Kumveka Kowoneka Buzzwordsmithiness On Contact

Chidziwitso

Mnzanga wabwino kwa zaka zambiri ndi Steve Woodruff, wodzilengeza yekha (komanso waluso kwambiri) Katswiri Wofotokozera, ikupitilizabe kugawana nawo zamatsenga-mawebusayiti ndi mbiri yapa media. Anagawana zake wokonda nthawi zonse ndi ine kuyambira zaka zingapo zapitazo:

Tapanga mtundu watsopano wazinthu zopitilira muyeso, zoyendetsedwa ndi ogula potengera mfundo zamagetsi zosinthira. Awa ndi malingaliro atsopano pamalingaliro adziko lomwe likusintha mwakuya kwambiri: malingaliro osiyanasiyana pakupanga phindu, njira zosiyanasiyana zopezera msika ndi chitukuko chamabizinesi, mawonekedwe osiyanasiyana oti muwone ndikuganiza. Zachilengedwe ndi maziko atsopano ampikisano. Makampani omwe amadziwa kudziyika okha ndikuyendetsa okha ngati nsanja zodziyimira pawokha atha kupanga kukula ngati Google pafupifupi template yoyendetsedwa.

Kodi izi zikutanthauza chiyani? Mawu ambiri ndipo ndilibe chinsinsi.

Ndakhala ndikutanthauza kulemba izi kwakanthawi, ndipo dzulo mzanga wina wabwino, Mark Schaefer, chinali chothandizira. Chizindikiro adagawidwa chizindikiro chodziwika bwino cha Palmolive, Kuukira Grease pa Contact.

Chifukwa chake dzina la positiyi… Ndikukhulupirira kuti Mark sakudandaula kuti ndidabera lingalirolo patsamba lake la Facebook. O, ndipo ziyenera kudziwika bwino kuti dera la Maliko lili chima.game… Zikumveka bwino kuposa izi?

Kugawana nawo Steve kwakhala kukundigwadira kwa chaka chimodzi. Webusayiti yathu yothandizira inali mndandanda wamawu wamba amawu omwe amatha kupangitsa chidwi chodabwitsa kwambiri. Nthawi iliyonse Steve akamauza mawu opanda pake kuchokera pa webusayiti, ndimadzipeza ndikutsegula osatsegula kuti ndiwonetsetse kuti sanapeze DK New Media!

Zotsatira zake, ndidalimbikitsidwa kumakonza tsamba loyambira. Ndinapita pamutu panga kuti chifukwa chiyani makampani akupitiliza kugwiritsa ntchito bungwe lathu, ndipo zonse zinali chinthu chimodzi… timakonza zomwe zawonongeka ndi kutsatsa kwawo pa intaneti. Koma sizimakhala chinthu chimodzi nthawi zonse… nthawi zina zimakhala kuwasindikiza, nthawi zina amawalemba, nthawi zina amasaka. Zotsatira zake, ndidalemba kope kakang'ono kamene kamangolowa m'malo mwa liwu limodzi mu chiganizo.

dk new media kumveka 2

Verbiage yatsopano, yofotokozedwa momveka bwino, ndi:

Kutsatsa Kwako Kwamagetsi Sikukuyendetsa __________. Timakonza izi.

Mawu omwe timabaya ndi Zotsatira, Kutchuka, Masanjidwe, Alendo, Ulamuliro, Atsogoleri, Otsatira, Ndalama, Kutsitsa, Kuchita nawo Ntchito, Kulembetsa, ROI, Ziyembekezero, Kutembenuka, Kuwerenga, Kugwiritsa Ntchito, Owonerera, Otsatsa, Mafani, Magwiridwe, Malonda, Kusungidwa, Kulembetsa, Phindu, Kuzindikira, ndi Kuuza.

Zachidziwikire, ndikhoza kufalikira pazomwe zatsimikiziridwa, zomwe zikuyembekezeredwa kutengera mwayi wowonjezera kukhwima kwamakasitomala athu (nkhani yoona)… koma kodi izi zimatani mukutanthauza? Izi zikutanthauza kuti timakonza zomwe zili zolakwika. Pakati pazinthu zonse zomwe tili nazo, ndizo zomwe timaganizira komanso zomwe timafuna kuti makasitomala athu aganizirenso. Tikufuna kuwonetsetsa kuti tikuzindikira zoperewera munjira zawo zamalonda, ndikuwathandiza kudzaza mipata imeneyo kuti apititse patsogolo bizinesi yawo.

Sindikudziwa kuti masewerawa kuti afotokozere momveka bwino, momveka bwino anali okhudza kuchotsa kapena kuchepetsa mawu. Uko mwina kungakhale masewera olimbitsa thupi omwe angakuthandizeni kuti mumveke bwino ndi malonda anu komanso zotsatsa. Ndikukhulupirira kuti njira yomwe ndidapitilira idangoyang'ana pazomwe tidakwaniritsa kwa makasitomala athu m'malo mongoyang'ana pa zomwe ife tinali komanso zomwe timatha. Zaka zapitazo, ndimalemba zamakampani aukadaulo nthawi zonse Zotsatsa pazabwino.

Mukayang'ana pazomwe mungathe kuposa zomwe mumakwaniritsa makasitomala anu, ndikuganiza kuti ndipamene mawu opangira mawu amapita molakwika!

2 Comments

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    Otsatsa mgulu lazogulitsa / nyumba amvetsetsa kuti zomwe mukugulitsa ziyenera kuthana ndi mavuto a anthu. Kutsatsa kwanu kuyenera kufotokozera vutoli ndikupereka yankho moyenera - makamaka m'mawu osachepera 5-10. Pazifukwa zina, otsatsa a B2B samamvetsetsa izi. Ndipo nthawi zambiri, mauthenga otsatsa otsimikizika kwambiri amachokera kwa omwe akutsatsa malonda.

    Ma CEO ndi olemba mabuku m'makampani otsatsa malonda amakonda mawu omveka bwino chifukwa zimapangitsa kuti ntchito yawo imveke kwambiri (ndipo amaganiza kuti atha kulipiritsa zambiri). Kunena zowona, ambiri samamvetsetsa za cholinga ndipo samakhala ndi chidaliro choti angalonjeze molimba mtima - mwachitsanzo, "Tikuthandizani kuthetsa vuto X."

    Ngati simungathe kundiuza - m'chiganizo chimodzi ndi Chingerezi chomveka - zomwe mudzandichitire ine, bizinesi yanga kapena banja langa, ndiye kuti muli ndi ntchito yambiri yoti muchite.

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