Marketing okhutiraMakanema Otsatsa & Ogulitsa

Zokometsera Zakale Zilimbikitsa: Mukakhala Mukukayika, Pitani Osayankhula

Nthawi zina, ndimakonda kutsatsa ndikupanga njira zazitali zomwe zimasintha malingaliro abizinesi, kukulitsa kulandila kwa mtundu, kugulitsa malonda, ndikuchita bwino kwa kampani. Lero si mmodzi wa iwo.

Dziko lotsatsa pa intaneti likuyaka moto pa waluntha njira ya Old Spice guy.

Ngati ndinu m'modzi mwa ochepa omwe sanamvepo, munthu wa Old Spice ndi wolimbikira kuyankha ma Tweets kudzera pa njira yake ya YouTube. Amayankha anthu omwe ali ndi otsatira ambiri komanso omwe ali ndi otsatira ochepa (koma makamaka AKULU otsatira).

Kodi ndife ozama komanso osayankhula? Mponyeni munthu wowoneka bwino wokhala ndi mawu omveka bwino mu chopukutira ndikumupatsanso zobweranso, ndipo dziko limaziwona ngati wanzeru. Kodi ichi ndi choyambirira? Kodi iyi si kampeni chabe ya Go Daddy boob yomwe idapangidwanso? Ndi zoona kuti chodabwitsa?

Madzulo? Kugonana ndi Mzinda? Achule mu Malonda a Mowa? Mupite kwa Abambo? Mnyamata wakale Spice? Mwinamwake tonse tiyenera kusiya kuyesera kukhala anzeru kwambiri ndi kuzinena pang'ono.

PS: Ndine wozama komanso wosayankhula. Ndimakonda malonda awa, ndipo ndikukhala wachinyengo kwathunthu. Komabe, ndiima ndi mfundo yakuti sindinamvepo fungo la Old Spice kuyambira pamene ndinawona Bambo anga akuchipeza ngati chosungira katundu m'zaka za m'ma 70. Sindikuganiza kuti adachigwiritsapo ntchito. Imafunsa funso:

Kodi ntchitoyi ikugulitsadi Old Spice?

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.