Kodi Makina Osakira Amapeza Bwanji, Akugawa, Ndi Kuwonetsa Zinthu Zanu?

Kusaka Magetsi Opangira

Sindikulimbikitsa kuti makasitomala azipanga makina awo ecommerce kapena kasamalidwe kazinthu chifukwa chazinthu zina zosawoneka zomwe zikufunika masiku ano - zomwe zimangoyang'ana pakufufuza komanso kukonza zinthu pagulu. Ndinalemba nkhani pa momwe mungasankhire CMS ndipo ndikuwonetsabe makampani omwe ndimagwira nawo ntchito omwe amayesedwa kuti angopanga makina awo oyang'anira.

Komabe, pali zochitika zenizeni pomwe nsanja yachikhalidwe ndiyofunikira. Ili ndiye yankho labwino kwambiri, ndimakakamizabe makasitomala anga kuti apange zofunikira kuti akwaniritse masamba awo posaka ndi media media, komabe. Pali zinthu zitatu zofunika kwambiri zomwe ndizofunikira.

  • Miyendo ya Robots.txt
  • XML Sitemap
  • Metadata

Kodi Fayilo ya Robots.txt Ndi Chiyani?

Miyendo ya Robots.txt fayilo - fayilo ya loboti.txt fayilo ndi fayilo yosavuta yomwe ili muzu lazomwe zili patsamba lino ndipo imauza injini zosakira zomwe akuyenera kuziphatikiza ndikusazipeza pazotsatira zakusaka. M'zaka zaposachedwa, makina osakira adapemphanso kuti muphatikize njira yolozera mapu a XML mkati mwa fayilo. Nachi chitsanzo changa, chomwe chimalola ma bots onse kukwawa tsamba langa ndikuwatsogolera ku tsamba langa la XML:

User-agent: *
Sitemap: https://martech.zone/sitemap_index.xml

Kodi Sitemap ya XML ndi chiyani?

XML Sitemap - Monga momwe HTML ndiyofunika kuwonera msakatuli, XML imalembedwa kuti idyeke mwadongosolo. Tsamba la XML kwenikweni ndi tebulo la tsamba lililonse patsamba lanu komanso pomwe lidasinthidwa komaliza. Mapu a XML amathanso kukhala omangidwa mwamphamvu ... ndiye tsamba limodzi la XML lingatanthauzenso lina. Ndizabwino ngati mukufuna kukonza ndi kuwononga zomwe zili patsamba lanu moyenera (FAQs, masamba, zogulitsa, ndi zina zambiri) m'masamba awo.

Mapu a sitepe ndi ofunikira kuti mutha kuloleza injini zosakira kuti mudziwe zomwe mwapanga komanso kuti zidasinthidwa liti. Njira yomwe injini yosakira imagwiritsa ntchito popita kutsamba lanu siyothandiza popanda kugwiritsa ntchito mapu ndi tizithunzi.

Popanda mapu a XML, mukuika masamba anu pachiwopsezo kuti asapezeke. Bwanji ngati muli ndi tsamba lokhazikika lomwe silimalumikizidwa mkati kapena kunja. Kodi Google imazindikira bwanji? Chabwino, ingoikani ... mpaka ulalo ukapezeka, simupezekanso. Mwamwayi, makina osakira amathandizira makina owongolera okhutira ndi nsanja za ecommerce kutulutsa kapeti yofiira kwa iwo, ngakhale!

  1. Google ipeza ulalo wakunja kapena wamkati watsamba lanu.
  2. Google imalembetsa tsambalo ndikuliika pamndandanda malingana ndi zomwe zilipo komanso zomwe zili patsamba la ulalo wolozera.

Ndi Sitemap ya XML, simukusiya kupezeka kwa zomwe muli kapena kusinthidwa kwanu kuti zichitike mwangozi! Otsatsa ambiri amayesa kutenga njira zazifupi zomwe zimawapwetekanso. Amasindikiza zolemba zomwezo patsambalo, ndikupereka zambiri zomwe sizikugwirizana ndi tsambalo. Amasindikiza masamba okhala ndi masiku omwewo patsamba lililonse (kapena onse amasinthidwa pakasinthidwa tsamba limodzi), ndikupereka mizere kuma injini osakira kuti akusewera kapena osadalirika. Kapenanso sagwiritsa ntchito injini zosakira konse ... motero injini zosakira sizizindikira kuti zatsopano zatulutsidwa.

Kodi Metadata ndi Chiyani? Microdata? Zolemba Zolemera?

Tizidutswa tambiri tambiri timayikidwa ma microdata mosamala zomwe zimabisidwa kwa owonerera koma zimawonekera patsamba la ma injini osakira kapena masamba azanema kuti agwiritse ntchito. Izi zimadziwika kuti metadata. Google imagwirizana ndi Schema.org monga muyezo wophatikizira zinthu monga zifanizo, maudindo, malongosoledwe… komanso kuchuluka kwa tizithunzi tina tating'ono monga mtengo, kuchuluka kwake, zambiri zamalo, kuchuluka kwake, ndi zina. kupyola.

Facebook imagwiritsa ntchito OpenGraph protocol (zachidziwikire sangakhale ofanana), Twitter ngakhale ili ndi chidule chofotokozera mbiri yanu ya Twitter. Ma pulatifomu ochulukirapo akugwiritsa ntchito metadata iyi kuti awone maulalo ophatikizidwa ndi zina zambiri akasindikiza.

Masamba anu amakhala ndi tanthauzo lomwe anthu amamvetsetsa akawerenga masambawo. Koma makina osakira samvetsetsa pang'ono zomwe zikukambidwa pamasamba amenewo. Powonjezera ma tags ena ku HTML patsamba lanu - ma tags omwe amati, "Hei injini zosakira, izi zikufotokoza za kanema, kapena malo, kapena munthu, kapena kanema" - mutha kuthandiza makina osakira ndi mapulogalamu ena kuti amvetse bwino zomwe muli ndi kuwonetsa m'njira yothandiza, yoyenera. Microdata ndi seti ya ma tag, opangidwa ndi HTML5, yomwe imakupatsani mwayi kuti muchite izi.

Schema.org, MicroData ndi chiyani?

Zachidziwikire, palibe izi zofunika… koma ndimalimbikitsa kwambiri. Mukamagawana ulalo pa Facebook, mwachitsanzo, ndipo palibe chithunzi, mutu, kapena malongosoledwe omwe amabwera… ndi anthu ochepa omwe angakhale ndi chidwi ndikudina. Ndipo zikwangwani zanu za Schema sizipezeka patsamba lililonse, zachidziwikire mutha kuwonekerabe pazotsatira zakusaka… koma omwe akupikisana nawo amatha kukumenyani akakhala ndi zina zowonjezera.

Lembetsani Masamba Anu a XML ndi Search Console

Ndikofunikira kuti, ngati mwapanga zomwe muli nazo kapena nsanja ya ecommerce, kuti mukhale ndi pulogalamu yaying'ono yomwe imasaka ma injini osakira, imasindikiza microdata, kenako imapereka mapu ovomerezeka a XML pazomwe zingapezeke kapena zidziwitso za malonda!

Fayilo yanu ya robots.txt, mapu a XML, ndi zidule zolembedwa zitasinthidwa ndikusinthidwa patsamba lanu, musaiwale kulembetsa pa Search Console iliyonse (yomwe imadziwikanso kuti Webmaster tool) komwe mungayang'anire zaumoyo wanu tsamba pazinjini zosaka. Mutha kutchulanso njira yanu ya Sitemap ngati palibe yomwe yatchulidwa ndikuwona momwe makina osakira akudya, ngakhale pali zovuta zilizonse, komanso momwe mungawakonzere.

Tulutsani kapeti wofiyira pamakina osakira ndi malo ochezera a pa intaneti ndipo mupeza kuti tsamba lanu lili bwino, zolemba zanu pamasamba azotsatira za injini zakusaka zidadina, ndipo masamba anu adagawana zambiri pazanema. Zonsezi zimawonjezera!

Momwe Robots.txt, Sitemaps, ndi MetaData Amagwirira Ntchito Pamodzi

Kuphatikiza zinthu zonsezi ndikofanana ndikutulutsa kapeti yofiira patsamba lanu. Nayi njira yokhotakhota yomwe bot imatenga momwe injini zosakira zimalembera zomwe zili.

  1. Tsamba lanu lili ndi fayilo ya robots.txt yomwe imanenanso komwe kuli tsamba lanu la XML Sitemap.
  2. Makina anu a CMS kapena ecommerce amasintha Sitemap ya XML ndi tsamba lililonse ndikusindikiza tsiku kapena kusintha zambiri zatsiku.
  3. CMS yanu kapena ecommerce system imayika ma injini osakira kuti awadziwitse kuti tsamba lanu lasinthidwa. Mutha kuwalemba mwachindunji kapena kugwiritsa ntchito RPC ndi ntchito ngati Ping-o-matic kukankhira kuzinjini zonse zofunika.
  4. Search Engine nthawi yomweyo imabwerera, imalemekeza fayilo ya Robots.txt, imapeza masamba atsopano kapena osinthidwa kudzera pa sitemap, kenako ndikuwonetsa tsambalo.
  5. Ikalemba tsamba lanu, imagwiritsa ntchito zolembera zazing'ono kuti ikwaniritse tsamba lazosaka.
  6. Monga masamba ena ofunikira amalumikizana ndi zomwe mumakonda, zomwe mumalemba zimakhala bwino.
  7. Momwe zomwe mukugawana zimafotokozedwera pazanema, chidziwitso chazambiri chomwe chafotokozedwacho chitha kuthandizira kuwunikira zomwe zili patsamba lanu ndikuwongolera kuzomwe mumaonera.

2 Comments

  1. 1

    tsamba langa latsamba silingathe kulemba zatsopano, ndimatenga masamba ndi maulalo pa oyang'anira masamba awebusayiti koma sindinathe kusintha izi. Kodi ndi vuto la google backend?

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