Marketing okhutiraFufuzani Malonda

Wordcount: Ndi Mawu Angati Pa Positi Ndi Yabwino Pakusaka Masanjidwe ndi SEO?

Chimodzi mwa zinthu zatsopano za tsamba langa zomwe ndagwirapo ntchito chaka chatha ndi kusonkhanitsa zilembo ife tiri nazo tsopano. Sikuti ikungoyendetsa nkhani zambiri patsamba lathu, komanso zomwe zili patsamba lathu zili bwino kwambiri.

kusanja kwachidule martech zone

Izi zitha kukhala zodabwitsa kwambiri kwa ambiri aiwo gurus kunja uko kungakulimbikitseni kulemba 1,000+ mawu amawu kuti mukweze pa injini zosaka. Ma acronyms omwe ndagawana nawo bwino amakhala ndi mawu opitilira mazana angapo.

Kukankhira mawu ambiri ndi vuto lalikulu m'makampani athu, ndipo kukuyendetsa nkhani zoyipa, zakutali, zopusa zomwe zikungokhumudwitsa owerenga anu. Ngati ndidina pazotsatira zakusaka, ndikufuna yankho ku funso langa…osati tsamba lomwe ndiyenera kuyang'anamo kwa mphindi khumi kuti ndipeze zomwe ndikufuna.

Nkhani ndi iyi causation motsutsana ndi kulumikizana. Chifukwa zambiri zabwino komanso zolumikizidwa kwambiri pa intaneti ndizozama mozama, akatswiri atenga izi kutanthauza kuti mawu ochulukirapo amafanana ndi kusanja kwakukulu (kuyambitsa). Ayi, sizimatero…ndikungolumikizana chabe. Zambiri, zakuya zitha kukhala ndi mawu okulirapo komanso kusanja bwino chifukwa ndizofunika komanso kugawana nawo. Koma izi sizikutanthauza kuti zinthu zazifupi sizofunika komanso sizingakhale zabwino, nazonso! Ikhoza mwamtheradi, ndipo tsamba langa ndi umboni wa izo.

Wordcount ndi SEO

Palibe kuwerengera mawu komwe kumatsimikizira kukhathamiritsa kwa masanjidwe akusaka kwachilengedwe (SEO). Utali wa nkhani ndi chinthu chimodzi chomwe akatswiri osaka amaganizira akamasankha tsamba. M'malo mongoyang'ana pa kuchuluka kwa mawu, ndikofunikira kuika patsogolo ubwino ndi kufunika kwa zomwe mukulemba.

Kumawonedwe athu kuchuluka kwa mawu patsamba sizinthu zabwino, osati kusanja. Chifukwa chake kungowonjezera mawu ochulukirapo patsamba sikupangitsa kuti likhale labwino.

John Mueller, Google

Ma injini osakira ngati Google amafuna kupatsa ogwiritsa ntchito zotsatira zothandiza komanso zodziwitsa. Amaganizira zinthu monga kufunika, kukhudzidwa kwa ogwiritsa ntchito, ma backlinks, utsogoleri watsamba lawebusayiti, komanso chidziwitso chonse cha ogwiritsa ntchito. Ngakhale kuti zolemba zazitali zimatha kupereka zambiri zakuya komanso kukhala ndi mwayi wofotokoza mawu osakira ambiri, zolemba zazifupi zimathanso kukhala bwino ngati zikupereka zofunikira.

M'malo mongowerengera mawu enaake, lingalirani malangizo otsatirawa kuti muwongolere zolemba zanu kuti zikhale zosaka bwino:

  1. Ubwino wazinthu: Yang'anani pakupanga zinthu zapamwamba, zofufuzidwa bwino, komanso zokopa zomwe zimakwaniritsa zosowa za omvera anu. Perekani zambiri komanso zofunikira zomwe zimayankha funso la wogwiritsa ntchito.
  2. Kukhathamiritsa kwa mawu ofunika: Chitani kafukufuku wamawu osafunikira ndikuphatikiza mawu osakira oyenera mwachilengedwe m'nkhani yanu yonse. Komabe, pewani kuyika mawu osakira, chifukwa zitha kuwononga kusanja kwanu.
  3. Kuwerenga: Onetsetsani kuti zomwe mwalemba ndizosavuta kuwerenga ndikumvetsetsa. Gwiritsirani ntchito timitu ting’onoting’ono, zipolopolo, ndi ndime kuti muwongolere kuŵerenga ndi kulekanitsa nkhaniyo.
  4. Meta tag: Konzani chizindikiro chanu chamutu ndi mafotokozedwe a meta kuti mupereke chidule chachidule komanso cholondola. Phatikizani mawu osakira pomwe mukusunga kufotokozera kokakamiza komanso koyenera kudina.
  5. Maulalo amkati ndi akunja: Phatikizani maulalo amkati kumasamba ena ofunikira patsamba lanu ndi maulalo akunja kuzinthu zovomerezeka komanso zodalirika. Izi zimathandiza osakasaka kuti amvetsetse zomwe zikuchitika komanso kuwongolera luso la ogwiritsa ntchito.
  6. Kukhathamiritsa kwa mafoni: Ndi kuchuluka kwa kugwiritsa ntchito mafoni am'manja, kuwonetsetsa kuti tsamba lanu ndi zolemba zanu ndizosavuta kugwiritsa ntchito mafoni ndikofunikira. Mapangidwe omvera komanso nthawi yotsitsa mwachangu ndizofunikira pamasanjidwe a injini zosaka.
  7. Kugwirizana kwa ogwiritsa ntchito: Limbikitsani kuyanjana kwa ogwiritsa ntchito ndikuchita nawo zomwe mumalemba. Izi zitha kuphatikiza kugawana ndi anthu, ndemanga, ndi nthawi yayitali yomwe mumakhala patsamba. Zomwe zikukhudzidwa zimatha kugawidwa ndikulumikizidwa ndi masamba ena, zomwe zimakhudza kusanja kwanu kwachilengedwe.

Kumbukirani, cholinga chachikulu ndicho kupereka phindu kwa owerenga anu. Poyang'ana kwambiri zamtundu, kufunika kwake, komanso zomwe ogwiritsa ntchito akukumana nazo, mutha kusintha mwayi wanu wosankhidwa bwino pazotsatira zakusaka, posatengera kuchuluka kwa mawu. M'malo mowononga nthawi yanga ndikugwiritsa ntchito mawu ochulukirapo, ndimakonda kuwonjezera zolemba zanga ndi zithunzi, makanema, ziwerengero, kapena mawu…

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.