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Kodi ndimayika kuti Blog yanga Yamagulu?

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Lachisanu, nditatha msonkhano wachigawo, panali malo ochezera a pa Intaneti ndipo ndidafunsa mafunso ambiri.

Ndikukankhira nthawi yayitali nthawi ina, ndipo ndikuyembekeza kuti izi zithandizire - zikuwoneka kuti panali chidwi chachikulu kuchokera kwa mabizinesi akomweko momwe mawebusayiti ochezera komanso mabulogu angathandizire mabizinesi awo kwambiri.

Funso limodzi lodziwika kwambiri ndilokhudza kuwonjezera blog patsamba lanu lamabuku. Choyamba ndiloleni ndinene kuti sindingavomereze Bwerezerani tsamba lanu lamabuku ndi blog - Ndimakhulupirira mphamvu yamakina, kutsatsa, komanso kupezeka kwa intaneti mwadongosolo.

Makampani nthawi zonse amapindula ndi kuwonjezera kwa mabungwe ogulitsa, komabe, ngati zothandizira (nthawi ndi talente) zilola ndipo kampani ikuloleza (kuwonekera poyera). Funso ndiloti blog yogwirizana iyenera kuphatikizidwa bwanji patsamba latsamba.

Kodi ndiyenera kuphatikiza blog pamalo anga ogulitsa kapena kuyisamalira kwina?

Zotsatira: Kuphatikiza blog patsamba lanu logwirizana kumafunikira kuti musunge umphumphu ndi mtundu wanu wamakampani. Sizitanthauza kuti simungamachite nthabwala kapena kulemba mosabisa… zimangotanthauza kuti anthu azigwirizanitsa zomwe zili ndi kampani yanu kuposa omwe akulemba.

Kulemba pabanja, chipembedzo, kapena ndale kapena kuyaka (kulemba molakwika) pamutu winawake kumakhudza momwe kampani yanu imawonedwera. Muyenera kugwiritsa ntchito mwanzeru kuti muteteze kampani kapena dzina lanu.

Ngati blog yanu imasungidwa padera, ndi mtundu waumwini ndipo imatha kukupatsirani ufulu wambiri polemba. Sindikukuwuzani kuti musankhe wina ndi mnzake - zili ndi inu kuchuluka komwe mukufuna kufotokozera anthu. Ndi blog ya kampani, muyenera kupitiliza kudzifunsa kuti, "Kodi uwu ndi uthenga womwe ndikufuna kuti kampani yathu ilumikizane nawo?"

Pali zotsatira za injini zosaka ndi zokumana nazo za ogwiritsa ntchito polekanitsa bwino blog yanu mkati ndi tsamba lanu. Makasitomala ndi chiyembekezo tsopano ayamba kuphunzitsidwa pamabungwe amakampani ndikuwasaka.

Ngati mufufuza za "Blog Name Name", kodi blog yanu yamakampani ingakhale zotsatira zake? Blog ya wantchito? Makasitomala osasangalala? Yesani ndipo muwone! Izi ndi zotsatira zakusaka zomwe muyenera kukhala nazo (ndipo mutha kukhala nazo) mosavuta.

Kodi Ndiyenera Kuphatikiza Ma Blogs Pa Malo Amakampani Anga?

Njira yosavuta yokhazikitsira blog yanu yamakampani yomwe imagwirizanitsidwa ndi kampani yanu ndiyo kuyipeza mu subdomain kapena subdirectory. Kutchuka kwa "blog" mu URL kudzaonetsetsa kuti yakonzedwa moyenera ndi Ma Injini Osakira:

Kuphatikiza Blog Yanu Ya Kampani

Izi zati, gwiritsani ntchito blog yanu yamakampani patsamba lanu lanyumba! Sindingasonyeze mwachisawawa zolemba patsamba lanu, ndikadangowonetsa maulalo, zolemba, ndi chithunzi cha wolemba kutchuka patsamba lanyumba momwe muli zolembedwazo.

Ma injini osakutsutsani sangakulipireni (zomwe mungachite) chifukwa chobwereza - koma mutha kupindula ndi zomwe zikusintha patsamba lanu.

Chidziwitso: Kuwonjezera chithunzi chanu kuyenera kukhala chinthu chofunikira pa blog iliyonse. Zikuwonetseratu kuti izi ndizolemba zomwe zidalembedwa ndi munthu ndipo sizinalembedwe kudzera pakutsatsa kapena kutsatsa pagulu. O… ndipo chonde onetsetsani kuti SILEmbedwa kudzera pakutsatsa kapena kutsatsa pagulu - palibe amene angakumvereni mukatero.

Mutha kuphatikizira yankho laulere, lotseguka ngati WordPress (Linux-based) kapena Kulemba kwa ASP.NET yankho lake pamakalata a 'blog' anu ndi nkhokwe yanu patsamba lanu, koma khalani ndi mawonekedwe osasunthika kudzera pamutu wachikhalidwe womwe umaphatikizira mawonekedwe amakampani anu.

Ngati muli ndi bizinesi yayikulu, mungafunefune fayilo ya yankho lolemba mabungwe kuyang'anira zomwe zili ndikuzikonza moyenera kupezeka ndi makina osakira.

Kuwerenga kwina kupitilira Kulemba Mabungwe:

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.