Nthawi Yofufuza, Kufufuza, ndi Disavow Backlinks Kuti Mukweze Masanjidwe Osaka

Liti ndi Momwe Mungafufuzire, Kufufuza, ndi Kusokoneza Toxic Backlinks

Ndakhala ndikugwira ntchito kwamakasitomala awiri m'magawo awiri omwe amagwira ntchito zapakhomo zofanana. Client A ndi bizinesi yokhazikika yokhala ndi zaka pafupifupi 40 mdera lawo. Makasitomala B ndiatsopano ndipo ali ndi zaka pafupifupi 20. Tidamaliza kukhazikitsa tsamba latsopano titapeza kasitomala aliyense yemwe adapeza njira zovutitsa zakusaka kuchokera kumabungwe awo:

  • Reviews - Mabungwewo adasindikiza mazana amasamba omwe ali ndi ndemanga imodzi pa iliyonse yomwe ili ndi zochepa zomwe zili kunja kwa ntchitoyo ndi ziganizo zochepa pakuwunika. Zinali zoonekeratu kuti cholinga chawo apa chinali kuyesa kugwiritsa ntchito mawu osakira a geography ndi ntchito zomwe zaperekedwa.
  • Masamba Achigawo - Mabungwewo adasindikiza masamba ambiri amkati omwe amabwereza zomwe zili muntchito yakunyumba zomwe zidaperekedwa koma adafotokoza mzinda kapena chigawo china pamutu ndi thupi. Cholinga apa chinali chofanana… kuyesa kugwiritsa ntchito mawu osakira a geography ndi ntchito zomwe zaperekedwa.

Ine sindikunena kuti iyi ndi njira kuti sakanakhoza kugwiritsiridwa ntchito, chinali kukhazikitsa koonekeratu komanso mosasamala kwa zomwe zimayang'ana dera ndi ntchito. Sindine wokonda njira iyi konse, tapeza chipambano chodabwitsa pakungofotokozera madera omwe ali m'munsimu, kuphatikiza ma adilesi abizinesi omwe ali m'munsimu, kuphatikiza nambala yafoni (yokhala ndi malo am'deralo). code), ndikusindikiza zambiri zamphamvu patsambalo za ntchitoyo.

Palibe chifukwa chomwe tsamba lakufolerera, mwachitsanzo, silingatchulidwe bwino "Kontrakitala Wofolera" m'magawo onse omwe kontrakitala amagwira ntchito. Ndikadakhala ndikugwira ntchito yokulitsa ndi kukhathamiritsa tsamba limodzi la denga kuposa kutero. pangani ndikutsata masamba angapo a kasitomala.

Choyipa kwambiri, makasitomala onsewa sanali kutsogozedwa ndi tsamba lawo ndipo masanjidwe awo anali asanapitirire chaka chimodzi. Komanso, mabungwe awo anali ndi malowa (ma) ndi bungwe limodzi anali ndi domain registration. Kotero ... ndalama zonse zomwe amaika sizinkawasunthira pafupi kuti akulitse bizinesi yawo. Anaganiza zopatsa kampani yanga mwayi wogwiritsa ntchito njira yatsopano.

Kwa makasitomala onse, tinagwira ntchito kukhathamiritsa kusaka kwawo kwanuko kuwonekera pomanga malo omwe angokonzedwa kumene, kutenga ma drone ndi zithunzi zisanachitike / pambuyo pa ntchito yawo yeniyeni m'malo mojambulitsa masheya, adayambitsa kampeni yojambula, kuwasiyanitsa ndi omwe akupikisana nawo, adawongoleranso maulalo masauzande amkati kumasamba oyenera, ndipo akugwira ntchito yokulitsa kufikira kwawo pa YouTube, malo ochezera, maulalo, ndi maupangiri a makontrakitala opanga.

Pamene Muyenera Kuchita A Backlink Audit

Chotsatira chomwe chinachitika chinali kunena:

  • Client A - omwe tidawagwiritsa ntchito nthawi yayitali, sanali kuwongolera mawonekedwe awo osakira kunja kwa mawu osakira. Tidapitilira kukhathamiritsa masamba, olumikizidwanso kuchokera ku YouTube, kusinthidwa zolozera zopitilira 70… Key anali kuwona mawu osafotokozedwa osasunthira mmwamba… zonse zokwiriridwa patsamba 5 kapena kuzama.
  • Client B - pasanathe sabata imodzi atasindikiza tsamba lawo adanenanso kuti akupeza zitsogozo zabwino, ndipo masanjidwe awo adakwera osakhala ndi dzina mawu osakira.

Pambuyo pofufuza mpikisano wawo ndikukonza masamba awo kwa milungu ingapo, tinayenera kukumba mozama chifukwa chake Client A sinali kusuntha. Chifukwa cha njira zokayikitsa zomwe zagwiritsidwa ntchito kale, tinkafuna kuyang'ana ubwino wa backlinks patsamba lawo. Inali nthawi yoti a kuwunika kwa backlink!

Kufufuza kwa backlink ndikuzindikiritsa maulalo onse kutsamba lawo kapena masamba amkati ndikuwunika mtundu wamasamba omwe backlink ilipo. Kuwunika kwa Backlink kumafuna munthu wachitatu Chida cha SEO... ndipo ndimagwiritsa ntchito Semrush. Kupyolera mu zowunikirazi, mukhoza kuzindikira maulalo omwe amachokera ku malo apamwamba komanso ma backlink oipa (omwe amadziwikanso kuti ndi oopsa) omwe muyenera kuchotsa kapena kudziwitsa Google.

Kodi Ma Backlink Oyipa Ndi Chiyani?

Nayi kanema wachidule wa ma backlinks ndi maulalo oyipa, momwe amagwiritsidwira ntchito ndi ogwiritsa ntchito blackhat SEO, komanso chifukwa chake akuphwanya mawu a Google ndipo ayenera kupewedwa pamtengo uliwonse.

Backlink Audits ndi Diavowing Backlinks

kugwiritsa Semrush's backlink audit, tinatha kuwona bwino madera ndi masamba omwe amatchula malo awo:

kuwunika kwa backlink
Semrush Backlink Audit

Chonde kumbukirani kuti zida ngati Semrush ndizodabwitsa koma sindingathe kusanthula zochitika zonse kwa kasitomala aliyense. Pali kusiyana kwakukulu, mwachiwerengero, pakati pa bizinesi yaying'ono yam'deralo ndi ntchito zapadziko lonse kapena zilankhulo zambiri pa intaneti. Zida izi zimakonda kuchita chimodzimodzi zomwe ndimakhulupirira kuti ndizochepa kwambiri. Pankhani iyi kasitomala:

  • Chiwerengero Chochepa - Ngakhale lipoti ili likuti, wangwiro, Sindikuvomereza. Derali lili ndi chiwerengero chochepa cha ma backlinks kotero kukhala ndi backlink imodzi yoopsa kwambiri - m'malingaliro anga - linali vuto.
  • Quality - Pomwe ulalo umodzi wokha udasankhidwa kukhala poizoni, Ndinapeza maulalo ena angapo omwe anali akuganiza mkati mwa kafukufukuyu koma zidalembedwa m'munsi mwa poyizoni ngati otetezedwa. Zinali pamasamba omwe anali osawerengeka, pamadomeni omwe sanali omveka, ndipo zomwe sizinabweretsere anthu ambiri patsambali.

Kodi Disavow ndi chiyani?

Google imapereka njira yowadziwitsa pamene maulalo oyipawa ali kunja, njirayo imadziwika kuti a disavow. Mutha kuyika fayilo yosavuta yolemba madera kapena ma URL omwe mukufuna kuwachotsa pazolemba za Google posankha momwe tsamba lanu liyenera kukhalira.

  • Sungani - Ndawerengapo zolemba zingapo pa intaneti pomwe akatswiri a SEO amagwiritsa ntchito zida za disavow kuti afotokoze momasuka matani ndi masamba ku Google. Ndine wosamala pang'ono pamachitidwe anga… kusanthula ulalo uliwonse wa mtundu wa tsambalo, kuchuluka kwa magalimoto ake, kusanja kwake konse, ndi zina zambiri. Ndimaonetsetsa kuti ma backlinks abwino amasiyidwa okha ndipo maulalo okayikitsa komanso oopsa amachotsedwa. Nthawi zambiri ndimasankha kusiya gawo lililonse kuposa tsamba.

M'malo mogwiritsa ntchito chida cha Google cha disavow, mutha kuyesanso kulumikizana ndi eni webusayiti kuti achotse ulalo…

Zida za Semrush Disavow

Zida zomwe zimapezeka kudzera pa Semrush zimaganiziridwa bwino kuti zisungidwe tsamba lanu kapena makasitomala anu. mbiri ya backlink. Zina mwazinthu zomwe chidachi chimapereka:

  • mwachidule - lipoti lomwe mukuwona pamwambapa.
  • Audit - mndandanda wokwanira wa backlink iliyonse yomwe yapezeka patsamba lanu, ndi kawopsedwe, tsamba lomwe mukupita, zolemba za nangula, komanso zochita zomwe mungachite, monga kuyitanitsa kapena kuwonjezera domain kapena tsamba ku fayilo ya disavow.
  • Sungani - kuthekera kokweza fayilo yanu yamakono ya disavow patsamba kapena kutsitsa fayilo yatsopano ya disavow kuti muyike mu Google Search Console.
  • kutsatira - ndi kuphatikiza kwa Google Search Console ndi Google Analytics, disavow yanu tsopano ikhoza kutsatiridwa mkati mwanu Semrush pulojekiti kuti muwone momwe idakhudzira.

Nayi chithunzithunzi cha kuwunika kwa backlink … Ndinali kuchotsa zambiri kasitomala ku ankalamulira, chandamale, ndi nangula lemba monga ine sindikufuna mpikisano kuona amene ndikugwira ntchito.

chida chowunikira cha backlink

Fayilo ya disavow yomwe Semrush amakupangirani ndi yabwino, yotchulidwa ndi tsikulo ndikuphatikiza ndemanga mufayiloyo:

# exported from backlink tool
# domains
domain:williamkepplerkup4.web.app
domain:nitter.securitypraxis.eu
domain:pananenleledimasakreunyiah.web.app
domain:seretoposerat.web.app

# urls

Chotsatira ndikutsitsa fayilo. Ngati simukupeza Chida cha Disavow cha Google pakusaka, nayi ulalo womwe mungakweze fayilo yanu ya Disavow:

Maulalo a Google Search Console Disavow

Titadikirira masabata a 2-3, tsopano tikuwona kusuntha kwa mawu osatchulidwa. Disavow ikugwira ntchito ndipo kasitomala tsopano akutha kukulitsa mawonekedwe awo osakira.

Osalipira Zobweza

Ndikulingalira kwanga ndikuti kampani yomaliza yomwe imayang'anira tsamba lamakasitomala ikuchita zobweza zolipirira kuyesa kukweza udindo wawo wonse. Iyi ndi bizinesi yowopsa… ndi njira yabwino yothamangitsira makasitomala anu ndikuwononga mawonekedwe awo akusaka. Nthawi zonse funsani kuti bungwe lanu liwulule ngati likugwira ntchito ngati imeneyo.

Ndidachita kafukufuku wa backlink ku kampani yomwe ikupita pagulu komanso yomwe idagulitsa ndalama zambiri mukampani ya SEO zaka zapitazo. Ndinatha kutsatira mosavuta maulalo kubwerera kulumikiza minda anali kumanga kuti akulitse kuwonekera makasitomala awo. Wothandizira wanga nthawi yomweyo adasiya mgwirizano ndipo adandiuza kuti ndigwire ntchito yochotsa maulalo. Akadakhala opikisana nawo, atolankhani, kapena Google atazindikira maulalowo, bizinesi ya kasitomalayo ikadawonongeka… kwenikweni.

Monga ndidafotokozera kasitomala wanga… Semrush. Ndikukhulupirira kuti masauzande a ma PhD omanga ma algorithms ku Google nawonso angathe. Atha kukhala kuti achulukitsidwa kwakanthawi kochepa, koma pamapeto pake amagwidwa akuphwanya Migwirizano ya Utumiki wa Google ndipo - pamapeto pake - kuwononga mtundu wawo kosasinthika. Osanenanso za mtengo wowonjezera wondipangitsa kuti ndichite kafukufuku, the backlink forensics, eelyo zisyoonto ziyoozumanana kubikkila maano.

Njira yabwino yopezera ma backlinks ndi kuwapeza. Pangani zabwino pazawayilesi zonse, gawani ndikukweza zomwe zili mumayendedwe onse, ndipo mupeza ma backlinks odabwitsa. Ndi ntchito yovuta koma palibe chiopsezo chokhudza ndalama zomwe mukupanga.

Lowani kwa Semrush

Ngati mukukhala ndi nthawi yovuta ndipo mukufuna thandizo, timathandiza makasitomala angapo poyesetsa kukonza injini zosakira. Funsani za athu Kufunsira kwa SEO patsamba lathu.

Kuwulura: Ndine wogwiritsa ntchito mphamvu komanso wogwirizana naye Semrush ndipo ndikugwiritsa ntchito maulalo anga ogwirizana m'nkhaniyi.

4 Comments

  1. 1

    Zili ngati mumadziwa kuti ndimachita izi usikuuno. Kuchotsa ma backlinks onse koma kutsamba loyambira tsambalo posintha ma URL osati 301 kuwawonjezera - PITA yayikulu. Zitenga miyezi koma ndichifukwa chake ndimapeza chipewa chakuda.

    Ndiyenera kuvomereza patsamba lanyumba

  2. 2
  3. 3

    Nditagwiritsa ntchito Link Research and Link Detox ndidakhumudwa kwambiri ndi ntchitoyo ndi zotsatira zake. Palibe zambiri zomwe zidachitika, ndipo sindinathandizidwe kwambiri pakafunika thandizo. Ndinaganiza zogwiritsa ntchito The Link Auditors kuti ma backlink anga asankhidwe nditawona ndemanga zabwino kwambiri pamabwalo osiyanasiyana. Ntchito yawo inali yabwinoko kwambiri! Ali ndi gulu lomwe limakhalapo nthawi zonse kuti likuthandizeni ndi mafunso kapena upangiri. Pogwiritsa ntchito zida za The Link Auditors, ndidatha kupeza maulalo anga onse owopsa, ndikuwachotsa onse. Jason, membala wa timu yomwe ndinalankhula naye, anali wothandiza kwambiri pakuthandizira foni. Ankamvetsera mavuto anga ndipo ankandifotokozera bwinobwino mavuto anga. Akachita izi adandiuza zida zomwe zingandigwire bwino.

    Pogwiritsa ntchito zida za The Link Auditors, ndidapeza zambiri, ndimatha kuwona maulalo omwe amandivulaza ndipo ndimadziwa maulalo omwe akufunika kuchotsa. Kugwiritsa ntchito chida chawo chothandizira chinali chosavuta chifukwa chimangokhala chosavuta komanso mwachangu kwambiri. Ndagwiritsa ntchito zida zosiyanasiyana zochotsera zomwe zakhala zikupezeka pa intaneti, ndipo zawo zinali zabwino kwambiri!

    • 4

      Ndinagwiritsanso ntchito The Link Auditors. Anandithandiza kwambiri pakuwunika kwanga, kundithandiza nthawi yomwe ndimafunikira komanso kundifotokozera vuto langa. Zikomo chifukwa cholemba izi chifukwa ndikuganiza kuti anthu ambiri ayenera kudziwa za iwo. Ntchito yomwe amapereka ndiyabwino kwambiri, yodalirika komanso yosavuta kuyigwiritsa ntchito.

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