Mungafunike Katswiri Wotsatsa Maimelo Ngati…

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Chotsatirachi chikuyenera kukhala chothandizira kwa iwo omwe, mwachidziwikire, amadziwa kuti atha kupeza phindu lochulukirapo kudzera pa imelo. Ziribe kanthu ngati mungasankhe kukalemba akatswiri akunja, monga imelo bungwe lazamalonda, kapena talente yakunyumba; bukuli likuthandizani kuwunika ndikuwunikanso zomwe mukuchita pakutsatsa imelo.

Tiyeni Tiyang'ane pa Manambala

Imelo yakhala ntchito yakutsatsa kwazaka khumi, ndipo zikuwoneka kuti sizingasinthe posachedwa. Imalola kutsata chifukwa chikuyendetsedwa ndi data. Zimayendetsa malonda mwachindunji. Zimamanga maubale, kukhulupirika ndi kudalirana. Imathandizanso kugulitsa kudzera munjira zina zachindunji:

  • Malinga ndi Direct Kutsatsa Association, kutsatsa maimelo kunapanga ROI ya $ 43.62 pa dola iliyonse yomwe yagwiritsidwa ntchito, zomwe ndi zowirikiza kawiri za woyamba kuthamanga.
  • Chidule cha Kutsatsa akuti, Omwe amawona kuti mapulogalamu awo a imelo akuchepa amatha kukhala ndi malingaliro ochepa pamalingaliro amachitidwe. Mabungwe omwe ali ndi malingaliro okonda ndalama pa imelo amakolola.
  • The Bungwe la CMO'S Marketing Outlook '08 Report idawunikiranso malingaliro ndi malingaliro a otsatsa a 650. Kutsatsa maimelo ndi komwe kudali kofunika kwambiri pazogulitsa.
  • Pakafukufuku wa ogulitsa, Sungani.org ananena kuti "Imelo ndiye njira yodziwika bwino kwambiri yotchulidwira".

Kusamalira Maimelo Kunyumba?

Ngati mulibe ubale wothandizirana nawo kale kapena mulibe luso lokwanira m'nyumba, ganizirani izi:

  1. Inu (kutanthauza kuti inu kapena gulu lanu) mumadziwa bizinesi yanu; inunso mumadziwa bwino kutsatsa imelo?
  2. Ngati inde, kodi muli ndi nthawi ndi mphamvu zokuthandizani?
  3. Kodi kutsatsa kwanu kophatikizana ndi CRM kukuyerekeza bwanji ndi omwe akupikisana nawo?
  4. Kodi kutsatsa kwanu imelo kumayendetsa malonda, kumangika kukhulupirika, ndikuchepetsa mtengo wotsatsa?
  5. Kodi pulogalamu yanu ya imelo imakhazikitsidwa pa kafukufuku komanso / kapena mbiri yakale?
  6. Kodi ntchito yanu yakunyumba imakusungirani kapena imakuwonongerani ndalama?

Muli ndi Katswiri?

Ngati muli ndi kampani yotsatsa kapena thandizo lina lakunja, dzifunseni kuti:

  1. Kodi amakhazikika pa imelo kapena ali utumiki wathunthu?
  2. Kodi amapanga ROI yomwe ikugwirizana ndi zomwe zapezedwa pamwambapa?
  3. Kodi amaganiza za ife popanda kutengeka?
  4. Kodi amamvetsetsa msika wathu komanso njira zamabizinesi?
  5. Kodi adasanthula ndikusintha njira zonse?
  6. Kodi ntchito yawo ndi yatsopano, yosangalatsa, komanso yowonetsa machitidwe abwino?

Zidutswa za Email Marketing Equation

Kutsatsa maimelo kumatha kuphatikizira kupeza makasitomala, kulera otsogola, kukonzanso kwa makasitomala ndi kuwasungira, komanso kugulitsa kwachindunji, zomwe zikutanthauza kuti njira zambiri ndi ntchito zimaphatikizidwa, kuphatikizapo:

  • Njira & Kafukufuku
  • Zolemba & Zotsatsira
  • Lembani Kulemba & Kukula Kwazinthu
  • Kupanga & Kulembera
  • Lembani Kukula & Kumanga Kwamagulu
  • Lembani Magawo & Kupititsa patsogolo Mndandanda
  • Khalidwe & Kasitomala Mbiri
  • Kutumiza Kwamauthenga & Kuwunika Kwakuwongolera
  • Kuphatikiza Kwadongosolo
  • Wopereka Imelo Wothandizira (ESP) kapena Kuwunika Kwamakina Panyumba
  • Kukulitsa Kukutsogolera & Direct / Up / Cross Sales
  • Kuyesa Kwamitundu Yambiri & Kukhathamiritsa Kwadongosolo

Ngati mndandanda womwe uli pamwambapa ukuphatikiza zambiri kuposa zomwe mukuchita, izi zitha kukhala chisonyezo champhamvu chakuti mukugwiritsa ntchito njira yopindulitsa imeneyi. Mwina ndi nthawi yoti mugulitseko mwatsopano kapena mwina mukufunikira kugawa bajeti ndi / kapena kuphunzitsanso gulu lanu lomwe lili mnyumba?

Ngati mwatsimikiza (mwalamulo) kuti mukufuna thandizo, khalani tcheru. Pachigawo chachiwiri ndi chomaliza tidzakambirana Momwe mungapezere ndikuwunika luso loyenerera lomwe likugwirizana ndi zosowa zanu zapadera ndikukwaniritsa malire anu.

3 Comments

  1. 1

    Scott - iyi ndi positi yanga yomwe ndimakonda mpaka pano. Malangizo odabwitsa! Makampani ambiri amalimbana ndi zomwe ali nazo ndipo sangathe kufikira zomwe angathe. Ndipomwe kuyanjana ndi akatswiri nthawi zonse kumakhala chisankho chachikulu!

  2. 2

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