitapo kanthu kwa odwala.
  • Magalimoto: Magalimoto olumikizidwa amatha kupereka zambiri pamayendetsedwe agalimoto ndi momwe magalimoto amagwirira ntchito, zomwe zimathandizira makampani amagalimoto kuti azipereka chithandizo chamunthu payekha, zikumbutso zokonza, ndi kampeni yotsatsira yogwirizana ndi anthu.
  • Ezolimo: Zipangizo za IoT zitha kuthandizira kuyang'anira thanzi la mbewu, nthaka, ndi nyengo, kulola mabizinesi ang'onoang'ono kutsata zotsatsa zawo mogwira mtima ndikupereka mayankho kwa alimi.
  • Nyumba Zanzeru: Makampani atha kugwiritsa ntchito data ya IoT kuchokera pazida zanzeru zapanyumba kuti apereke mayankho amunthu payekhapayekha kunyumba, maupangiri opulumutsa mphamvu, komanso makampeni otsatsa azinthu zofunikira ndi ntchito.

M'malo mwake, IoT yosonkhanitsira deta, njira yolumikizirana, komanso gwero loyambitsa zochitika zikusintha kale njira zotsatsira:

  • Kutsatsa koyendetsedwa ndi data: IoT imapanga zidziwitso zambiri, zomwe zitha kugwiritsidwa ntchito ndi otsatsa kuti adziwe zambiri zamakhalidwe a kasitomala ndi zomwe amakonda, kulola kuti pakhale kampeni yotsatsira komanso magawo abwino amakasitomala.
  • Contextual Marketing: IoT imalola mabizinesi kuchita nawo makasitomala munthawi yeniyeni komanso munthawi yake, kupangitsa kutsatsa kukhala koyenera komanso kothandiza.
  • Zochitika za Makhalidwe (CX): IoT ikhoza kupititsa patsogolo luso lamakasitomala popereka chithandizo, zogulitsa, ndi mayanjano ogwirizana ndi makonda awo, komanso kulumikizana ndi zomwe zasonkhanitsidwa pazida zolumikizidwa.
  • Maulendo a Makasitomala: IoT ikhoza kuthandiza mabizinesi kukhathamiritsa ulendo wamakasitomala popereka zokumana nazo zopanda msoko komanso zogwirizana ndi zochitika zosiyanasiyana, zomwe zimabweretsa kukhutitsidwa kwamakasitomala ndi kukhulupirika.
  • Kutsatsa kwa Omni-Channel: IoT imathandizira kuphatikiza kosasinthika pamakanema osiyanasiyana, ndikupereka kasitomala wokhazikika komanso wogwirizana.
  • Mwayi Watsopano Wotsatsa: IoT imathandizira mabizinesi kutsatsa malonda ndi ntchito zawo moyenera popereka zokonda zamunthu, kuchitapo kanthu munthawi yeniyeni, komanso zokumana nazo zogwirizana ndi zomwe zikuchitika.
  • Marketing Automation: IoT ikhoza kuphatikizidwa ndi zida zotsatsa zotsatsa kuti zithandizire kutsatsa, kuyang'anira makampeni, ndi kusanthula deta moyenera.

Zachidziwikire, IoT imabweretsanso nkhawa zokhudzana ndi chinsinsi komanso chitetezo cha data, zomwe otsatsa amayenera kuthana nazo kuti apange chidaliro komanso kutsatira malamulo.

Artificial Intelligence ndi intaneti ya Zinthu: AIoT

Kuphatikizana kwa AI ndi IoT kukuchulukirachulukira kosapeweka, makamaka chifukwa cha kuchuluka kwa deta komwe kumapangidwa ndi zida za IoT komanso kufunikira kopanga zisankho mwachangu, zenizeni. Zida za IoT zimapanga zambiri kuchokera kumagwero osiyanasiyana, monga masensa, zida zanzeru, ndi magalimoto olumikizidwa. Kusanthula ndi kukonza deta iyi pamanja kapena kudzera m'malamulo achikhalidwe sikuthandiza komanso kuwononga nthawi.

Zamgululi amatanthauza kuphatikiza kwaukadaulo wa AI ndi zomangamanga za IoT kuti apange machitidwe anzeru, olumikizidwa omwe amatha kusanthula, kuphunzira kuchokera, ndikupanga zisankho motengera zomwe zidasonkhanitsidwa ndi zida za IoT. Pogwiritsa ntchito makina ophunzirira makina, makina a AI amatha kuphunzira kuchokera ku data, kuzindikira mapangidwe, ndi kulosera kapena zisankho mwaokha. Izi sizimangothandiza zochitika zenizeni komanso zimathandizira kukhathamiritsa magwiridwe antchito, kuwongolera magwiridwe antchito, ndikuyendetsa zatsopano.

Pophatikiza kuthekera kosonkhanitsira deta kwa IoT ndi mphamvu yowunikira ndi kupanga zisankho ya AI, AIoT imathandizira machitidwe abwino, odziyimira pawokha, komanso ogwirizana ndi zomwe zikuchitika. Kuphatikizika kwa matekinolojewa kumatha kusintha mafakitale osiyanasiyana, kuphatikiza mizinda yanzeru, chisamaliro chaumoyo, kupanga, ulimi, ndi mayendedwe, popereka zidziwitso zenizeni zenizeni, njira zosinthira, komanso kupititsa patsogolo magwiridwe antchito.

Makompyuta am'mphepete, masensa apamwamba, ma processor amphamvu otsika, mayankho achitetezo, ndi kupita patsogolo kwa kulumikizana opanda zingwe zonse zimathandizira kusintha kwamakampani a IoT. Voice and visual AI zonse zikuphatikizidwa mu mayankho lero. Makina anga otetezera kunyumba, mwachitsanzo, amagwiritsa ntchito AI mumtambo kuzindikira munthu amene akuyenda kutsogolo kwa nyumba yanga ndikuyambitsa makamera anga kuti ayambe kujambula komanso magetsi anga achitetezo kuyatsa.

Infographic iyi yochokera ku TSMC, Tsogolo Lolumikizidwa ndi Lanzeru: intaneti ya Zinthu, imachita ntchito yabwino yowonetsera momwe msika wa IoT ulili pano komanso wamtsogolo.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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