Chifukwa chiyani Marketing's Next Power Move Imatengera Chain Supply Chain

Otsatsa sangakwanitse kunyalanyaza msana wa ntchito zawo: mndandanda wazogulitsa. Monga momwe zilili zimafuna kuchulukirachulukira komanso kuchulukirachulukira, momwe magulu otsatsa amasamalirira kulenga ndi kutumiza kwakhala chinthu chodzipangitsa kapena chopumira.

88% ya akatswiri otsatsa komanso odziwa makasitomala amati zomwe zikufunidwa zawonjezeka kawiri pazaka ziwiri zapitazi, ndipo pafupifupi magawo awiri pa atatu aliwonse akuyembekeza kuti izi zikukula kasanu mpaka makumi awiri pazaka ziwiri zikubwerazi.

Adobe

Imeneyo si ntchito yochulukirapo - ndizovuta zomwe zilipo kwa magulu omwe akugwirabe ntchito pamaspredishiti ndi kufalikira kwa ntchito.

Zaka khumi zapitazi zidapereka zida zambiri, zambiri, ndi njira zambiri. Komabe kutsatsa kudakulirakulira, osati mwanzeru. Penapake pakati pa makampeni omwe akuwunikiridwa kwambiri ndi maloto osawoneka bwino amunthu payekhapayekha, mgwirizano udasokonekera. Masiku ano, magulu ambiri amasokonekera pamapulatifomu osamalidwa, njira zosafunikira, komanso mwayi wophonya. Ndipo nthawi AI akulonjeza kuti adutse zinthuzo, sizidzapereka pokhapokha atalumikizidwa ndi zida zomwe zimatha kunyamula katunduyo.

Infrastructure ndiye chain zokhutira. Osati fanizo; njira yeniyeni, yogwiritsira ntchito momwe malonda amafunitsidwira, kupangidwa, kuyang'anira, ndi kutsegulidwa pamayendedwe onse. Ganizirani ngati njira yozungulira ya malonda amakono. Ndipo pakali pano, mitundu yambiri idakali pa chithandizo cha moyo.

Chisokonezo Chimakula Mwachetechete

Zitha kukhala zovuta kwa atsogoleri azamalonda kuwona ming'alu mpaka itakula. Kuchedwa kwa kampeni. Mawu amtundu wosagwirizana m'magawo onse. Katundu wosakwanira bwino. Maola atayika pothamangitsa ndemanga kapena zovomerezeka. Malinga ndi lipoti la Adobe's State of Work,

87% ya ogulitsa amati kuwongolera zomwe zili m'moyo wake wonse ndizovuta. Izi zikutanthauza kuti pafupifupi gulu lililonse likutaya nthawi, luso komanso luso.

Adobe, State of Work Report

Nkhani si kusowa talente kapena khama. Nthawi zambiri, ndizovuta kwambiri pamachitidwe. Magulu akupanga ali otanganidwa ndi ntchito zamanja monga kusindikiza, kutsimikizira mtundu ndi kutsatira, kuika katundu, ndi njira. Izi ndi ntchito makina omwe angachite (ndipo ayenera) kuchita. Koma AI, ngakhale atakhala amphamvu bwanji, amafunikira dongosolo loyenera kuti likhale logwira mtima. Apo ayi, ndi chida china chomwe chimawonjezera phokoso.

AI Si Yankho Popanda Zomangamanga

Mitu yankhani za generative AI (GenAI) kulonjeza kusintha. Koma popanda cholumikizira cholumikizidwa, zida za AI zili ngati zida zanzeru mnyumba yopanda waya. Mutha kupeza zinthu zingapo zowoneka bwino - kujambula mwachangu, chithunzi chopangidwa - koma osati kukweza kwanzeru komwe kumachokera kudongosolo lophatikizika, lanzeru.

Zomangamanga zikakhazikitsidwa, AI imasintha zokolola. Kafukufuku wa Adobe wa 2025 adapeza izi 50% ya oyang'anira akuluakulu amafotokoza malingaliro ofulumira komanso kupanga zomwe zili, kuwathandiza kuchita bwino kuposa anzawo pamiyeso yayikulu yotsatsa. Mabungwe awa si ntchito zokha zokha; akufulumizitsa kupanga, kukulitsa makonda, ndikumasula magulu opanga kuti azingoyang'ana nkhani m'malo mongoyang'ana ma tag.

Kafukufuku waposachedwa walimbikitsa izi:

M'mabungwe omwe atenga AI yotulutsa, 77% amaigwiritsa ntchito pantchito zachitukuko. Chiwerengero chimenecho chimalumphira ku 84% pakati pa magulu otsatsa omwe akuchita bwino kwambiri, omwe amatha kupitilira kukula kwawo ndi zolinga zamakasitomala.

Gartner

Uthengawu ndi womveka: AI imapereka mtengo weniweni, koma pokhapokha italumikizidwa ndi makina opangidwa kuti azitha kukula nawo.

Ndiye, Holdup ndi chiyani?

Kulakalaka si vuto. Kuyanjanitsa ndi. Silos akulamulirabe. Matimu amagwira ntchito limodzi, osati mogwirizana. Njira zogwirira ntchito zachikale zimapitilirabe. Zida sizilankhula. Onjezani kukana kwachikhalidwe ndi umwini wosadziwika, ndikupita patsogolo.

Kuthetsa izi sikukhudza kugula nsanja ina. Ndi za kulingaliranso momwe zinthu zimayendera, ndani yemwe ali ndi chiyani, komanso komwe makina amatha kuyika 80% ya ntchito zomwe sizingafune kukhudza munthu, kotero opanga amatha kuyang'ana 20% yomwe imagwira. Kuwathandiza kuti achite zomwe akuchita bwino kwambiri: lingalirani za kuyang'anira!

Zimatanthauzanso kukonzanso maudindo. Atsogoleri a Ops amakhala omanga oyenda. Magulu akupanga amamasulidwa ku zovuta za admin. Ndemanga zozungulira zimakhala zolimba. Kuyeza kumakhala kuzindikira, osati mopambanitsa.

Tsogolo Lili Patsogolo Kale

Mitundu yoyang'ana patsogolo pamalonda, zaumoyo, zachuma, ndi maulendo zikusintha kale. Sakumenya AI ku machitidwe akale; akumanganso injini. Ndipo ikulipira. Maguluwa akuti a 30% yowonjezera pakugwiritsanso ntchito katundu ndi kutsika kwa 40% nthawi zowunikira, kukwezedwa kwachindunji pakusasinthika kwamtundu komanso luso la kampeni.

Koma uku sikungosewera kwamtundu waukulu. Mfundo - zokha, modularity, kuyanjanitsa - zimatsika mosavuta momwe zimakulirakulira. Gulu lirilonse litha kuyamba popanga mapu akuyenda kwazomwe zikuchitika, kuwona kuchotsedwa ntchito, ndikufunsa kuti: Zikadawoneka bwanji ngati ndangogwira ntchito?

Zaka khumi zikubwerazi sizikhala ndi zida zokweza kwambiri kapena zonenepa kwambiri. Ikhala ya ogulitsa omwe amasokoneza chipwirikiti, kulumikiza madontho, ndikupanga maunyolo omwe amapereka. AI idzathandiza, koma pokhapokha ngati tiyika mapaipi poyamba. Chifukwa chake, ngati gulu lanu likumira m'mapemphero a mphindi yomaliza, kupanganso katundu kuchokera pachiyambi, kapena osatsimikiza komwe kuli chilichonse, yang'anani kumtunda. Mndandanda wazinthu zogulitsira sizongokonza.

Ndi tsogolo.