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Mukupitilizabe Kugwiritsa Ntchito Mawuwa "Wopanga"…

Robert Half Technology ndi The Creative Group adafalitsa kafukufuku ndi infographic, Digital Marketing Dissonance, pomwe 4 pa 10 CIOs ati kampani yawo ilibe chithandizo chofunikira pama projekiti otsatsa digito.

Ngakhale sindikukayikira kuti izi ndi zolondola, phunziroli limasokoneza zina mwa zidebe ziwiri, Atsogoleri a IT ndi otsogolera opanga. Sindikutsimikiza kuti ndikukhulupirira kuti pali kulumikizana kwina pakati pa kukhala munthu wa IT kapena kukhala munthu wopanga. Ndikugwira ntchito m'makampani awa kwa zaka 25, ndakumana ndi zinthu zodabwitsa zoyendetsedwa ndi njira, zosamala zachitetezo, mabatani apamwamba. IT atsogoleri omwe adapanga modabwitsa.

Inu Pitirizani Kugwiritsa Ntchito Mawu Amenewo

Mukupitiliza kugwiritsa ntchito liwulo, sindikuganiza kuti limatanthauza zomwe mukuganiza kuti zikutanthauza.

Inigo Montoya wochokera ku The Princess Bride

Nthawi zina anthu amandiyamikira chifukwa chopanga zinthu. Ine sindikukhulupirira ine ndiri. Ndikudziwa opanga ambiri, ndipo amandithamangitsa ndikutha kuganiza za njira zothetsera mavuto. Komabe, sizikutanthauza kuti sindichita bwino. Komabe, njira zanga zopezera yankho sizodzera mwaluso koma kusasunthika. Ndakhala ndi mbiri yodziwira momwe ndingapangire zinthu kuti ziyende bwino ndi kampani iliyonse yomwe ndimagwira nayo ntchito.

Pali matani ambiri ofanana ndi awa m'mbiri. Anthu ambiri opambana angakuuzeni kuti sikunali kuthekera kwawo kupeza yankho lalikulu; zinali zomveka kuti amathetsa mavuto ndikugwiritsa ntchito zochitika mobwerezabwereza mpaka atapeza yankho. Nthawi zambiri, mayankhowa amabwera chifukwa chokhala ndi netiweki yolimba komanso yodziwa zambiri. Tikakumana ndi gulu, nthawi zonse zimakhala zodabwitsa momwe tingafikire kulenga mayankho. Tinali opanga? Kapena zidangokhala kuphatikiza kwa zinthu zomwe zimapereka zosakaniza zoyenera kuti pakhale yankho la kulenga? Ndikuganiza kuti ndi zomaliza.

Mwamwayi, kulimbikira ndikulowa m'malo mwa talente.

Steve Martin, Wobadwira Woyimirira: Moyo Wosangalatsa

Zaka zambiri zapitazo, ndinauzidwa kuti pali mitundu itatu ya antchito: onyamulira, okankha, ndi okoka. Makampani ena amakhulupirira kuti ayenera kukhala ndi zokweza zonse - oganiza opanga nthawi zonse amapereka mayankho kapena malingaliro atsopano. Anthu awa akhoza kukhala opanga modabwitsa. Komabe, ngati nthawi zonse mumabwera ndi malingaliro atsopano, mulibe zida zopezera mayankho ndi njira zomwe ziyenera kuyesedwa bwino ndikuyikidwa pakupanga.

Kukhala ndi atsogoleri amakokera gulu ku zolinga ndipo okankhira amawayendetsa pamenepo ndikofunikira. Ndiye, kodi mukufuna otsogolera opanga? Kapena mukufunikira ophatikizana omwe angakweze, kukoka, ndikukankhira ntchito patsogolo kuti kampaniyo izindikire masomphenya ake? Tenacity moona mtima amandivotera pazaluso tsiku lililonse.

Kupanga Kwamagetsi Kwama digito

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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