Momwe Mtengo Wamsika Wa Nthawi Yomwe Ungalimbikitsire Kuchita Kwa Bizinesi

Mitengo ya nthawi yeniyeni

Pomwe dziko lamakono likuwonjeza kufunika kwachangu komanso kusinthasintha, kuthekera kokhala ndi nthawi yeniyeni, mitengo yamtengo wapatali komanso kuwongolera pakugulitsa m'mayendedwe awo kumatha kupatsa mabizinesi apamwamba kupikisana nawo pokhudzana ndi zomwe makasitomala akuyembekezera. Zachidziwikire, monga zofunika kuchita zikuchulukirachulukira, momwemonso zovuta zamabizinesi. 

Msika ndi mabizinesi akusintha mwachangu, kusiya makampani akuvutika kuti ayankhe pazomwe zingayambitse mitengo - zochitika monga kusintha mitengo, mitengo, mpikisano, kuchuluka kwa zinthu, kapena chilichonse chomwe chingafune kusintha mitengo - mwachangu, moyenera komanso moyenera. Zomwe zingadziwike ndikuwongoleredwa, zoyambitsa mitengo zikuchitika pafupipafupi. 

Mu 2020, makasitomala a B2B amangoyembekezera kuti ogwiritsa ntchito kuchokera kuma bizinesi awo - makamaka pankhani yamtengo. Ngakhale zovuta zamtengo wa B2B, makasitomala akuyembekeza kuti mitengoyo ikuwonetsa molondola misika, ndiyabwino, yolinganizidwa ndipo imapezeka nthawi yomweyo - ngakhale pamitengo yayikulu.

Kudalira njira zakolozera kukhazikitsa mitengo zangothandiza kukulitsa zovuta zakuchuluka kwa zoyambitsa mitengo. M'malo mwake, atsogoleri owonera akuyenera kulingalira za njira zawo kuti apereke mitengo ya Market-Real. 

Mitengo Yamsika Weniwo ndi masomphenya a mitengo yomwe ili yamphamvu komanso yasayansi. Mosiyana ndi njira zina zamitengo yayikulu, siziimira pakukhazikitsa malamulo; ndiwofulumira kuyankha, koma mwanzeru.

Munkhaniyi, ndikupatsirani magawo awiri ogwiritsira ntchito mitengo ya Real-Time Market - ku eCommerce komanso pakuvomereza kwamitengo kwa ma oda - ndikukambirana momwe kulingaliranso momwe zinthu ziliri kungathandizire bizinesi yanu ndikulimbikitsa magwiridwe antchito. 

Mtengo Wamsika Weniweni ku eCommerce - Zomwe Zili Ndi Chifukwa Chomwe Mukuzifunira

Kuonetsetsa kuti mitengo ikuchita bwino munjira zachikhalidwe ndizovuta zokha; makampani atambasulidwa patsogolo ndikulowa kwa eCommerce.

Mafunso ovuta kwambiri omwe ndimamva kuchokera kwa atsogoleri amakampani a B2B zikafika pa yankho lamphamvu la eCommerce ndikokhudzana ndi mitengo. Mafunso ndi awa:

  • Ndi mitengo iti yomwe iyenera kuperekedwa kwa makasitomala pa intaneti?
  • Ndingasiyanitse bwanji mitengo yokwanira yolemekeza ubale wamakasitomala omwe alipo kale?
  • Ndingatani ngati mitengo yomwe ndikuwonetsa pa intaneti ndiyotsika poyerekeza ndi yomwe makasitomala anga akhala akulipira?
  • Kodi ndingagule bwanji mtengo wokwanira womwe umakopa kasitomala watsopano kuti ayambe kuchita bizinesi ndi ine osapereka malire ochulukirapo?
  • Kodi mitengo yanga ndiyokwanira kugulitsa zinthu zatsopano kwa makasitomala, osalankhula ndi wogulitsa kapena kufunikira kukambirana?

Mafunso onsewa ndi othandiza kwambiri, komabe, kuthetsa limodzi popanda kukupatsani mpikisano wokhalitsa munjira yofunikayi. M'malo mwake, mitengo ya eCommerce iyenera kukhala yolimba. Mitengo yamphamvu - pomwe china cha buzzword - zikutanthauza kuti makasitomala anu amawona mitengo yomwe ikukhudzana ndi zochitika zamsika nthawi iliyonse. Mwanjira ina, Mtengo Wamsika Weniwo. 

Ngakhale kutanthauzira kwake ndikosavuta, kuchikwaniritsa sikunena molunjika. M'malo mwake, mitengo yamsika yeniyeni ya eCommerce ndi yosatheka pomwe zida zokhazokha mubokosi lanu lazamasamba ndizamasamba azikhalidwe ndikusiyanitsa magwero azinthu omwe amakula asanawunikiridwe, osachitapo kanthu.

M'malo mwake, ogulitsa mapulogalamu a mitengo angakuthandizeni kukhazikitsa njira zotsika mtengo zamtengo wapatali pa intaneti zomwe zimakwaniritsa zolinga zingapo pabizinesi, ndikupatsa makasitomala mitengo yomwe akuyembekeza popanda nthawi yotsalira. 

Nkhani imodzi yogwiritsira ntchito eCommerce imagwiritsa ntchito zapaintaneti monga kuwonera masamba, kutembenuka, kusiya magalimoto ndi kupezeka kwa zinthu kuti akhazikitse njira zingapo zochotsera mitengo ya eCommerce. Mwachitsanzo, kusanja kwambiri komanso kuwunika masamba osintha pang'ono kungasonyeze kuti mtengo ndiwokwera kwambiri. (Pali zoyambitsa mitengo zija!)

Kukhazikitsa njira zochepetsera kumakhala kosavuta ndi njirayi, yomwe imalola wogwiritsa ntchito kusanthula mosavuta ma data, komanso amasinthiratu zopumira pa ntchentche. Mwachitsanzo, kuyika mwachangu kuchotsera kwamitengo 30 peresenti kuchuluka kwa mayunitsi 20 pomwe deta ikuwonetsa kuti mitengo ndiyokwera kwambiri kuti isasungidwe. Mukaphatikizidwa kudzera pa kupezeka kwa API, mitengo yatsopano kapena kuchotsera zitha kusinthidwa nthawi yomweyo mu njira yanu ya eCommerce. 

Kuphatikiza pakukhazikitsa njira zingapo zochotsera, Mtengo Wamsika wa Real-Time wa eCommerce umalola makampani a B2B kuti:

  • Siyanitsani mitengo yamakasitomala omwe alipo kale ndi alendo atsopano pagulu lazogulitsa kapena mulingo wa SKU
  • Ikani kuchotsera kwapadera kwa eCommerce komwe kumatha kusinthidwa mwakukonda kwanu (kapena kutsata) kumagulu amakasitomala ndi magulu azogulitsa
  • Perekani mitengo yamgwirizano wamakasitomala ndi mitengo yamitengo yayikulu pakachulukidwe kake pa intaneti
  • Phatikizani kukhathamiritsa kochokera pamitengo, kutsimikizira kusasinthasintha kwamitengo ya omnichannel yomwe imakwaniritsa zolowa ndi malire a bizinesi

Kusintha kuchoka pamavuto, njira zolemetsa zimafunikira kulingalira njira yolimbikira yogwiritsira ntchito deta kuti ipereke mitengo ya Market-Real Market. Potero, mabizinesi amatha kukhala okonzeka bwino kukwaniritsa zomwe makasitomala akuyembekezera pa intaneti. 

Mitengo Yamsika Weniweni Yamalamulo Imasintha Zotsatira Zachuma ndi Ntchito 

M'malo mwake, maubwino omwewo pamitengo ya Real-Time Market ya eCommerce imangowonjezekera pamitengo ina ndi dongosolo mu kampani ya B2B. Mitengo yamphamvu, yokhathamiritsa imaperekedwa kudzera pa API yochita bwino kwambiri, thambo ndilo malire pofika pamitundu yamavuto omwe mungathetsere nthawi yeniyeni. 

Wopindulitsa wodziwika pamtengo weniweni ndi nthawi yayitali Zilliant kasitomala Shaw Industries Group Inc., wopereka pansi padziko lonse lapansi yemwe amagwiritsa ntchito ndalama zopitilira $ 2 biliyoni-madola pachaka ndi mamiliyoni amizere yamgwirizano wamakasitomala.  

Shaw amagwiritsa ntchito kuthekera kwamitengo kuti atsimikizire kuti madongosolo ake amafanana ndi mitengo yomwe anavomera munthawi yeniyeni, kenako nkumayendetsa kwa olandila olondola potengera milingo yomwe titha kusintha mosavuta. Ngati zolakwika zilizonse zamitengo zapezeka, lamuloli limatumizidwa mwachindunji kumalo olumikizirana kuti livomerezedwe kapena kuwongoleredwa nthawi yomweyo. Kugwiritsa ntchito pulogalamuyi kwathandiza Shaw kuyendetsa bwino zopempha pafupifupi 15,000 patsiku, ndikusintha magwiridwe antchito ndi kuvomereza msanga komanso mosavuta. Zosinthazi zidatenga milungu kapena miyezi kukhudza m'dongosolo lathu lakale.

Carla Clark, Director of Revenue Optimization for Shaw Viwanda

Kuphatikiza pa phindu lomwe mitengo yamsika yeniyeni imatha kuthekera, makampani a B2B amayeneranso kuwonjezera kwambiri ndalama ndi masamba pamene akupereka zomwe makasitomala amayembekezera. 

Mtengo Wamsika Weniweni wa eCommerce kapena njira zina ziyenera kupezeka nthawi yomweyo, mitengo yofananira yomwe imagwirizana pamayendedwe onse ndikuwonetsa momwe msika ulili komanso ubale wamakasitomala. Iyenera kuperekedwa nthawi yomweyo, ngakhale pazofunsidwa zazikulu, popanda nthawi yotsalira pazokambirana. Kuphatikiza apo, kuti yankho likhale lamphamvu komanso zenizeni, liyeneranso:

  • Onetsani mtengo wamsika wapano womwe wawerengedwa ndi / kapena wokometsedwa motsutsana ndi zolowetsa zosiyanasiyana 
  • Gwiritsani ntchito zambiri kuchokera kuzinthu zosiyanasiyana, zopanda malire mwanzeru kwambiri 
  • Tumizani mitengo yolumikizana ndi njira pamayendedwe munthawi yeniyeni
  • Pangani zovomerezeka mwanzeru, zokambirana, zotsutsana
  • Tumizani malingaliro ogulitsira omwe mwakukonda kwanu

Kuti mudziwe zambiri Mitengo Yamsika Weniwo yomwe imapereka mitengo yofananira, yanzeru komanso yamsika kwakanthawi, werengani kulengeza kwa Zilliant:

Mitengo Yeniyeni ya Zamalonda pa E-commerce

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