Kusanthula & Kuyesa

Zowoneka: Njira Yopepuka, Yosasunthika ku Google Analytics

Sabata ino ndimakhala ndi nthawi yocheza ndi okalamba otsatsa malonda ochokera ku Yunivesite yakomweko ndipo adandifunsa maluso omwe angagwiritse ntchito kuti akhale abwino kwa olemba anzawo ntchito ntchito. Ndinafotokozera mwamtheradi Analytics Google… Makamaka chifukwa ndichida chida chovuta kuwona chomwe ndikuwona makampani ambiri akupanga zisankho zoyipa. Kunyalanyaza zosefera, zochitika, kampeni, zolinga, ndi zina zambiri kumapereka chidziwitso chomwe nthawi zonse chimakutsogolerani panjira yolakwika.

Kupita kwanga kukachenjeza ndikuti Google Analytics ndi injini yamafunso, osati injini yoyankha. Nthawi iliyonse mukakoka tchati ndikuwerenga zomwezo ... muyenera kukhala mukufunsa zomwe mukuyang'ana ndikuyesera kudziwa chifukwa chake zikuwonekera.

Google Analytics ndiyoyimiranso chifukwa imadziwika kwa alendo omwe alowa mu Akaunti ya Google. Izi zimapangitsa malipoti ngati kusaka mawu osakira omwe adatsogolera mlendo kutsamba lanu kukhala wopanda ntchito chifukwa akungokuwonetsani ogwiritsa osadziwika omwe sanalowemo… omwe nthawi zambiri amakhala ochepa.

Zachidziwikire, ogwiritsa ntchito ambiri - atalowetsedwa muakaunti ya Google - ali ndi zambiri zomwe Google zokha ndizomwe zimatha kuwona ndikugwiritsa ntchito kutsatsa kwawo. Kwa kampani yomwe imati, Musakhale Oipa ... ndizo zoyipa. Izi zati, Google Analytics ikulamulira makampaniwa kuti tonsefe tikhale akatswiri poigwiritsa ntchito.

Zachinsinsi ndi ma Cookies

Pamene asakatuli, mapulogalamu am'makalata, ndi mafoni akugwiritsa ntchito kukhwimitsa zinthu zawo zachinsinsi… kutha kuwerenga ma cookie aanthu ena (monga wogwiritsa ntchito Google) akuchepa mwachangu. Izi zikukhudzanso Google Analytics ndipo zidzakhala zosangalatsa kuwona kukula kwakusunthira patsogolo. Ngakhale Android ndi Chrome alinso ndi gawo lalikulu pamsika, palibe kukayika pakuwongolera kwa iOS. Apple ikupitiliza kuyika zida zochulukirapo m'manja mwa ogwiritsa ntchito kuti ichepetse kutsatira.

Plausible

Zolemba za Plausible ndizopepuka - Zochepera nthawi 17 kuposa script ya Google Analytics, sagwiritsa ntchito ma cookie kapena kutsata chilichonse chazomwe chimagwirizana ndi malamulo achinsinsi, ndipo imagwiritsabe ntchito zinthu za UTM zofunsa kuti musadandaule potaya kutsatira zomwe mumachita kale. Zimaphatikizaponso malipoti a imelo kudzera pa imelo ngati mukufuna yankho lolimbana ndi kasitomala.

Ma track osavuta amatsata ma metric ochepa ndikuwapatsa pazosavuta kumvetsetsa. M'malo motsatira metric iliyonse yomwe mungaganizire, zambiri mwazomwe simungagwiritse ntchito, Plausible imangoyang'ana pa ziwerengero zofunika kwambiri patsamba lathu.

Palibe mndandanda wazoyenda. Palibe ma menyu ena owonjezera. Palibe chifukwa chokhazikitsa malipoti. Plausible imakupatsirani dashboard yosavuta komanso yothandiza pawebusayiti.

Ma Plausible Analytics

Zovuta kugwiritsa ntchito ndizosavuta kugwiritsa ntchito ndikumvetsetsa popanda maphunziro kapena chidziwitso cham'mbuyomu. Chilichonse chomwe muyenera kudziwa pamayendedwe anu atsamba lanu chili patsamba limodzi:

  1. Sankhani nthawi yomwe mukufuna kuwunika. Manambala a alendo amabwera pa ola limodzi, tsiku lililonse kapena pamwezi. Nthawi yosintha yakhazikitsidwa masiku 30 apitawa.
  2. Onani kuchuluka kwa alendo obwera, owonera masamba onse, kuchuluka kwakanthawi komanso nthawi yochezera. Izi zimaphatikizapo kuyerekezera peresenti ndi nthawi yam'mbuyomu kuti mumvetsetse ngati zomwe zikuchitika zikukwera kapena kutsika.
  3. Pansipa pomwe mukuwona magwero onse opititsa anthu obwera kutsamba ndi masamba onse obwera kutsamba lanu. Zoyipa zazomwe amatumizidwa komanso masamba amaphatikizidwanso.
  4. Pansi pamalo otumizira ndi masamba omwe amapezeka kwambiri, mukuwona mndandanda wamayiko omwe magalimoto anu akuchokera. Muthanso kuwona chida, msakatuli ndi makina ogwiritsira ntchito omwe alendo anu akugwiritsa ntchito.
  5. Pomaliza, mutha kutsata zochitika ndi zolinga kuti muzindikire kuchuluka kwa alendo omwe asinthidwa, kuchuluka kwa kutembenuka, kuti mumvetsetse yemwe akutembenuka ndi masamba omwe amatumiza omwe amatumiza magalimoto omwe amasintha kwambiri.

Ndi Plausible, mumapeza ma analytics onse ofunikira pang'onopang'ono kuti muthe kuyang'ana kwambiri pakupanga tsamba labwino.

Makeke, mutha kukhazikitsa proxy yotumizira analytics script kuchokera dera lanu name monga kulumikizana ndi chipani choyamba ndikupeza ziwerengero zolondola. Koposa zonse, zomwe zili patsamba lanu sizidzagawidwa kapena kugulitsidwa kwa ena. Sipangapangidwenso ndalama, kupukutidwa ndikukololedwa pamakhalidwe ndi machitidwe.

Zovuta sizabwino, koma ndizo wotsika mtengo kutengera kuchuluka kwa masamba ndi kuwonera masamba omwe mukupeza.

Yambani Kuyesa Kwaulere Onani Chiwonetsero Pompopompo

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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