Kodi Makina Osakira Amapeza Bwanji, Akugawa, Ndi Kuwonetsa Zinthu Zanu?

Nthawi zambiri sindimalimbikitsa makasitomala kuti adzipangire okha malonda a e-commerce kapena kasamalidwe kazinthu chifukwa chazosankha zosawoneka zomwe zikufunika masiku ano - makamaka zomwe zimayang'ana pakusaka ndi kukhathamiritsa kwa anthu. Ndinalemba nkhani kusankha CMS, ndipo ndimawonetsabe makampani omwe ndimagwira nawo ntchito omwe amayesedwa kuti apange dongosolo lawo loyang'anira zinthu.

Kodi Ma Injini Osaka Ntchito Amagwira Bwanji?

Tiyeni tiyambe ndi momwe makina osakira amagwirira ntchito. Nawu mwachidule za Google.

Komabe, pali nthawi zina pomwe nsanja yokhazikika ndiyofunikira. Ili ndiye yankho labwino kwambiri, ndimakankhirabe makasitomala anga kuti apange zofunikira kuti athe kuwongolera masamba awo posaka ndi malo ochezera. Zinthu zitatu zazikulu ndizofunikira.

• Miyendo ya Robots.txt
• XML Sitemap
• Metadata

Kodi Fayilo ya Robots.txt Ndi Chiyani?

Miyendo ya Robots.txt fayilo - fayilo ya loboti.txt Fayilo ndi fayilo yodziwika bwino muzolemba zamasamba ndipo imauza injini zosakira zomwe ayenera kuphatikiza ndikuchotsa pazotsatira. M'zaka zaposachedwa, makina osakira adapemphanso kuti muphatikizepo njira yopita ku mapu a XML mkati mwa fayilo. Nachi chitsanzo changa, chomwe chimalola ma bots onse kukwawa patsamba langa ndikuwatsogolera ku mapu anga a XML:

User-agent: *
Sitemap: https://martech.zone/sitemap_index.xml

Kodi Sitemap ya XML ndi chiyani?

XML Sitemap - Monga HTML ndi yowonera mu msakatuli, XML imalembedwa kuti igayidwe mwadongosolo. An XML sitemap ndi tebulo lamasamba aliwonse patsamba lanu komanso pomwe idasinthidwa komaliza. Ma sitemap a XML amathanso kukhala omangidwa ndi daisy… Ndizobwino ngati mukufuna kukonza ndikuphwanya zomwe zili patsamba lanu momveka (FAQs, masamba, malonda, ndi zina) mu Ma Sitemaps awo.

Ma Sitemap ndi ofunikira kuti adziwitse injini zosaka zomwe mudapanga komanso pomwe zidasinthidwa komaliza. Kachitidwe ka injini yofufuzira mukamapita patsamba lanu sizothandiza popanda kugwiritsa ntchito mapu ndi mawu achidule.

Popanda mapu a XML, mumayika pachiwopsezo kuti masamba anu asapezeke. Nanga bwanji ngati muli ndi tsamba lofikira lazinthu zatsopano lomwe silinalumikizidwe mkati kapena kunja? Kodi Google imazipeza bwanji? Chabwino, mpaka ulalo utapezeka kwa icho, simudzapezeka. Mwamwayi, makina osakira amathandizira machitidwe owongolera zinthu ndi nsanja za e-commerce kuti awatulutsire kapeti yofiyira, ngakhale!

1. Google ipeza ulalo wakunja kapena wamkati watsamba lanu.
2. Google imalondolera tsambali ndikuliyika molingana ndi zomwe zili mkati mwake komanso zomwe zili ndi mtundu wa tsamba la ulalo.

Ndi Sitemap ya XML, simukusiya kupezedwa kapena kusinthidwa mwamwayi! Madivelopa ambiri amayesa kutenga njira zazifupi zomwe zimawapwetekanso. Amasindikizanso mawu olemera omwewo patsamba lonse, kupereka zidziwitso zomwe sizikugwirizana ndi zambiri zamasamba. Amasindikiza mapu atsamba omwe ali ndi masiku omwewo patsamba lililonse (kapena onse amasinthidwa tsamba limodzi likasinthidwa), ndikupereka mizere kumainjini osakira omwe akusewera pamakina kapena osadalirika. Kapena samayika injini zosakira konse… kotero kuti osakasaka samazindikira kuti zatsopano zasindikizidwa.

Kodi Metadata ndi Chiyani? Microdata? Zolemba Zolemera?

Tizidutswa tambiri tambiri timayikidwa ma microdata mosamala zobisika kwa owonera koma zowonekera patsamba la injini zosakira kapena masamba ochezera kuti agwiritse ntchito. Izi zimatchedwa metadata. Google ikugwirizana ndi Schema.org monga mulingo wophatikizira zinthu monga zithunzi, mitu, kufotokozera, ndi unyinji wa zidziwitso zina monga mtengo, kuchuluka, zambiri zamalo, mavoti, ndi zina zotero. Schema idzakulitsa mawonekedwe anu akusaka ndi mwayi woti wogwiritsa adutse.

Facebook imagwiritsa ntchito OpenGraph protocol (zowona, sizingakhale zofanana), X ngakhale ali ndi mawu ofotokozera mbiri yanu ya X. Mapulatifomu ochulukirachulukira amagwiritsa ntchito metadata iyi kuti awonenso maulalo ophatikizidwa ndi zina zambiri akamasindikiza.

Masamba anu amakhala ndi tanthauzo lomwe anthu amamvetsetsa akawerenga masambawo. Koma makina osakira samvetsetsa pang'ono zomwe zikukambidwa pamasamba amenewo. Powonjezera ma tags ena ku HTML patsamba lanu - ma tags omwe amati, "Hei injini zosakira, izi zikufotokoza za kanema, kapena malo, kapena munthu, kapena kanema" - mutha kuthandiza makina osakira ndi mapulogalamu ena kuti amvetse bwino zomwe muli ndi kuwonetsa m'njira yothandiza, yoyenera. Microdata ndi seti ya ma tag, opangidwa ndi HTML5, yomwe imakupatsani mwayi kuti muchite izi.

Schema.org, MicroData ndi chiyani?

Zachidziwikire, palibe izi zofunika… koma ndimalimbikitsa kwambiri. Mukamagawana ulalo pa Facebook, mwachitsanzo, ndipo palibe chithunzi, mutu, kapena malongosoledwe omwe amabwera… ndi anthu ochepa omwe angakhale ndi chidwi ndikudina. Ndipo zikwangwani zanu za Schema sizipezeka patsamba lililonse, zachidziwikire mutha kuwonekerabe pazotsatira zakusaka… koma omwe akupikisana nawo amatha kukumenyani akakhala ndi zina zowonjezera.

Lembetsani Masamba Anu a XML ndi Search Console

Ngati mwapanga zomwe muli nazo kapena nsanja ya e-commerce, ndikofunikira kuti mukhale ndi kachitidwe kakang'ono kamene kamayang'ana mainjini osakira, kusindikiza ma microdata, kenako ndikupereka mapu ovomerezeka a XML kuti zomwe zili kapena zambiri zipezeke!

Fayilo yanu ya robots.txt, mamapu a XML, ndi mawu achidule olemera asinthidwa makonda ndi kukonzedwa pa tsamba lanu lonse, musaiwale kulembetsa pa injini iliyonse yosakira. Search Kutitonthoza (amadziwikanso kuti Webmaster chida) komwe mungayang'anire thanzi ndi mawonekedwe a tsamba lanu pamainjini osakira. Mutha kufotokozeranso njira yanu ya Mapu a Sitemap ngati palibe yomwe yalembedwa ndikuwona momwe injini yosakira ikuwonongera, kaya pali zovuta kapena ayi, komanso momwe mungawakonzere.

Tulutsani kapeti yofiyira kumainjini osakira ndi malo ochezera a pa Intaneti, ndipo mupeza kuti tsamba lanu lili bwinoko, zomwe mwalemba patsamba lazotsatira za injini zosaka zidadinanso zambiri, ndipo masamba anu adagawana nawo zambiri pama media ochezera. Zonse zikuphatikiza!

Momwe Robots.txt, Sitemaps, ndi MetaData Amagwirira Ntchito Pamodzi

Kuphatikiza zinthu zonsezi kuli ngati kutulutsa kapeti yofiyira patsamba lanu. Nayi njira yokwawa yomwe bot imatengera ndi momwe makina osakira amalozera zomwe zili zanu.

1. Tsamba lanu lili ndi fayilo ya robots.txt yomwe imanenanso komwe kuli tsamba lanu la XML Sitemap.
2. CMS yanu kapena e-commerce system imasintha Mapu a XML Sitemap ndi tsamba lililonse ndikusindikiza tsiku kapena kusintha zambiri.
3. CMS yanu kapena e-commerce system imayang'ana mainjini osakira kuti awadziwitse kuti tsamba lanu lasinthidwa. Mutha kuziyika mwachindunji kapena kugwiritsa ntchito RPC ndi ntchito ngati Ping-o-matic kukankhira kumainjini onse osakira.
4. Search Engine nthawi yomweyo imabwerera, imalemekeza fayilo ya Robots.txt, imapeza masamba atsopano kapena osinthidwa kudzera pa sitemap, ndiyeno ikulozera tsambalo.
5. Ikalozera patsamba lanu, imagwiritsa ntchito mutu, kufotokozera meta, zinthu za HTML5, mitu, zithunzi, ma alt tag, ndi zina zambiri kuti zilondolere tsambalo pazosaka zomwe zikuyenera kuchitika.
6. Ikalozera patsamba lanu, imagwiritsa ntchito mutu, kulongosola kwa meta, ndi ma snippet microdata olemera kupititsa patsogolo tsamba lazosaka.
7. Monga masamba ena ofunikira amalumikizana ndi zomwe mumakonda, zomwe mumalemba zimakhala bwino.
8. Momwe zomwe mumagawira pazama TV, zambiri zomwe zafotokozedwa zitha kukuthandizani kuti muwone bwino zomwe zili patsamba lanu ndikuziwongolera patsamba lanu.