Simuli nokha amene mukulimbana ndi ma Analytics
Tapereka fayilo ya tanthauzo la kulingalira komanso adalemba pamalonda onse apaintaneti analytics Mutha kupeza kuti ikuthandizireni poyesa momwe malonda anu angakhudzire malonda anu. Monga mukuwonera ndi ziwerengero zina pansipa, komabe, otsatsa akupitilizabe kulimbana nawo analytics zosankha ndi zotsatira. Ndikukhulupirira kuti maziko a izi ndi akuti analytics nthawi zambiri amapereka chidziwitso chambiri, osapereka malingaliro amtundu uliwonse.
As analytics mapulogalamu amayamba kupita patsogolo, kupanga chidziwitso cha zidziwitso zonse zitha kuwoneka ngati ntchito yotopetsa; koma mabizinesi amafunika kuti athe kuyeza zomwe, ndi chiyani, chifukwa chiyani, ndi momwe bizinesi yawo ikuyendera kuti akwaniritse zolinga zawo zotsatsa komanso momwe angachitire bwino. Kudzera Mkulu
Nazi zochititsa chidwi malonda analytics ziwerengero zomwe zimaperekedwa kuchokera ku infographic:
- Ma CMO akuti amawononga ndalama 8% ya bajeti yawo yotsatsa pa ma analytics otsatsa.
- Mwa 2015, kutsatsa analytics ndalama zikuyembekezeka kuwonjezeka ndi 60%.
- Chaka chatha, Lead Management Campaign yomwe idalumikiza njira zopitilira 4 za digito njira yopitilira imodzi kapena iwiri ndi 300%.
- 40% yamabungwe akuluakulu otsatsa malonda adzakhala atapanga a njira yothamanga ku malonda ophatikizana.
- 60% ya otsatsa akufuna njira zosanthula zawo Zida zogwiritsira ntchito makampani.
- Hafu yamakampani onse Akulimbana kuti adziwe bwino ndikusanthula zambiri kuchokera munjira zingapo zapa media.
- Dinani pomaliza ndiye njira yodziwika bwino kwambiri pazotsatira zapa media.