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Kuwonera Kutsatsira Kwadutsa Mwamtheradi Chingwe ndi Broadcast Televizioni

Mitundu ya njira zomwe owonera amawonongera makanema ndizochuluka pakubwera kwa intaneti:

  • Chingwe ndi Satellite TV: Ma Cable ndi ma satellite TV monga Comcast, DirecTV, ndi Dish Network amapereka njira za kanema wawayilesi kudzera mu zingwe zakuthupi kapena ma siginecha a satellite. Osiyanitsa amaphatikizapo njira zosiyanasiyana, kuphatikiza zomwe zili mu premium ndi masewera amoyo. Ntchito zazikuluzikulu zikuphatikiza phukusi lamayendedwe ndi DVR kwa kujambula ziwonetsero.
  • Pamlengalenga (OTA) Kuwulutsa: Kuwulutsa kwa OTA kumaphatikizapo kulandira ma siginecha apawailesi yakanema aulere kudzera pa mlongoti. Imapereka mayendedwe akomweko monga ABC, NBC, CBS, FOX, ndi PBS. Zosiyanitsa zimaphatikizapo kutsika mtengo komanso mwayi wopeza nkhani ndi mapulogalamu amderali. Ntchito zazikuluzikulu zikuphatikiza kuwulutsa kwamtundu wa HD popanda chindapusa.
  • Ntchito Zotsatsira: Mapulatifomu akukhamukira ngati Netflix, Amazon Prime Video, Disney +, Hulu, ndi HBO Max amapereka zomwe mukufuna pa intaneti. Owasiyanitsa amaphatikizanso zoyambira zokhazokha komanso kuthekera kowonera nthawi iliyonse, kulikonse. Ntchito zazikuluzikulu zikuphatikiza laibulale yayikulu yamakanema, mndandanda wapa TV, ndi zolemba.
  • Ma Smart TV ndi Zida Zokhamukira: Ma TV anzeru ndi zida monga Roku, Apple TV, Amazon Fire TV, ndi Google Chromecast zimalola ogwiritsa ntchito kupeza mapulogalamu ndi ntchito zotsatsira mwachindunji pa TV zawo. Zosiyanitsa ndizosavuta kugwiritsa ntchito komanso kuphatikiza pulogalamu. Ntchito zazikuluzikulu zikuphatikiza masitolo ogulitsa mapulogalamu otsitsa mapulogalamu akukhamukira.
  • IPTV (Internet Protocol Television): Ntchito monga AT&T U-vesi ndi Verizon Fios zimabweretsa zomwe zili pa TV pa intaneti yothamanga kwambiri. Zosiyanitsa zimaphatikizanso zinthu zomwe zimagwiritsidwa ntchito komanso zomwe zimafunidwa. Ntchito zazikuluzikulu zikuphatikiza intaneti ndi mapaketi a TV.
  • Kanema-pakufunidwa (VOD): Mapulatifomu a VOD ngati YouTube, Vimeo, ndi Vudu amapereka makanema apaokha ndi makanema obwereketsa kapena kugula. Zosiyanitsa zimaphatikizapo laibulale yayikulu yazinthu komanso zosankha zamitengo zosinthika. Ntchito zazikuluzikulu zikuphatikiza kubwereka kapena kugula makanema ndi makanema apa TV.
  • Mapulogalamu a Mobile: Mapulogalamu am'manja monga YouTube TV, Sling TV, ndi Peacock amalola ogwiritsa ntchito kuwonera zomwe zili pa TV pa mafoni ndi mapiritsi. Zosiyanitsa zimaphatikizapo kupezeka kwa mafoni ndi kuwulutsa kwapa TV. Ntchito zazikuluzikulu zikuphatikiza ma tchanelo apa TV amoyo komanso zomwe mukufuna pazida zam'manja.
  • Masewera a Masewera: Masewera amasewera monga Xbox (Xbox Live) ndi PlayStation (PlayStation Vue) amapereka ntchito zotsatsira pa TV ngati gawo lamasewera awo. Zosiyanitsa zimaphatikizapo kuphatikiza kwamasewera ndi zosangalatsa. Ntchito zazikuluzikulu zikuphatikiza makanema apa TV omwe amakhalapo komanso zokhudzana ndi masewera.
  • Mapulatifomu a Social Media: Ma social media monga Facebook Watch ndi Instagram TV (IGTV) perekani mavidiyo afupipafupi. Zosiyanitsa zimaphatikizapo zomwe zimapangidwa ndi ogwiritsa ntchito komanso kuyanjana ndi anthu. Ntchito zazikuluzikulu zikuphatikiza makanema omwe amagawidwa ndi ogwiritsa ntchito komanso opanga.
  • Ntchito Zophatikiza: Ntchito zophatikizika ngati Hulu + Live TV ndi YouTube TV zimaphatikiza ma tchanelo apawailesi yakanema ndi mawonekedwe akukhamukira. Zosiyanitsa zimaphatikizapo TV yamoyo yokhala ndi mtambo DVR ndi chithandizo chazida zambiri. Ntchito zazikuluzikulu zikuphatikiza kuwulutsa kwapa TV komanso kujambula kochokera pamtambo.

Njirazi zimapereka njira zosiyanasiyana kuti ogula azitha kupeza zomwe zili pawailesi yakanema, kutengera zomwe amakonda komanso zosowa zosiyanasiyana.

Kutsatsa Kumadutsa Kuwulutsa ndi Chingwe

Mu Julayi 2022, lipoti latsopano la Nielsen lidawulula chochitika chofunikira kwambiri pazasangalalo: nsanja zotsatsira zaposa mawayilesi apa TV okhudzana ndi chidwi cha ogula. M'mwezi womwewo, ogula adagwiritsa ntchito nthawi yochulukirapo kuposa pa TV TV, ndikutenga chidwi cha 34.8% poyerekeza ndi chingwe cha 34.4%.

Stream vs cable gawo la msika
Source: Chosefera

Ngakhale kusinthaku kukuwonetsa kukhudzidwa kwa ma TV amtundu wa digito pa TV yachikhalidwe, ndikofunikira kudziwa kuti kutsogola komwe kumasewera kuli kocheperako. Mapulatifomu ochezera adalandira nthawi yowonera mphindi 190.9 biliyoni pa sabata mu Julayi 2022, mwina chifukwa chotulutsa mndandanda wotchuka ngati "Stranger Things." Kuphatikiza apo, gawo lalikulu lakukula kwamasewera limachokera kumapulatifomu opitilira osewera akulu ngati Netflix, YouTube, Hulu, Prime Video, Disney +, ndi HBO Max.

Pomwe kukhamukira kukuchulukirachulukira, makanema apa TV ndi makanema apa intaneti adalamulirabe 56% ya nthawi yowonera ogula mu Julayi, motsogozedwa ndi nyengo zomwe zikubwera za NFL ndi NBA. Komabe, kusinthira kumayendedwe osatsutsika sikungatsutsidwe, ndipo akuyembekezeka kupitilizabe ndi kupezeka kwamasewera apadera pamapulatifomu owonera.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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