Marketing okhutiraKutsatsa kwa Imelo & ZodzichitiraMaubale ndimakasitomalaFufuzani MalondaSocial Media & Influencer Marketing

Zotsatira Zofufuza: Kodi Amsika Akuyankha Bwanji Ku Mliri ndi Kusokonekera?

Pamene kutsekereza kumachepa komanso ogwira ntchito ambiri akubwerera kuofesi, tinali ndi chidwi chofufuza zovuta zomwe mabizinesi ang'onoang'ono akumana nazo chifukwa cha mliri wa Covid-19, zomwe akhala akuchita potseka kuti akweze bizinesi yawo, kudzipereka kulikonse komwe achita , ukadaulo womwe agwiritsa ntchito panthawiyi, ndi zomwe akufuna komanso malingaliro awo mtsogolo. 

Gululo Zamgululi adafufuza mabizinesi ang'onoang'ono 100 za momwe adakwanitsira kuthana ndi vuto.

  • 80% ya eni mabizinesi ang'onoang'ono adati Covid-19 ali ndi zoyipa pa bizinesi yawo, komabe 55% akumva kukhala ndi chiyembekezo chamtsogolo
  • 100% ya omwe adayankha akhala akugwiritsa ntchito loko kuti apange bizinesi yawo, ambiri akuyang'ana kutsatsa, kulumikizana ndi makasitomala, ndikukweza ntchito.
  • 76% adapeza wophunzitsidwa panthawi yotseka - ndi SEO, media media, kuphunzira chilankhulo chatsopano, ndikuwunika ma data monga maluso atsopano ophunzirira.

Mabizinesi omwe adafunsidwapo anali ochokera m'mafakitale osakanikirana, koma magawo ofala kwambiri anali ma B2B services (28%), kukongola, thanzi & thanzi (18%), ritelo (18%), software / tech (7%), ndi maulendo ( 5%).

Mavuto Amabizinesi Amakumana

Zovuta zomwe mabizinesi anali nazo zinali zochepa kugulitsa (54%), ndikutsatiranso nthawi yoyambitsa zinthu ndi zochitika (54%), akuvutika kulipira ogwira ntchito ndi ndalama zamabizinesi (18%), ndikukhudza mwayi wopeza ndalama (18%).

Mayankho Amabizinesi

Onse omwe anafunsidwa adati adagwiritsa ntchito nthawi yawo kutsekedwa bwino kuti akule bizinesi yawo.

Mosadabwitsa, ambiri ayamba kuyang'ana kwambiri pazomwe angapereke pa intaneti, ndikupanga njira zawo zotsatsira ndi digito, ndikupanga zatsopano (88%) ndi zopereka zapaintaneti (60%), kugwira kapena kupita nawo pa intaneti (60%), kulumikizana ndi makasitomala (57%), ndi upskilling (55%) monga zinthu zofala kwambiri kuchita pazokhoma. 

Ena adanena kuti anali nazo zabwino Zotsatira zake chifukwa cha Covid-19, kuphatikiza kuwonjezeka kwa malonda pa intaneti, kukhala ndi nthawi yambiri yoganizira zamalonda, kukula pamndandanda wawo wamatumizi, kuphunzira zinthu zatsopano, kuyambitsa kwatsopano, ndikudziwana bwino ndi makasitomala awo.

Maluso atsopano omwe anthu angapange anali kuphunzira SEO (25%), media media (13%), kuphunzira chilankhulo chatsopano (3.2%), maluso a data (3.2%), ndi PR (3.2%).

Kutumiza Ukadaulo

Tekinoloje yatenga gawo lofunikira pakuchita bwino kwamabizinesi pano. Zoom, WhatsApp, ndi imelo zinali njira zofala kwambiri zolumikizirana ndi ogwira nawo ntchito, komanso kutsatsa pawailesi yakanema, kutsatsa maimelo, kuchita misonkhano yapaintaneti, komanso kukhala ndi tsamba lapaintaneti kapena malo ogulitsira zinali njira zamakono zopindulitsa kwambiri. Ambiri agwiritsa ntchito loko kuti asinthe tsamba lawo lawebusayiti, pomwe 60% ikugwiritsa ntchito tsamba lawo lomwe pano ndi 25% yomanga yatsopano.

Malangizo kwa Amalonda Ang'onoang'ono

Ngakhale panali zovuta, 90% adayankha kuti ali ndi chiyembekezo chabwino kapena chabwino mtsogolo mwa bizinesi yawo. Tidafunsa omwe adayankha kuti apereke upangiri kwa mabizinesi ang'onoang'ono panthawiyi. Izi ndi zinthu zofala kwambiri zomwe zidatchulidwa:

Pivot ndikuyika patsogolo 

Kuika patsogolo zomwe mumachita bwino ndikudziwa kuti ndi ntchito ziti zomwe zidafotokozedwa ndi omwe adayankha:

Gwiritsani ntchito nthawi ino kukulitsa zomwe mukudziwa kale.

Joseph Hagen wochokera ku Stlineline PR

Yang'anani pa zomwe mumachita bwino, osayesa kwambiri. Chitani zambiri zomwe zimakugwirirani ntchito potengera makasitomala ndikupeza zomwezo. Kwa ife, omwe akhala akutsatsa maimelo ndipo tawonjezerapo.

Dennis Vu waku Ringblaze

Pezani malire pakati pakuchepetsa ndalama ndikuwononga ndalama mtsogolo. Onani uwu ngati mwayi wochita nawo, pangani chidaliro ndi kukhulupirika.

Sara Price kuchokera ku Coaching Service Kwenikweni

Yesani Zinthu Zatsopano & Khalani Agile 

Ena ati ino ndi nthawi yabwino kukhala olimbikira, ndikupanga ndi kuyesa zinthu zatsopano kwa omvera anu, makamaka munthawi yosatsimikizika.

Kukhazikika ndikofunikira, zinthu zikuyenda mwachangu nthawi zonse kotero kuti muyenera kuyang'anitsitsa nkhani ndi zochitika, ndikuyankha mwachangu.

Lottie Boreham wa KULIMBIKIRA & Co.

Bwererani ndikubwereza, kuti mugwiritse ntchito nthawi yanu mwanzeru. Yesani zopereka zatsopano kwa makasitomala anu omwe alipo kale, ziwongolereni, kenako ndikuchita koyambirira koyamba.

Michaela Thomas waku The Thomas Connection

Fufuzani mwayi womwe uli wapadera pazochitikazo. Tikugwiritsa ntchito bwino nthawi yotseka powapatsa upangiri womanga kwaulere kuchokera kwa omwe amagawana nawo kampani.

Kim Allcott wa Allcott Associates LLP

Limbikitsani Kuti Mudziwe Amakasitomala Anu

Kufunika kodziwa ndikumvetsetsa makasitomala anu ndi zosowa zawo kunakula kwambiri muupangiri woperekedwa ndi mabizinesi. Amalonda amatha kugwiritsa ntchito zotchingira kuti athe kuyang'ana kwambiri pakupanga njira zosungira makasitomala.

Zitha kuwoneka ngati zopanda pake koma kwenikweni mutsekeze mwayi wanu, fotokozerani kasitomala wanu woyenera yemwe mumamukonda. Ganizirani za iwo ndi zovuta zawo zapano. Mukadakhala m'mavuto awo mukadakhala mukuyang'ana chiyani pompano? Ndiye onetsetsani kuti malonda anu kapena ntchito ikuyankhula momveka bwino yankho limenelo. Timalakwitsa kulankhula za ife pa nthawi yomwe tikufunika kulankhula za ifeyo komanso kwa makasitomala athu. ” Adatero

Kim-Adele Platts wa Executive Coaching

Kuchokera pakuwona kwa B2B, ndikuganiza ndikofunikira kulumikizana ndi makasitomala anu ndikuwadziwitsa kuti mulipo kuti muwathandize ndikuwathandiza munthawi yovutayi. Chifukwa chake ngakhale zitakhala kuti zikuthandizira kuthana ndi mavutowa, kapena kuthandiza makasitomala kuti athe kuthana nawo, ndikofunikira kutsegula zokambirana koyambirira ndikupitiliza kulankhula ndi kasitomala wanu.

Jon Davis wa kampani yaukadaulo ya Medius

Lankhulani ndikupanga kulumikizana ndi makasitomala anu. Dziwani zomwe akufuna kuti muchite kuti muthandize mikhalidwe yawo. Gwiritsani ntchito nthawi ino kupanga zinthu zomwe zili zabwino pakadali pano komanso mtsogolo popeza nthawi ino siyikhala kwamuyaya.

Calypso Rose wa pa intaneti, Indytute

Yang'anani pa Kutsatsa

Nthawi zachuma zikasokonekera, makampani nthawi zambiri amayenera kudula. Nthawi zambiri, ndi bajeti yotsatsa ndi kutsatsa yomwe imadulidwa. Komabe, ambiri omwe anafunsidwa adanenanso zakupitilira kwakuti kutsatsa kwanu kuyenera.

Anthu ali otseguka kwambiri kuposa kale lonse kukambirana pa intaneti, kugwiritsa ntchito malo ochezera, komanso kulumikizana ndi anthu atsopano. Kupanga tsamba labwino komanso lothandiza ndikofunikira kuposa kale.

Julia Ferrari, Wopanga Webusayiti

Bwererani poyesayesa kukula pakalipano ndikuganiza kuti 'ndingayambitse zokambirana ziti tsopano zomwe zingakule ndikulankhula ndi kasitomala m'miyezi 8-10?'. Lockdown ndi mwayi wabwino wogwira ntchito pazotsatsa kwakanthawi.

Joe Binder wa bungwe loyikira chizindikiro la WOAW

Webusayiti yabwino ndiyofunikira. Pangani chizindikiro chanu. Onetsani maumboni ochokera kwa makasitomala kuti mukhale olimba mtima ndikuwonetsani zomwe mukudziwa. Gwiritsani ntchito ukadaulo (msonkhano wamakanema ndi magawo pazenera) kuti mulumikizane ndikuwonetsa kwa makasitomala. Alendo akukhala bwino ndikamachita bizinesi pa intaneti. Onetsani nkhope yanu ndikupereka mayankho pamavuto awo. Ngati mulibe ukatswiri kapena mukusowa thandizo mdera lina, pezani womuthandizira. Timagwiritsa ntchito othandizira kuthandizira kulemba mabulogu, kupanga zithunzi, ndi kasamalidwe ka CRM.

Chris Abrams wa Abrams Insurance Solutions


Njira Zosungira Makasitomala

Conor Cawley

Conor ndiye Wolemba Wamkulu wa Tech.co. Kwa zaka zinayi zapitazi, adalemba chilichonse kuyambira pamakampeni a Kickstarter ndi oyambira kumene mpaka maukadaulo apamwamba ndi ukadaulo waluso. Mbiri yake yayikulu pamasewera oyimilira adamupanga kukhala munthu woyenera kuchititsa zochitika zaukadaulo monga Startup Night ku SXSW ndi Timmy Awards for Tech in Motion.

Nkhani

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