Kusinthanso: Momwe Kuvomereza Kusintha Kumakulitsira Mtundu Wakampani Yanu

Kodi Bizinesi Yanu Iyenera Kusinthidwa Liti

Sizikunena kuti kukonzanso malonda kumatha kubweretsa zotsatira zabwino kubizinesi. Ndipo mukudziwa kuti izi ndi zoona pamene makampani omwe amakhazikika pakupanga ma brand ndi omwe amayamba kupanganso.

Pafupifupi 58% ya mabungwe akukonzanso ngati njira yopititsira patsogolo kukula kudzera mlili wa COVID.

Advertising Agency Trade Association

Ife tiri Ndimu mwadzionera nokha kuchuluka kwa kuyikanso chizindikiro komanso kusasinthika kwamtundu kungakupatseni patsogolo pampikisano wanu. Komabe, taphunziranso movutikira kuti mophweka monga kupanganso chizindikiro kumamveka, ndikoposa kupanga logo yatsopano kapena kupeza dzina latsopano. M'malo mwake, ndi njira yopitilira kupanga ndi kusunga chizindikiritso chatsopano - mosadukiza uthenga womwe mukufuna kuti makasitomala anu agwirizane ndi mtundu wanu.

Mtundu wabwino pamapulatifomu onse umachulukitsa kwambiri ndalama za bungwe ndi 23 peresenti.

LucidPress, State of Brand Consistency

Ndipo izi ndikungotchulapo zochepa chabe. Munkhani yachidule iyi komanso yotsimikizika, tikuyendetsani pakukonzanso, kugawana maupangiri, kuwulula misampha yomwe wamba, ndikuwonetsani momwe mungapewere.

Nkhani ya Lemon.io Rebrand

Zimangotenga masekondi 7 kuti mupange chithunzi choyambirira.

Forbes

Izi zikutanthauza kuti masekondi asanu ndi awiri atha kukhala onse omwe muyenera kutsimikizira kasitomala kuti akusankheni pampikisano wanu. Ngakhale izi ndizovuta zokha, kulimbikitsa makasitomala mosalekeza kuti apitirize kukusankhani kumakhala kovuta kwambiri. Kuzindikira uku kwatipangitsa kuchita bwino zomwe tikuchita lero.

Pamaso pa Rebrand:

Ndiloleni ndikuloleni mwachidule mbiri ya lemon.io.

Lemon.io idapangidwa koyambirira mu 2015 pomwe woyambitsa (Aleksandr Volodarsky) adazindikira kusiyana kwa niche yolemba ntchito pawokha. Pa nthawiyo, chizindikiro chinali chinthu chomaliza m'maganizo mwathu. Monga mabizinesi ambiri atsopano, tidalakwitsa koyambirira kwa ulendo wathu, imodzi yomwe idadzitcha "Coding Ninjas." Ndikhulupirireni, zinkamveka bwino panthawiyo chifukwa zinali zachilendo, ndipo tidayika chidwi chathu pakupanga zinthu.

Komabe, tidadzuka mwamwano titazindikira kuti kukula kwabizinesi kwacheperachepera ndipo zomwe zili pawokha sizinali pafupi kukhala zokwanira kuti bizinesi yathu ipite patsogolo. Tinkafunikira zambiri kuposa izi kuti tipezeke m'dziko lopikisana kwambiri lolemba anthu ntchito pawokha. Apa ndipamene nkhani yathu ya rebranding inayamba.

Pali maphunziro ambiri osangalatsa omwe taphunzira paulendo wathu wokonzanso, ndipo tikukhulupirira kuti, pamene tikufotokoza nkhani yathu, mutha kutenganso zingapo zomwe zingapindulitse mtundu wanu.

Chifukwa Chake Kukonzanso Kunkafunikira 

Mutha kukhala mukudabwa chifukwa chake tidayenera kukonzanso komanso kufunika kwake.

Chabwino, kuwonjezera pa mfundo yakuti tinali titadutsa kale nthawi ya Ninjas ndi Rockstars ndikugawana dzina lachikale ndi sukulu ya mapulogalamu ku India, tinazindikiranso kuti tifunika kukhala okonzeka kuti tipulumuke pamsika wopikisana kwambiri. Kagawo kakang'ono ka misika yodziyimira pawokha ndi yodzaza kwambiri kotero kuti njira yokhayo yodziwikiratu ndikukhala ndi mtundu wamphamvu komanso wapamwamba.

Poyambirira, tinkakhulupirira kuti kulephera kwathu kudachitika chifukwa cha kapangidwe kathu, ndipo tidafulumira kupita kwa wokonza ndikumupempha kuti akonzenso blogyo, pomwe adakana mwaulemu ndikuwuza kuti asinthe mtundu wonse. Uwu unali msomali womaliza m'bokosilo, ndipo pa nthawiyo, kufunika kokonzanso chizindikiro kunaonekera. M'malo mwake, tidazindikira kuti tinalibe mtundu, ndipo motero, tifunika kupanga imodzi. Ichi ndi chimodzi mwa zisankho zolimba mtima komanso zopindulitsa kwambiri zomwe tapangapo monga gulu.

Kuphunzira kuchokera ku Lemon.io

Nayi kadulidwe kakang'ono ka momwe tidachitira njira yopangira rebranding. Malangizo athu sakutha; komabe, tidzakhala owolowa manja momwe tingathere ndi chidziwitso cha zomwe takumana nazo. Nachi chidule cha njira zomwe tidatsata:

  1. Tinapanga brand persona ndi mascot amtundu - Ubale pakati pa awiriwa uli motere: Mtundu wanu wamunthu ndiye munthu wamkulu wa nkhani yanu, yemwe angakumane ndi zopinga panjira yopita ku cholinga chawo. Mascot amtundu ndi omwe angawathandize kuthana ndi zovuta zonse ndikukwaniritsa zolinga zawo. Kwenikweni, brand persona imayimira omvera athu kapena makasitomala athu, ndipo mascot amayimira ife omwe cholinga chawo ndikuthetsa mavuto awo.
  2. Tinapeza mapu a Brand Persona's Buying Decision (BPBD). - Mapu a BPBD ndi mndandanda wa zifukwa zomwe zingakakamize omvera athu kuti agule kanthu kwa ife komanso zifukwa zomwe zingawapangitse kuti asatero. Izi zidatithandiza kumvetsetsa zisankho zogula za mtundu wathu komanso kudziwa zomwe zingawalepheretse. Mchitidwewu unaphatikizapo kutchula zifukwa zomwe omvera athu omwe tikufuna kuti asagule kwa ife.
  3. A brand essence matrix - Awa anali ma elevator amtundu wathu omwe amawerengera chifukwa chake komanso momwe bizinesi yathu ilili. Imawonetsa zomwe bizinesi yathu imachita ndikulumikizana ndi zomwe timakonda.
  4. Nkhani Yaku Brand - Nkhani yamtunduwu idatitsogolera ku dzina loyenera kwambiri, lomwe tidatengera.

Zotsatira za Lemon.io Rebranding 

Ubwino wosaoneka wa kukonzanso dzina ndi monga kuti zidatibweretsera chidaliro, kudzoza, kuzindikira tanthauzo ndi cholinga, osatchulanso kuchuluka kwambiri komwe kumatsogolera.

Ndipo, zowona, chomwe chili chofunika kwambiri ndi zotsatira zomwe kusinthika kwatsopano kunali ndi mfundo yathu. Njira yabwino yofotokozera izi ndi ziwerengero chifukwa manambala samanama.

Zotsatira zake zinali zabwino kwambiri ndipo zidatiwona tikufikira pafupifupi 60% ya kuchuluka kwa magalimoto omwe tidapeza m'zaka zisanu zapitazi m'miyezi khumi titakhazikitsa mtundu wathu wa Lemon.io.

Kukonzanso kwathunthu kunatiwona tikusuntha kuchoka kwa alendo a 4K kupita ku 20K pafupifupi pamwezi wathu wabwino kwambiri. Tafika pa chiwonjezeko chochititsa chidwi kuwirikiza ka 5 alendo ndi malonda athu zomwe zatipangitsa kuti tipeze 10M GMV mu 2021. Onani izi:

M'mbuyomu: Kuyika magalimoto a Ninjas kuyambira pomwe kampaniyo idayamba mpaka kukonzanso:

  • Google Analytics Musanabwerenso Lemon.io
  • google analytics musanapangenso dzina 1

Pambuyo: Kupita patsogolo kwachitika m'miyezi isanu ndi inayi yosinthidwanso.

  • Google Analytics Pambuyo Kukonzanso Lemon.io
  • Google Analytics Pambuyo Kukonzanso Lemon.io

Kodi muyenera kupanganso liti ngati ndinu oyambitsa (kutengera zomwe zachitika pa Lemon.io)?

Nthawi ndi chilichonse. Kupanganso dzina kumafuna ntchito yambiri ndipo kumawononga zinthu zambiri, ndipo ndikofunikira kupanga zisankho zowerengeka.

Kodi nthawi yabwino yopangiranso dzina ndi iti?

Ku Lemon.io, tidadziwa kuti inali nthawi yoti tisinthe mawonekedwe agulu lathu pomwe:

  • Sizinali kugwira ntchito! Chodzilungamitsa chathu chachikulu pakukonzanso chizindikiro chinali kuzindikira kuti mtundu wathu wapano sunabweretse zotsatira zomwe tikufuna. Kwa ife, anali ochepa magalimoto omwe timalandira pansi pa "Coding Ninjas". Tidakhulupirira kuti tidayenera kukonza zomwe zili mkati mwathu mpaka tidazindikira kuti tinali osakhazikika pamsika, ndipo tidafunikira kusinthanso kuti tiwonekere.
  • Panali kusintha kwakukulu mu bizinesi yathu - Makampani amasintha nthawi zonse. Ngati bizinesi yanu isintha kapena mwakonza bwino kuchuluka kwa mtundu womwe mukufuna ndipo mukufuna kuyigwiritsa ntchito bwino, kusankhanso kungakhale njira yabwino. Tisanasinthire ku Lemon.io, tidapanganso mtundu wina wowoneka bwino wamakasitomala, zomwe zidatithandiza kupanga zisankho zabwinoko ndikugunda malo oyenera.
  • Tisanakhale otchuka kwambiri - Tidakhala ndi mwayi wopanganso dzina tisanadziwika ndi dzina lakale. Sitingakane mfundo yakuti kuopsa kokhudzana ndi rebranding kumawonjezeka ndi kuwonjezeka kwa kutchuka. Musanazindikiridwe, zoopsa ndizochepa chifukwa anthu sangazindikire.
  • Tinali ndi zinthu zokwanira - Rebranding ndiyofunika kwambiri, kotero ndikwabwino mukakhala kale ndi bizinesi yomwe yakupatsani zida zokwanira kuti muyambitse kukonzanso.

Ndi nthawi iti yomwe siili yoyenera yopangiranso dzina?

Kukonzanso sikuyenera kuchitika popanda chifukwa chomveka. Mukudziwa kuti chilimbikitso chanu chopanganso dzina ndi cholakwika ngati chimachokera kumalingaliro osati zenizeni. 

  • Wotopa ndi kapangidwe ka logo? Kutopa ndi chifukwa chowopsa chosinthira dzina. Kungoti simupezanso chizindikirocho chokongola sizitanthauza kuti muyenera kusintha. Mtengo wake suyenera kupindula.
  • Pamene palibe chomwe chasintha m'gulu lanu - Ngati palibe kusintha kwakukulu m'bungwe lanu, kukonzanso kulibe phindu. Palibe chifukwa chosinthira dongosolo lomwe likugwira ntchito kale.
  • Chifukwa chakuti omwe akupikisana nawo akukonzanso - Palibe chifukwa chopita ndi gulu. Lingaliro lanu lokonzanso chizindikiro liyenera kutengera zosowa zanu komanso kumvetsetsa kwanu zolinga zanthawi yayitali komanso lingaliro lonse.

Kusinthanso ngati ndalama zamtsogolo zabizinesi yanu

Ndizosatsutsika kuti ngakhale kuti nthawi ndi chuma chawonongeka kwambiri panthawi yokonzanso, kubwezeretsanso chizindikiro nthawi zonse kumakhala ndalama zamtsogolo. Chomalizacho chimalungamitsa zonse zomwe zimakhudzidwa ndi ndondomekoyi. Monga tafotokozera m'mbuyomu, ziwerengerozi zikuwonetsa kuwonjezeka kwakukulu kwa malonda titasinthanso. Njirayi inali yokoma mtima pazotsatira zathu zonse komanso mawonekedwe athu akampani. 

Kukonzanso mwaluso kumawonjezera magwiridwe antchito onse akampani, kumalimbikitsa kuyika bwino, kukulitsa misika yatsopano ndi madera ogwirira ntchito.

Njira yopangira chizindikiro kapena kuyikanso chizindikiro ndi ntchito yamisonkho kwambiri yomwe imadziwika ndi kutsika kwambiri kuposa momwe zingawonekere m'nkhani yathu. Pamafunika kukonzekera mwanzeru, nthawi yoyenera, ndi zida zokwanira kuti mukonze bwino ndikupanga mtundu womwe ungafotokozere bwino zomwe mumapeza, ndikukweza mbiri yanu pagulu. Kupanganso dzina kumatanthauzanso kupanga zowongolera kuti zigwirizane ndi nthawi. 

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