Zatsopano: Ma module Othandizira Kutembenuka Angapo mu Suite imodzi

Watsopano wa CRO

M'badwo uno wa digito, nkhondo yakutsatsa idasinthidwa paintaneti. Ndi anthu ambiri pa intaneti, kulembetsa ndi kugulitsa kwachoka m'malo awo achikhalidwe kupita kuma digito awo atsopano. Mawebusayiti amayenera kukhala pamasewera awo abwino kwambiri ndipo amaganizira zojambula zamasamba ndi luso logwiritsa ntchito. Zotsatira zake, mawebusayiti akhala ofunikira pamabizinesi amakampani.

Potengera izi, ndikosavuta kuwona momwe kusinthika kwa msinkhu, kapena CRO monga amadziwika, yakhala chida chofunikira pamalonda aliwonse aukadaulo waluso. CRO itha kupanga kapena kuswa kupezeka kwamakampani paintaneti ndi malingaliro awo.

Zida zingapo za CRO zimapezeka pamsika. Vuto, komabe, ndiloti CRO idakalibe ntchito. Chisinthiko muukadaulo sichinawonetsedwe momwe timathandizira kukhathamiritsa kwamitengo.

Kukhathamiritsa kwamitengo yosintha ndi ntchito yovuta. Nazi zochitika:

Wogulitsa akuyenera kuyika tsambalo ndi chida. Ali ndi khofi ndipo amayang'ana maimelo ake pomwe tsamba limadzaza. Kenako, imayamba kusintha patsamba. Ndipo akuyenera kuthandizidwa ndi gulu lake laukadaulo kuti asinthe patsamba lake. Kenako, amayesa mayeso kuti aone ngati zinthu zonse zomwe zili patsamba lino zapindulitsidwa. Ngati sichoncho, akuyambiranso, atangotsitsa tsambalo, ndikumwa khofi wina. Kunena mosabisa, akadali ndi zomwe zidatsatiridwa pomwe kukhathamiritsidwa kwa tsamba lawebusayiti - Momwemonso tonsefe. Sipanakhalepo luso lililonse mu CRO, zodabwitsa mokwanira.

Komabe, Freshworks ili ndi yankho. Freshmarketer (kale Zarget) idakhazikitsidwa mu 2015 kuti ibweretse zatsopano m'makampani omwe sanawonepo kutukuka kulikonse kwazaka zambiri ndikuphwanya kudalira kwa otsatsa kwa opanga kuti akwaniritse ndikuyesa mayeso omwe analipo kale.

Makampani omwe amayang'ana kukweza kutembenuka kwa tsamba lawo nthawi zonse amayenera kudalira mitundu yamagulu osiyanasiyana kuti akwaniritse zolinga zawo, ndikugula mapulogalamu angapo pakampeni kamodzi - Something Freshmarketer ikufuna kuyankha popereka ma module angapo opangira pulogalamu imodzi , potero kuthetseratu kufunikira koyang'ana kwina kulikonse kuti amalize ntchitoyi.

Dashibodi yatsopano

Mwanjira ina, kukhathamiritsa kwamapeto kumapeto ndikotheka, pogwiritsa ntchito pulogalamu imodzi yokha - yotchedwa Maofesi a CRO. Gulu la Freshmarketer limakonda kulingalira za kutembenuka ngati njira yopitilira osati yolozera, pomwe zambiri kuchokera kumawebusayiti zimapereka chidziwitso, chomwe mumagwiritsa ntchito popanga malingaliro, omwe mumagwiritsa ntchito ngati maziko okhathamiritsa, omwe amaperekanso chidziwitso - Ndi zozungulira pambuyo pake yotsatira ikutsatira.

Yankho lapadera la Freshmarketer lili mu pulogalamu yake ya Chrome, komanso munjira yotembenukira yonse. Pulogalamu yake yoyamba ya Chrome yapangitsa kuti zikhale zosavuta kuyesa ndi kukonza masamba otuluka, omwe kale anali oletsedwa. Zida zokometsera zachikhalidwe zinali zochepa chifukwa zimafuna kuti ogwiritsa ntchito azitsatsa masamba awo patsamba lina. Izi zimabweretsa ngozi pachiwopsezo ndipo zidatanthauzanso kuti zida izi zidali ndi zoperewera zazikulu pazomwe angachite. Komabe, gulu la Freshmarketer lidutsa zoperewera zonsezi. Kutembenuka kwake konsekonse kumaphatikizapo Mapu a Kutentha, Kuyesedwa kwa A / B, ndi Kufufuza Pamodzi palimodzi.

Nazi zinthu zabwino zomwe mungachite ndi Freshmarketer:

  • Konzani ndi kuyesa masamba kuchokera pa msakatuli wanu, ndi Pulogalamu yatsopano ya Chrome ya Freshmarketer.
  • Onani malipoti okhalapo - Kuzindikira momwe zinthu zimachitikira komanso nthawi yomwe zimachitika. Palibenso zina zochepa.
  • Gwiritsani ntchito zingapo zamphamvu Ma module a CRO ndi chinthu chimodzi chokha.
  • Tsatani kudina pazinthu zothandizirana patsamba.
  • Sinthani ma URL mosavuta, osathandizidwa ndi gulu lanu laukadaulo.
  • Pezani mayankho ophatikizidwa mukamayendetsa ma module amodzi. Kuphatikiza kuyesa kwa A / B komwe kuli mapu otentha.

Njira yoyeserera yoyendetsa bwino ya Freshmarketer imayamba ndikuwunika fanilo. Kusanthula kwamafunilo ndipamene masamba angapo omwe amakhala ngati njira yosinthira amayesedwa kuti awone komwe alendo amatsikira pa fanuyo. Izi zimakuthandizani kudziwa momwe alendo amalumikizirana pakusintha kwakukulu.

Kenako, pitilizani kugwiritsa ntchito mapu otentha, omwe amaphatikizidwa ndi kusanthula kwa faneli. Mapu otentha amaimira mawonekedwe owerengeka a dinani patsamba. Amakuwonetsani zinthu patsamba lanu lomwe silichita bwino, ndipo ndi mbali ziti za tsamba lanu zomwe zimafunikira kukonza. Pambuyo pophunzira kumene amasiya, mumaphunzira chifukwa amasiya.

Mapu a Kutentha Kwatsopano

Mukazindikira zinthu ndi masamba anu ofooka, mutha kupita kumapeto komaliza - Kuyesedwa kwa A / B. Komabe, musanayambe kuyesedwa kwa A / B, ndibwino kuti mupange malingaliro olimba kuti muyese. Malingaliro a mayeso a A / B akuyenera kutengera kuzindikira kwa mayeso anu am'mbuyomu. Kuyesedwa kwa A / B ndipomwe kusintha kumapangidwira tsamba, ndikusungidwa ngati chosintha. Magalimoto ochezera amagawika pakati pa mitundu iyi, ndipo yomwe ili ndi kutembenuka kwabwino 'ipambana'.

Ndipo mukangotsala ndi tsamba lanu labwino, mumayambiranso kuzungulira!

Tidagwiritsa ntchito Freshmarketer patsamba lathu lolembetsa, ndikupanga ma tweaks kutengera malingaliro opangidwa ndi zomwe tapeza pogwiritsa ntchito Freshmarketer, zomwe zidakulitsa kulembetsa ndi 26% m'masiku atatu. Shihab Muhammed, Mutu wa BU ku Freshdesk.

Malinga ndi kafukufuku ndi kuwunika kwa akatswiri pamakampani, kukonzanso kwamitengo ikukonzekera kuwona kukula kwakukulu m'zaka zikubwerazi pomwe ochulukitsa ambiri akuwonetsa kufunika kwa CRO m'makampeni awo. Popeza kuti imagwira ntchito zosiyanasiyana, kugwiritsa ntchito mosavuta, komanso mawonekedwe apadera, Freshmarketer imayikidwa bwino kuti igwiritse ntchito zomwe zikuchitika m'mundawu.

Freshmarketer ikuyimira kudumpha kwakusintha kwamomwe makampani angakwaniritsire kutembenuka ndikuwona mozama magwiridwe antchito. Talingalirani zakukula kwakanthawi pamsika wathu poyerekeza ndi nyimbo, zomwe zimayenda mwachangu kuchokera pama CD kupita kuma CD, ma iPod, ndipo pamapeto pake mpaka kutsatsira. Pulogalamu yathu ya Chrome ndi gawo lotsatira la CRO ndipo ikuyimira tsogolo la kukhathamiritsa kwa kuchuluka kwa kusintha, chifukwa cha kuyesetsa kwathu kuti likhale losasunthika komanso lothandiza pophatikiza ma module osiyanasiyana otembenuka. Tikuyembekeza kukhazikitsidwa mwachangu chifukwa zosowa ndi bajeti yogwiritsira ntchito chiwerengerochi ikukula padziko lonse lapansi. Makampani azamalonda a E-commerce ndi SaaS azindikira pomwepo maubwino okukhala ndi pulogalamu imodzi yopangira kutentha kwenikweni kuphatikiza ndi A / B ndi kuyesa kwa faneli.

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