Muyenera Kukhala patsamba Lotsatira Zosaka za Kusaka

SEO

Usikuuno ndinali wokondwa kuyankhula ndi mwambowu wa Techmakers, nthambi yoyamba yamakampani a Rainmaker. Popeza ndakhala ku Indianapolis zaka 7 ndikupita pang'onopang'ono kuzinthu zamaukadaulo, zinali zabwino kuwona izi zikuchitika.

Ndidasewera masewera usikuuno ndikuganiza kuti zidayenda bwino. Doug Theis adakhala nane Lachisanu nditatha kugawana nawo malingalirowo ndipo tidakambirana script pamodzi. Masewerowa anali okhudzana ndi kampani yopeka yomwe ikufuna zida za IT kuti ithetse vuto la Kusinthana. Tinayerekezera kuti kampaniyo imafunafuna thandizo - koyamba pa Facebook, kenako LinkedIn, kenako Twitter ndipo pamapeto pake patsamba logwirizana.

Ulendo uliwonse wokaona m'modzi mwa asing'angawa umakumana ndi tsoka. Ngakhale tsamba lawebusayiti, lotumizira ena, linali lodzaza ndi malonda olankhula - popanda chilichonse chokhudzana ndi kufunsira kwa IT Exchange kapena njira iliyonse yolumikizirana ndi kampani. Yankho lililonse lidachitidwa modabwitsa mothandizidwa ndi Lorraine Mpira ndi Doug Theis wa Malo Osungira Zinthu.

Mapeto a seweroli ndimangolankhula ndi zotsatira zomwe Google imapereka, cholinga cha mlendoyo, komanso kuchuluka kwa kagwiritsidwe ntchito. Anthu omwe amayendera Facebook safuna kugula, koma wina amene akufuna chinthu kapena ntchito amakhala ndi cholinga. 90% ya anthu tsopano akuphatikiza kusaka pazomwe amachita pa intaneti tsiku ndi tsiku - Facebook, Twitter, LinkedIn, ndi zina zambiri ophatikizidwa ndi ochepera 4%.

Chowonadi ndichakuti makampani omwe akufuna kuti azitsogolera bwino akuyenera kugwiritsa ntchito njira ina ya Search Engine Marketing (kapena angapo). Kulemba mabulogu kwa SEO ndi chida champhamvu kwambiri chopeza kutsogolera.

  • Mabulogu omwe ali ndi injini zosakira bwino amakonzedwa bwino. Kufikira kopanda malire ndi zinthu zabwino zomwe zikuchitika - bola ngati mukulemba zabwino, mupezeka.
  • Mawebusayiti omwe ali osakira moyenera adakwaniritsidwa. Zochepa kukula kwa tsambalo ndi mawu osakira omwe adakwaniritsidwa, tsamba la SEO nthawi zambiri limakhala lotayika kamodzi.
  • Masamba omwe ali ndi masamba okhathamira bwino. Iyi ndi njira yothandiza kwambiri koma yotsika mtengo pakukula ndi machitidwe a SEO.
  • Lembani-dinani. Izi ndizothandizanso, koma zimangokhala pamawu osakira omwe mumalipira ndi 5% mpaka 15% ya kudina patsamba la Search Engine (Tsamba La Ntchito).

Pamapeto pake, ndikukhulupirira kuti kulemba mabulogu ndi njira yabwino kwambiri chifukwa kampaniyo imatha kupanga zinthu zambiri. Komanso, mabulogu ali ndi mwayi wowonjezera wa RSS, womwe umakupatsani mwayi wofalitsa mu matekinoloje enawa - Facebook, LinkedIn, Twitter (ndi Twitterfeed), komanso kuphatikiza mu tsamba la webusayiti.

Sakani pa Google pazogulitsa zanu kapena ntchito (ndi malo ngati zingachitike). Kodi mumapezeka pazotsatira izi? Muyenera! Muyenera kukhala patsamba la zotsatira za injini zosakirazi.

2 Comments

  1. 1

    Zikomo pondiphatikizira mu seweroli losangalatsa lomwe likuwonetsa mfundo yofunika. Ngati omwe angakhale makasitomala anu (omwe akuwoneka kuti akugula) sangakupezeni ali okonzeka kugula, mulibe mwayi pantchito yawo.

  2. 2

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