Zokometsera Zakale Zilimbikitsa: Mukakhala Mukukayika, Pitani Osayankhula

wokalamba zonunkhira

Nthawi zina ndimakonda kutsatsa ndikupanga njira zazitali zomwe zimasinthira malingaliro abizinesi, kuwonjezera kulandiridwa kwa dzina, kuyendetsa malonda ndikukweza bwino kampani. Lero palibe m'modzi wa iwo.

Dziko lotsatsa pa intaneti likuyaka moto pa waluntha Njira ya Mnyamata wakale wa Spice.

Ngati ndinu m'modzi mwa ochepa omwe sanamvepo, mnyamatayo wa Old Spice akugwira ntchito mwakhama poyankha ma Tweets kudzera pa njira yake ya Youtube. Akuyankha anthu omwe ali ndi kutsatira kwakukulu mpaka kwa iwo omwe ali ndi ochepa kutsatira (koma makamaka kutsatira KWAMBIRI).

Kodi ndife osalimba komanso osalankhula? Ponyani munthu wowoneka bwino wokhala ndi mawu omveka bwino mu thaulo ndikumupatsa zovuta zina ndipo dziko lapansi liziwona ngati luso labwino. Kodi ichi ndi choyambirira? Kodi izi siziri chabe Pitani ku kampeni za abambo a boob kupangidwanso? Kodi zilidi choncho kuti chodabwitsa?

Madzulo? Kugonana ndi Mzinda? Kodi achule amagulitsa mowa? Pitani ku Boobs a Adadi? Mnyamata wakale wa Spice? Mwina tonsefe tiyenera kusiya kuyesera kukhala ochenjera kwambiri ndikuzinyalanyaza pang'ono.

PS: Ndine wosazama komanso wosalankhula. Ndimakonda malonda awa ndipo ndikukhala wachinyengo kwathunthu. Komabe, ndiyimilira ndikuti sindinanunkhize Old Spice kuyambira pomwe ndinawawona abambo anga akutenga zinthu zambiri mma 70's. Sindikuganiza kuti adazigwiritsirapo ntchito. Imapempha funso kuti, "Kodi ntchitoyi ikugulitsadi Old Spice?"

44 Comments

  1. 1

    Ndimakonda kampeni iyi! Kodi mwakhala mukutsata mobwerezabwereza pakati pa Old Spice Guy ndi Alyssa Milano? Alyssa adajambulanso kanema yemwe adafunsa Old Spice Guy kuti atumize $ 100k ku thumba lothandizira mafuta atamutumizira maluwa khumi ndi awiri.

    Yankho lake lili pa http://www.alyssa.com/

  2. 2

    Ndikuvomereza kuti ndikuwakondanso, Patric. Limenelo ndi lingaliro langa, komabe. Kodi tisiye ntchito zathu zonse zododometsa ndikutsitsa ndikungolemba mizere yoseketsa ndikupangitsa wina kuti awonetse khungu kuti azigulitsa?

  3. 3

    Ndine munthu wachidziwikire kuti khungu silindichitira kanthu. M'malo mwake, ndi zokambirana zamatsenga zomwe amamupatsa komanso momwe amalankhulira zomwe zimandiseketsa. Tsopano azimayi kumbali inayo atha kukhala ndi lingaliro losiyana.

    Chifukwa chake sindikuganiza kuti izi ndi za khungu. Ndi za kukhala wanzeru. Ndikuganiza kuti kanema wa Toyota "Swagger Wagon" ndi amodzi mwamakanema opanga komanso oseketsa kwambiri (amalonda?) Omwe ndidawonapo. Ndipo inde, zimandipangitsa kufuna kugula Toyota Sienna.

    Ponena za GoDaddy, zowonadi kukopa kwa khungu kumakhala kothandiza. Koma moona mtima, ndidagula kuchokera ku GoDaddy zotsambazo zisanatuluke ndipo sindinagulenso chifukwa chotsatsa. Ngati mawa HostGator ayamba kuwonetsa zotsatsa "khungu" ndimatha kusintha chilichonse chifukwa cha malonda. Komanso sindikanatha kugula dera langa lotsatira kudzera mwa iwo.

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    “Limenelo ndi lingaliro langa, komabe. Kodi tisiye ntchito zathu zonse zodabwitsazi ndikulemba zodandaula ndikulemba mizere yoseketsa ndikupangitsa wina kuti awonetse khungu kuti achite malonda athu? ” - Doug, palibe cholakwika koma muli kutali ndi izi. Old Spice ikukhazikitsanso mtundu wawo kwa omvera achichepere ndi kutsatsa kwanzeru kwambiri. Akugwiritsa ntchito ma mediums angapo, kusindikiza, kanema wawayilesi, paintaneti (YouTube), komanso malo ochezera kuti afikire anthu omwe akufuna. Kodi, monga wotsatsa, munganene bwanji kuti ichi sichingakhale chiyambi chabwino cha kampeni yabwino kwambiri? Chifukwa choti alibe kampeni yothira mafuta sizitanthauza kuti ndikutsatsa koyipa.

  6. 6

    Ndikuganiza kuti 'izi zigulitsa Old Spice' ndi funso lomwe anthu ambiri akuopa kuyankha pakadali pano 🙂

    Ndikuganiza kuti zitero. Zonsezi ndizabwino pamalonda. Ndikuganiza kuti ambiri ayang'ananso ku Old Spice chifukwa takhala tikuganizira za masiku awiri apitawa molunjika… makamaka ngati akugwiritsa ntchito mankhwala ochapira thupi a mayi

    Komabe, kodi chizindikirocho chikuchita chilichonse kuti ndigwirizane ndimaganizo? Kodi ndikulimbikitsa kukhulupirika? Kupatula pakuchita nawo, osati kwenikweni. Ndikuganiza kuti kampeni iyi ndi gawo limodzi chabe lazomwe zikubwera kuchokera pazomwe timatcha kuti kutsatsa.

  7. 7

    Douglass, ntchitoyi ndiyoseketsa. Zimapangitsa anthu kuyankhula za chizindikirocho. Zomwe ndi chizindikiritso chazinthu zomwe abambo anu kapena agogo anu adagwiritsa ntchito, ndiye gawo loyamba pakupangitsa anthu kuti ayesenso. Old Spice yasintha kwambiri popeza amangometa ndevu. Ndikuganiza kuti Old Spice ikupitilira kuseka ndi kuyambitsa ndemanga ala Mnyamata Wosangalatsa Kwambiri Padziko Lonse, kuposa chinthu china chonga nkhwangwa.

    Sindingagwirizane nanu pakufanizira ndi GoDaddy. Zachidziwikire, GoDaddy ikuwongolera Amuna omwe ali ndi malondawa. Ngati Old Spice akanagwiritsa ntchito Chidwi Chogonana kuti agulitse, akanakhala ndi atsikana a GoDaddy akumugwera, mofanana ndi nkhwangwa.

    Ndikuvomereza ndi mfundo zambiri zomwe Patric akupanga, ndipo "Swagga Wagon" ndi malonda abwino, ndipo malonda a Trunk Monkey ndiodabwitsanso. Ndikuganiza kuti Zosangalatsa zimatenga nthawi yayitali ndipo ndizosaiwalika.

  8. 8

    Ndiyenera kunena kaye kuti ndimakondanso kampeni imeneyi. Ndizosangalatsa ndipo anthu amafuna kutenga nawo mbali. Ndi zina ziti zomwe akanapempha.
    Tsopano, funso lanu lokhudza ngati likugulitsadi zonunkhira zakale, ndizotheka. Ndikuganiza kuti anthu ambiri amaganiza za inu kuti "ndizomwe abambo anga amagwiritsa ntchito m'ma 70" koma ndikuganiza kuti kampeni ikuyesera kusintha chithunzi. Ikuyesera kuti achinyamata aziwone ngati chizindikiro chosangalatsa m'malo mwa bambo anga.
    Ndidazindikiranso kuti winawake mu mtsinje wanga wa twitter m'mawa uno akuti atatha kuwona kuwonera kwawo kuli kotseguka kwambiri kuposa kale. Kodi zikutanthauza kuti adzagula? Mwina. Izi zidzafika momwe amakondera kununkhira kwake, koma ndikuganiza kuti ili ndi anthu ambiri osayang'ana zonunkhira zakale m'sitolo yazogulitsa mankhwala kuposa kale.

    Achimwemwe,

    Sheldon, woyang'anira dera ku Sysomos

    Tsopano ndili pa kavalo!

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    Inde, sindingathe kuganiza kuti Old Spice ndiyabwino ndipo imagwira ntchito. Poganizira kuti anthu ambiri akadali nkhumba zakale za Old Spice ngati dzina la Old Man - zimafunsa funso - Kodi pali zotsatsa zokongola, zotsatsa, komanso zotsatsa zomwe zidagwira ntchito? Ndikutsimikizira kuti anali okwera mtengo kwambiri kuposa zoyeserera za Old Spice YouTube.

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    Msungwana wanga adabwera kunyumba usiku watha ndikundiuza kuti adatenga Old Spice ndikumununkhiza koyamba dzulo chifukwa cha makanema amenewo. Anapezeka kuti amakonda, ndipo akufuna kuti ndiyese.

    Kukula kwachitsanzo chimodzi, zowona, koma mkati mwa chitsanzocho chikugwira ntchito. 🙂

  13. 13

    Adakwanitsadi zomwe mitundu yambiri ingakonde kukhala nayo masiku ano (kampeni yoyendetsedwa ndikufalikira ndi wogula), ndipo Old Spice pamapeto pake 'yasinthanso'. (Um… zinali zosangalatsa konse? Ndikuganiza kuti mwina ndidali wamng'ono kwambiri ndidziwa zambiri za Old Spice ..)

    Kwa ine, kutsatsa kwamtunduwu sikuti kumakupangitsani 'kukhulupirira' chizindikirocho, monga pa GoDaddy (kutsatsa tsamba lawebusayiti kukhala chinthu chomwe chimafunikira kukhulupilira - kununkhira kwamunthu, osati kwambiri) koma ngati ndawona Okalamba Zonunkhira pa shelufu ya malo ogulitsira mankhwala, mwina nditha kuzinunkhiza tsopano, kuti ndiwone momwe akununkhira 🙂 Ndili pachibwenzi ndi chizindikirocho, ndili ndi chidwi ndi chizindikirocho… zonsezo ndizofunika, sichoncho?

    Osalankhula ndibwino. Munthu wosalankhula amafikirika; chachikulu. Chitsiru ndi kuthawa. Koma simungatchule izi osayankhula. Ndiwanzeru, komanso kugonana. Kuphatikizana kosatheka kukana. 😉

  14. 14

    Ndizosangalatsa kumva malingaliro otsutsana m'malo mwake, koma kampeni iyi ndiyosiyana kwambiri ndi zotsatsa za GoDaddy Super Bowl. Osayerekezera bwino. Osati maapulo maapulo, ndi maapulo oti ribeye.

    Chofanana chokha ndi kampeni ya GoDaddy ndi gawo "lowonetsa khungu".

    Ndikuvomereza kuti khungu chifukwa cha khungu ndilopanda pake komanso osayankhula ngati ndizo zonse zomwe zidali koma pakadali pano zimagwiritsidwa ntchito moyenera kuchitira nawo kampeni yokopa kwambiri.

    Umboni? Sindikuganiza kuti atsikana ambiri amagawana zotsatsa zopanda pake za GoDaddy ndi anzawo komanso ma network. Kapenanso, anyamata ambiri adagawana ndikupitiliza kugawana zotsatsa za Old Spice, ngakhale anali ndi munthu wopanda malaya ngati chinthu choyambirira. Chowonadi chakuti ali ofunitsitsa kutero chikuwonetsa kuti "khungu" si chifukwa chomwe akugawana.

    Zotsatsa za GoDaddy zinali njira imodzi yotsatsira, sichoncho? Panalibe kusintha kwamunthu ndipo palibe njira yoti "ndithandizire" ndi Danica Patrick mwachindunji. Chimodzimodzi ndi zitsanzo zanu zina. Ngakhale munthu wachikulire wa Spice sayankha munthu wina yemwe amufunsa funso, akuyembekeza kuti ayankha ndipo ayankha zambiri kusiyanitsa ndi GoDaddy, Twilight, Sex ndi City komanso achule m'malonda a mowa .

    Ndiwochita ndi kudzipereka komwe kumapangitsa izi kukhala zosiyana. Wogulitsa wanzeru nthawi ina adandiuza kuti kutsatsa maimelo onse kuyenera kukhala 1) kuyembekezeredwa 2) payekha komanso 3) yoyenera. Makampani ambiri sangathe ngakhale kutengera ndi imelo ndipo Old Spice adakwanitsa kuchita izi ndi kampeni yotsatsa.

    Mukuganiza chiyani?

  15. 15

    Sabata yatha isanachitike, sindikukhulupirira kuti ndanenapo mawu oti 'Old Spice' pokhapokha nditanena nthabwala za fungo la nkhalamba. Komabe, inenso ndamwa kampeni ya 'Old Spice' yapa media yapa Kool-Aid. Zimandisangalatsa. Ndizopatsa chidwi. Zimandipangitsa kufuna kuthamangira ku Twitter ndikubwera ndi chinyengo china pokhulupirira kuti Old Spice Guy andipangira kanema. Kodi zikukhudzana bwanji ndi kugonana kwake? Ayi. Ndimalingaliro a kutchuka kwakanthawi (inde, ndine wosazama), chibwenzi chozizira bwino ndi mtundu (kaya ndigule kapena ayi) ndichinthu chosangalatsa kwambiri kugawana ndi anzanga. Kodi chisangalalo chonsechi chandigulitsa? Ayi. Koma ndikukuwuzani kuti nthawi ina ndikadzakhala pa shelufu, ndipanga pamwamba pa m'modzi mwa anyamata oyipa ndikunyamula. Pali chotchinga chimodzi chofunikira kwambiri pakati pa msonkhano waukulu ndi ine kuwononga ndalama kumsika. Ndicho malonda. Ngati sizikununkhira, gwirani ntchito bwino ndikupereka ndalama zomwe sindikuchita. Zabwino pa Old Spice pondikakamiza kuti ndiyike chizindikiro chawo momwe ndingaganizire.

  16. 16

    Per @davefleet:

    - Kudziwitsa: Fufuzani
    - Kukambirana: Fufuzani

    Umu ndi momwe ntchito zotsatsa zambiri zimatha kupitilira, komabe kwa ine izi zapita patali:

    - Kulingalira (onani pamashelefu ndi KUZINDIKIRA, lingalirani za izo): Fufuzani
    - Kugula Kokha: Fufuzani

    Ndikutha kuwona gf yanga (ikadakhala kuti ili ku Canada) ikuyima, kununkhiza ndikufuna kuyesa kwa ine chifukwa cha izi. Itha kungoyendetsa kugula kamodzi pa 1/20 ya owonera, koma panthawiyi ndi ntchito yaogulitsa kuyendetsa kugula mobwerezabwereza.

    Ndizopambana m'mabuku anga, zomwe ndizovuta kunena chifukwa ndizosaya. Wophedwa mwanzeru, woseketsa, wophatikizidwa mwamatsenga pazanema koma osazama. Ndipo ndimakonda.

  17. 17

    Lingaliro la malondawa ndi:
    1. Wonjezerani kuzindikira. Wachita.
    2. Yambani kukambirana. Wachita.
    3. Awuzeni anthu azindikire Old Spice m'mashelufu. Ndachita (werengani ndemanga pamwambapa).
    4. Pangani anthu kuti agule malonda. Apanso, zachitika. Zachidziwikire kuti manambala akubwerabe koma ndazindikira kale kuti anzanga akuyesera ngakhale abambo awo anali kuwagwiritsanso ntchito tsikulo.

    KOMA sindinapite patali ndikungoyitcha kuti nkhani yabwinoko pazanema panobe. Kodi ndizopambana pakudziwitsa anthu za mtundu wawo? Hellz inde. M'malo mwake, ndili ndi chiwerengero chokhudza yemwe angapambane mkangano pakati pa Old Spice guy ndi Dos Equis (poganiza kuti Chuck Norris kulibe chifukwa tonse tikudziwa kuti apambana) KOMA kufikira nditawona manambala ogulitsa malonda pakadali pano agwiritsidwa ntchito ngati kampeni yodziwitsa anthu. :) Funso ndiloti kodi mungakondedwa komanso kusunthira malonda?

    Mutha kukonda mnyamata wa Dos Equis, koma mumakonda mowa wa Dos Equis? Kodi mudagula kamodzi pambuyo pamalonda oyamba? Kodi mupitiliza kugula pambuyo pake? Ngati pali kusagwirizana pakati pa chizindikirocho ndi chinthucho muzingogula chimodzi chomwe sichiri cholinga chomaliza. Mukufuna kupanga kukhulupirika kwamtundu - ziribe kanthu momwe mawuwo amakhudzira.

    Mukuganiza kuti sindine wokhazikika?
    Ndiyimbireni koma ndichenjezeni: Ndine wokonda osati womenya nawo nkhondo koma inenso ndimumenya kotero musapeze malingaliro aliwonse.
    Tsopano yang'ana mkazi wako, tsopano ndiyang'ane. Ndili pahatchi.

    Malawi.

  18. 18

    Usiku wina ndikuyenda timipata ta golosale ndidakumana ndi Old Spice. Ndikadapanda kukhala ndi zimbudzi zambiri zomwe ndidagula kuti ndiyesere. Ntchitoyi ikukankhira patsogolo pamtima ndipo umboni wosatsimikizika ukuwonetsa kuti ikugulitsa kapena awiri.

    Zomwe ndimakonda pamsonkhanowu ndikuti zimamvetsetsa chikhalidwe cha intaneti. Gululo silinali kungopha chabe, anali kumvetsera ndipo anali kuyankha. Kukopana ndi Alyssa Milano, mpaka kutumiza maluwa kunyumba kwake. Kupereka kwa ukwati. Kuyankha kwachindunji kwa wina wopanda womutsatira wamkulu yemwe amaseka kuti Old Spice Man amangolankhula ndi anthu otchuka. Kuperekedwa kwa ma soundbites kuti gulu la reddit lipange http://oldspicevoicemail.com

    Kodi uwu ndi luso lapamwamba? Ayi. Komano, kodi kugulitsa sopo kunali luso lapamwamba kwambiri?

    Ndili ndi chidwi chofuna kudziwa zotsatira za P & G zomwe zidzawone kuchokera pamsonkhanowu ndipo ndingakonde kudziwa momwe kampeni yaposachedwa iyi ikufananirana ndi malonda oyambira mbale, malinga ndi zomwe zikuwoneka komanso malonda.

    … Kumwetulira monocle P_ ^

  19. 19

    Mukudziwa kuti mukudziwa bwanji kuti iyi ndi kampeni yopambana?
    Chifukwa cha momwe amalandirira. Mukulondola pakufufuza kwanu koma kumapeto kwa tsiku kutsatsa kuli ngati zaluso. Ngati anthu akuganiza kuti ndi zabwino, ndiye kuti ndizabwino ngakhale zitakhala zosaya, zocheperako, zosokoneza, zoseketsa, zotopa, zopunduka, zilizonse. Zoseketsa ndizoseketsa, zabwino ndi zabwino ndipo zotsatira ndizofunika.

    Anthu ambiri m'munsimu awonetsa kale anthu kuti akuganizira kale, kuyesa ndikugula chinthu chomwe palibe wazaka 60 adagula kwa zaka 20.

    Amuna awa adalimbikitsa ena mwa otsogola kwambiri odziwa zamatsenga kuti adumphe ndikulimbikitsa kampeni yawo ndikupatsanso mbiri yabwino mumsewu. China chake ndizopangidwa zochepa kwambiri zomwe zimachitapo.

    Uku ndiye kuthamanga kwanyumba!

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    Ndikudziwa kuti pano ndimagwiritsa ntchito zonunkhira zakale ndikuti ndidayamba kuzigula nthawi yamalonda odziwika akuti 'Ndili pa kavalo'. Kodi ndizothokoza kwathunthu pamalondawa? Sindikudziwa.

    Kaya titha kuyeza bizinesi yatsopano ndi kampeni iyi kapena ayi kwa ine, sichotsatira chofunikira kwambiri. Ndikuganiza kuti, monga a Jeremy Wright akuwonetsera m'mawu ake, kuti zokambirana ziyenera kuwonedwa ngati muyeso woyenera chifukwa zokambirana zabwino zimatanthauzira zomwe zimadziwika ndi momwe zimakhalira ndi anthu. Social Media ndi njira yabwino yolola kuti chizindikiritso chizitsogoleredwa ndi ogula, chomwe chimalola kuti igwirizane kwambiri ndi wogula. Ndikumva kuti Old Spice yakhumudwa ndi zomwe iwowo kasitomala amamva ngati 'gawo la timu' titero.

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    Kugwirizana ndi Clay pansipa ... GoDaddy amalephera chifukwa sapereka chilichonse chosangalatsa, chopanda ma boobs, ndipo mukudziwa zomwe ... kuwonetsa ma boobs mu 2010 ndiwothandiza ngati Hollywood 'Blockbuster' yomwe ili ndi 'zotsatira zapadera' koma palibe nkhani ... Jurassic Park idaphwanya nkhungu (ndipo anali ndi nkhani yokwanira yokwaniritsa tsikulo)… koma kodi mukukumbukira, o sindikudziwa kukonzanso kwa 'Godzilla'… kanema Matthew Broderick amafunitsitsa kuti asamvepo za, konse, konse, konse za ... zamanyazi Mateyo.

    Zotsatsa za GoDaddy = chosinthira choyipa cha Godzilla… Old Spice = kanema watsopano Woyambitsa (kungobetcha kuti ndi kolimba, simunakuwone)… koma kuphatikiza kwa zochititsa chidwi zowoneka bwino komanso nthano yodabwitsa yolanda omvera ngati zosangalatsa.

    Poterepa, zotsatsa za Old Spice zinali zoseketsa ndipo njira ndi momwe amalumikizirana ndi anthu anali 'anzeru' kwenikweni ... inali nthawi yabwino basi.

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    Pepani Chris! Sindikuganiza @GuyKawasaki ndi @AlyssaMilano si omvera 'achichepere'. Komanso, zoulutsira mawu si omvera 'achichepere'. Zochitika zikuwonetsa kuti azaka zapakati pa 30s ndi kupitilira apo ali ndi chiwopsezo chachangu kwambiri chololedwa m'mankhwala ochezera. Uku kudali kusewera kwa ma virus ... kuloza kwa anthu pa intaneti omwe ali ndi omvera ambiri, kutengera chidwi chawo (ndi EGO yawo) ndikuchita zomwe zimawapangitsa kuti azikambirana za Old Spice.

    Sindinanene kuti inali malonda oyipa, ndikungofuna kudziwa ngati kutsatsa kumene kungagwire ntchito.

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    Kusanthula kwanu kwa Old Spice stunt = BODZA.

    Mavidiyo a Old Spice anali anzeru osati bc ya chilichonse pazenera, koma bc zomwe akunena ndizodabwitsa. Ndikutsimikiza kuti ndi zinthu ziwiri: (a) akuyankhula nafe ndipo (b) zomwe akunena ndizanzeru. Kuchuluka kwa chidziwitso chomwe adabweretsa m'mayankho awo ndi achidule komanso osavuta. Amadziwa bwino choti anene, ndipo nthawi & nthawi yoyankhira ndizomwe timasangalatsidwa nazo. Timazolowera kuzolowera umunthu, osadziwika pomwe tikusaka pa intaneti, kotero kuti kuyesayesa kulikonse koti tibwererenso kwa Joe Everyman (kutanthauza kuti tithane nawo) kumalandiridwa ndi manja awiri. Kodi ndichifukwa chiyani magulu achifwamba afala kwambiri pakadali pano? Pachifukwa chomwecho (koma chokhudzana ndi zomwe takumana nazo mu polisi). Siziyembekezeredwa kwenikweni pa intaneti chifukwa pafupifupi chikhalidwe chachiwiri chimasochera. Old Spice adapanga mwayi wolankhulidwa momveka bwino kwambiri, ndipo ngati titenga nawo mbali, timafuna kuphatikizidwa ndi Joe Everyman So eya.

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    Ndimagwiritsa ntchito mankhwala osamba a Old Spice. Palibe mankhwala onunkhiritsa kapena china chilichonse. Zogulitsa zawo ndizabwino kwambiri. Ndidapeza kuti ndizoseketsa pomwe malondawa adayamba kuwonekera.

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    Ndi achichepere kuposa abambo anga, ndiye inde omvera achichepere! 🙂 Adali ndi makanema apa TV asanafike pa TV ... akadali njira yolondolera njira zambiri yomwe ikuwoneka kuti ndi gawo la kampeni yayikulu. Umboni nthawi zonse umakhala # 's choncho tiyenera kudikirira kuti tiwone ngati zagwira ntchito. Pakadali pano zikuwoneka kuti zikugwira ntchito… zinakupangitsani kuti mulembe za izi… ndipo podziwa kuti ndinu otsatsa anzeru nokha, ndikukuwuzani kuti mumadziwa kuti izi zithandizanso kukambirana zambiri ndikuphatikizanso madzi juice

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    Kodi kuyendetsa ndalama ndizofunikira kudziwa ngati kampeni iyi ndiyabwino kapena ayi? Nditha kupempha kuti ndisiyane chifukwa zitha kumveka kwa ine kuti 26 ndemanga pa nkhani yanu yokha, ma tweets osawerengeka (mamiliyoni mwina) ndi machitidwe ena pazankhani zonse zikuwonetsa nkhani yakutsatsa kwapa TV.

    Ngakhale kulibe kuwonjezeka kwachinyengo pamalonda ndizovuta kunena kuti kuwonjezeka kwa kuzindikira ndi kuyambitsa msika watsopano kulibe phindu ndipo kumapereka nsanja yotsatira.

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    Aleksandra,

    'Zogula zina' kapena ngakhale kukopa pazogulabe mwina sizingakhale ndi Kubweza pa Investment kofunikira kuwonetsa kupambana pantchito ngati iyi.

    Doug

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    Ndikugulitsanso kugulitsa Zonunkhira Zakale - chifukwa chake chimapangitsa kuzindikira nthawi ina mukadzakhala m'sitolo mudzawona kuti Old Spice ya lero si Old Spice yomweyi yomwe abambo anu adavala m'ma 1970. Akukulitsa mzere wawo kwambiri ndipo zina mwazinthu zatsopanozo ndizabwino kwambiri.

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    Marty,

    Akuluakulu athu omwe takhala kwakanthawi tawona misonkhano yambiri ngati iyi ikubwera. Tawona aliyense akufuula kuchokera padenga la misonkhano yokongola, kungowona mitengo yamasheya ndi malonda zikupitilira kugwa pambuyo pake. Ichi ndichifukwa chake ndikutsutsa kampeniyi. Ndimakonda ndekha ndipo ndimachita chidwi ndi phokoso lomwe ndimamva ...

    Doug

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    Tinagwirizana pa mfundo zonse… kupatula funso kapena kusungitsa gawo loti ngati kampeni yapambana kapena ayi.

    Slam dunk, pakampani iliyonse, ndiyofunika kukhala ndi malonda otsatsa NDI zinthu zodabwitsa. Sindikukayikira kuti kampeni iyi ipezerera anthu kuti agule… koma ngati zinthuzo "zikununkha" (pun zomwe akufuna), ndiye kuti simungayimbe mlandu wotsatsa.

    Mwanjira ina, ndikukhulupirira cholinga cha kampeni - ya Old Spice kapena Dos Equis - ndi 'Yesani malonda anga' ... osati 'Khalani woimira kumbuyo kwa malonda anga onse'. Mwakutero, kampeni iyi ya Old Spice ndiyopambana WILDLY!

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    Zowona koma chinali cholinga chakuchita izi? Mwachiwonekere akuyesera china chatsopano, kuyesa kukonzanso mtundu wa Old Spice ndikupangitsa kuti ukhale wosangalatsa kwa achinyamata. Pamapeto pake izi zidzabweretsa kugulitsa koma chinali cholinga cha kuyesayesa uku kapena cholinga chake chinali chokhudzana ndi kuzindikira ndi kusinthanso chinthu chomwe chimadziwika kuti ndichachikale chachimuna? Tsopano ali ndi nsanja yayikulu yomwe angapite patsogolo ndikulimbikitsa malonda ndi malingaliro oyendetsa galimoto. Kodi sizopambana? Kodi sizinayendetsedwe ndi malo ochezera?

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    Sungani pansi? Inde. Kupanda kutero sizingafalikire. Nachi zochitika chenicheni. Chifukwa Old Spice idakhazikitsa kampeni yawo yolimbikitsa ma virus kuti akalimbikitse zokambirana zosatsatsa ngati izi, anyamata angapo omwe ndikudziwa ali pano akungokhalira kuda nkhawa za malonda awo. Tsopano ndikumverera kuti ndiyenera kukawona gawo la alumali lakale nthawi ina ndikapita kusitolo. Adangopambana kasitomala watsopano.

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    Ndikuvomereza ndi Adam, nkhani zopambana zenizeni zili m'makampeni okonzanso makampani monga Dominoes ndi Old Spice amatha kupyola zomwe zimapangitsa kuti anthu azitha kuwunika ndikuwunika - ndiye kuti mwachiyembekezo asintha malingaliro awo potengera malonda. Inde, zochitika zambiri pamapulatifomu azama TV ndi bizinesi yayikulu ndizovuta kuziwona ndikusintha kwachindunji kwa ndalama, koma phindu lomwe limapangitsanso zokambirana zenizeni ndichachikulu.

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    Ngati ndi osalankhula komanso osavuta, bwanji osakuchita? Mawanga ndi owala chifukwa anthu akukamba za Old Spice. Nyengo. Chidwi.

    Mfundo yanu ndi yovomerezeka koma yosafunika. Ndikutsatsa & ndipamwamba pakunena kwake. BTW, ndikuganiza kuti repartee wotsatsa ku Old Spice ndiwanzeru pang'ono kuposa GoDaddy.

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    Amuna, mukusowa gawo lofunikira pamsika… Kampeni iyi siimakhudzidwa ndi amuna… Ndi ya azimayi. Timagulira zinthuzo kwa amuna athu, ndi zibwenzi. Ndipo timakonda kampeni ..: *

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    Inde, kampeni iyi ikugulitsa zinthu zambiri za Old Spice.

    Malinga ndi Neilson Co Sales yakwera ndi 11% pamasabata 52, ndipo m'miyezi itatu yapitayi, malonda adakwera 55% ndipo mwezi watha, adakwera ndi 107%. http://bit.ly/brandweek-old-spice (Brandweek Julayi 25, 2010)

    Kugulitsa kwa Red Zone kudafika $ 1.6 miliyoni kwa milungu inayi yomwe idatha pa Julayi 11, 49% idalumpha pakadutsa milungu inayi ya Feb. 21, zomwe SymphonyIRI akuwonetsa. Zina zinayi zakale za Spice Body Wash zikuwonetsanso kukweza. Kugulitsa konsekonse kwa Old Spice Body Wash kudakwera 105 peresenti panthawiyi

    Ngati manambalawa ndi olondola, zikuwoneka ngati kupambana kopambana kwa ine.

    Pre 2010 "Zonunkhira Zakale = Zakale Zakale!"
    Post 2010 "Old Spice = Munthu Wokwera pahatchi aliyense akukambirana ndikugawana nawo kudzera pa Social Networks"

    KONDA!

    Harrison

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