Chifukwa Chiyani Kuthamanga Kwa Tsamba Kuli Kovuta? Momwe Mungayesere ndi Kusintha Zanu

Kodi ndichifukwa chiyani Kuthamanga kwa Tsamba kuli Kovuta?
Nthawi Yowerenga: 6 mphindi

Masamba ambiri amataya pafupifupi theka la alendo chifukwa chothamanga tsamba. M'malo mwake, tsamba lofikira la desktop kugunda kwapadera ndi 42%, tsamba lofikira lamasamba abwinobwino ndi 58%, ndipo masamba omwe amabwera pambuyo podina pambuyo pake amakhala pakati pa 60 mpaka 90%. Osakopa manambala mwanjira iliyonse, makamaka poganizira kugwiritsa ntchito mafoni kukupitilizabe kukula ndipo zikukulirakulira tsiku kukopa ndikusunga chidwi cha ogula.

Malinga ndi Google, tsamba lokhala ndi nthawi yayitali yolemba masamba ofikira pamwambaakadali a aulesi masekondi 12.8. Izi zikuphatikiza malo omwe intaneti imapezeka kwambiri ndipo kuthamanga kwa 4G ndi ena apamwamba kwambiri padziko lonse lapansi. 

Kuthamanga kwakanthawi kwamasamba ndikutali kwambiri, poganizira kuti 53% ya ogwiritsa ntchito amasiya masamba patangopita masekondi atatu - ndipo zimangowonjezeka kuchokera pamenepo:

Kuthamanga kwa Tsamba ndi Kuchepetsa Mitengo

Kodi liwiro labwino pamasamba ndi liti, ndiye? Pafupi

Mwamwayi, pali yankho. Tisanafike pamenepo, tiyeni tiwone zambiri zakufunika kwa kuthamanga kwa tsamba.

Chifukwa Chani Tsamba Lofunika

eMarketer akuwonetsa kuti mu 2019 Kugwiritsa ntchito malonda padziko lonse lapansi kudutsa $ 316 biliyoni ndipo akungowoneka kuti achuluke mtsogolo.

Kugulitsa Kwamagetsi Kwamagetsi kuchokera ku 2017 mpaka 2022

Zachidziwikire, malonda akuwononga ndalama zambiri kutsatsa ndikuyembekeza kupindula kwambiri ndi bajeti yawo. Koma, anthu akamadina kutsatsa - ndi tsamba lotsika pambuyo yalephera kutsegula nthawi yomweyo - atha kubwereranso pakadutsa masekondi ochepa, chifukwa chake, bajeti ya otsatsa imawonongeka.

Mtengo wothamanga kwambiri pamasamba ndiwofunika kwambiri ndipo muyenera kupangitsa liwiro la tsamba kukhala patsogolo patsogolo. Nawa ma metriki ndi mfundo zochepa zomwe mungaganizire mukamayesa kampeni yanu yotsatsa digito:

Zolemba Zapamwamba

Sikuti masamba ochepetsa masamba amakhumudwitsa ogwiritsa ntchito, komanso amapangitsa kuti Scores Score avutike. Popeza Quality Score imagwirizana mwachindunji ndi yanu udindo wotsatsa, ndipo pamapeto pake zomwe mungalipire kudina kulikonse, tsamba lotsitsa pang'onopang'ono limachepetsa zambiri.

Mitengo Yotembenuka

Ngati anthu ochepera akungodikirira kuti tsamba lanu linyamulike, ndi anthu ochepa omwe akupeza mwayi wosintha. Akusiya tsamba lanu asanawonepo mwayi wanu, maubwino, kuyitanidwa kuchitapo kanthu, ndi zina zambiri.

Pogulitsa, mwachitsanzo, ngakhale a kuchedwa kwa sekondi imodzi munthawi yamagetsi ingakhudze kuchuluka kwa kutembenuka mpaka 20%.

Zochitika Pafoni

Pakati pa 2016, kugwiritsa ntchito intaneti yadutsa kuchuluka kwama desktop pakompyuta:

Mobile Idutsa Tchati Chowonera Maofesi

Ndi ogula kuwononga nthawi yochuluka pafoni, otsatsa ndi otsatsa anali (ndipo mpaka pano) akukakamizidwa kusintha. Njira imodzi yoperekera Makampu okonzedwa ndi mafoni ndikupanga masamba othamanga kwambiri.

Zomwe zimatibweretsa ku yankho la # 1 liwiro lothana ndi izi.

Masamba Okhazikika a AMP Akulitsa Kuthamanga Kwa Tsamba

AMP, ndi chimango chotsegula yomwe idayambitsidwa mu 2016, imapereka mwayi kwa otsatsa kuti apange masamba owonetsa mphezi mwachangu, osanja omwe amaika patsogolo ogwiritsa ntchito kuposa china chilichonse. 

Masamba a AMP ndiosangalatsa kwa otsatsa chifukwa amapereka nthawi zolemetsa zapompopompo, kwinaku akuthandizira makongoletsedwe ena ndi kutsatsa makonda anu. Amalola kutsegulira kwa tsamba lofulumira pambuyo pake, chifukwa amaletsa HTML / CSS ndi JavaScript. Komanso, mosiyana ndi masamba am'manja, masamba a AMP amasungidwa ndi Google AMP Cache kuti akwaniritse nthawi yofufuza pa Google.

Monga mtsogoleri pakukonzanso pakadina, Instapage imapereka kuthekera kopanga masamba olowera pambuyo pake pogwiritsa ntchito chimango cha AMP:

Masamba Oyenda Achangu (AMP)

Ndi Omanga Instapage AMP, otsatsa ndi otsatsa akhoza:

  • Pangani masamba a AMP atadina pambuyo pake kuchokera papulatifomu ya Instapage, popanda wopanga mapulogalamu
  • Tsimikizani, yesani A / B, ndikusindikiza masamba a AMP ku WordPress kapena kachitidwe kachitidwe
  • Tumizani zokumana nazo zama foni abwinoko, onjezani Zolemba Zabwino, ndikuyendetsa kutembenuka kwina

Kutsimikizika kwa AMP Kutsatsa Tsamba Lamasamba

Kuvomerezeka kwa Tsamba la Mobile (AMP)

Kampani yosinthira kumva ya Eargo yawona zotsatira zabwino kuyambira pomwe AMP idachita izi pambuyo pake:

Masamba Okhazikika a AMP ndi Instapage

Masamba Ofikira a AMP okhala ndi Instapage

Kuphatikiza pakupanga masamba a AMP ndi Instapage, pali njira zina zingapo zomwe mungasinthire kuthamanga kwa tsamba. Nawa atatu mwa iwo kuti muyambe.

Njira zina zitatu Zokuthandizira Kuthamanga Kwa Tsamba

1. Gwiritsani ntchito zida zothamanga tsamba

Tsamba Kuyesa kwachangu kwa Google komwe kumapeza tsamba lanu kuchokera pa 0 mpaka 100 mfundo:

kuzindikira kwamasamba

Kulemba kutengera magawo awiri:

  1. Nthawi yokwera kumtunda (nthawi yonse tsamba limatha kuwonetsa zomwe zili pamwambapa pambuyo poti wogwiritsa ntchito wapempha tsamba latsopano)
  2. Nthawi yodzaza ndi tsamba lathunthu (nthawi yomwe zimatengera msakatuli kuti apereke tsambalo pambuyo poti wogwiritsa ntchito walifunsa)

Kukwezeka kwanu, tsamba lanu limakulitsidwa kwambiri. Monga lamulo la chala chachikulu, chilichonse chapamwamba 85 chikuwonetsa kuti tsamba lanu likuyenda bwino. Otsika kuposa 85 ndipo muyenera kuyang'ana malingaliro omwe Google idakupatsani kuti mukweze magoli anu.

Tsamba la PageSpeed ​​Insights limapereka malipoti patsamba lanu komanso mafoni, komanso limapereka malingaliro pazomwe mungachite kuti musinthe.

Ganizirani ndi Google: Yesani Tsamba Langa, Yoyambitsidwa ndi gulu la PageSpeed ​​Insights, imangoyesa kuthamanga kwama tsamba, mosiyana ndi mafoni ndi desktop. Ndi chisonyezero china cha momwe masamba anu amasungira mwachangu (kapena pang'onopang'ono):

ganizirani ndi kuyesa kwa google tsamba langa

Chida ichi chikuwonetsa nthawi yanu yotsitsa, chimapereka malingaliro achikhalidwe kuti lifulumizitse tsamba lililonse patsamba lanu, kenako limapereka mwayi wopanga lipoti lathunthu.

2. Zithunzi Zokonzedwa Bwino Kwambiri (Kupanikizika)

Kukhazikitsa zithunzi zokakamiza, kusintha kukula, kusinthanso, ndi zina zambiri zitha kuthandiza kupulumutsa mabayiti, kufulumizitsa nthawi yonyamula masamba, komanso kukonza magwiridwe antchito atsamba lam'manja. Pakati pa malangizo ena apamwamba, Google akuti ichotse zithunzi zosafunikira zapamwamba ndi ma GIF ndikusintha zithunzi ndi mawu kapena CSS ngati zingatheke. 

Kuphatikiza apo, tsopano ndizosavuta kuposa kale kutumizira zithunzi zothinikizidwa ndi zosintha chifukwa makondawa amatha kukhala ndi makina. Mwachitsanzo, mutha kukhala ndi zithunzi mazana ambiri zosinthidwa ndikusakanizidwa zokha ndi script, kuchepetsa ntchito yamanja (pomanga masamba a AMP, ma tag azithunzi amtunduwu amadzipangitsanso chimodzimodzi).

Kusankha mtundu woyenera wazithunzi kungakhale kovuta ndi zosankha zambiri zomwe zilipo. Izi zimatengera momwe amagwiritsidwira ntchito, koma nazi zina zofala kwambiri:

  • WebP: Zithunzi komanso zosasintha
  • JPEG: Zithunzi zopanda kuwonekera
  • PNG: Zowonekera
  • SVG: Zithunzi zosasintha ndi mawonekedwe

Google ikulimbikitsa kuyambira ndi WebP chifukwa imalola 30% kuponderezana kuposa JPEG, osataya mtundu wazithunzi.

3. Ikani patsogolo zomwe zili pamwambapa

Kusintha momwe ogwiritsa ntchito akuwonera kuthamanga kwa tsamba lanu ndikofunikira kwambiri monga kusintha kuthamanga kwa tsamba lanu. Ndicho chifukwa chake zithunzi zanu zikakonzedwa, muyenera kuwonetsetsa kuti zaperekedwa nthawi yoyenera.

Taganizirani izi: Pa foni yam'manja, gawo lowoneka la tsambalo limangokhala gawo laling'ono, Pamwamba pa khola. Zotsatira zake, muli ndi mwayi wololeza zomwe zili m'derali, pomwe zinthu zina pansipa zimatsitsidwa kumbuyo.

Chidziwitso: Chomwe chimapangitsa kuti AMP ikhale yapadera ndikuti idakhazikitsa zida zoyikiratu, ndikuwonetsetsa kuti ndizofunikira zokha zokha zomwe zimatsitsidwa kaye.

Kungakhale kovuta kuchepetsa kuchuluka kwa zithunzi patsamba - makamaka pazogulitsa, mwachitsanzo, ndi zinthu zambiri - komabe ndizofunikira kwambiri kuti muchepetse zovuta zazithunzi panthawi yonyamula ndi njira zitatu izi. 

Onjezani tsamba lanu kuthamanga ndi AMP

Ngati masamba anu am'manja ali ndi vuto lakuchepa komanso kutembenuka kotsika chifukwa chothamanga tsamba, masamba a AMP akhoza kukhala chisomo chanu chopulumutsa.

Yambani kupanga masamba a AMP atadina pambuyo pake kuti mupereke mwayi wosakatula mwachangu, wokhathamiritsa, komanso woyenera kwa alendo anu, ndikuwongolera Mapindu anu ndi kutembenuka kwanu pochita izi.

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